Responsible for driving top line revenue growth and customer adoption of AWS across the Financial Services industry in Canada through engagement with C-level executives, industry influencers, and business leaders, from FinTech startups to the largest banks, insurers, broker-dealers, and exchange groups.

Alliance leader for Deloitte Canada, responsible for partner engagement and enablement, building joint go-to-market strategies, evangelizing partner capabilities, increasing AWS mindshare and experience, and developing business opportunities to create customer value and drive business results.

Responsible for leading the strategy, design and delivery of the retail and business banking offering to medical physicians in Canada as part of the acquisition and integration of MD Financial.

Responsible for leading the Canadian Bank strategy to enable and increase adoption of eStatements and digital communications, a priority program supporting the Bank’s digital transformation and reducing structural costs.

Leading a strategic program to create a customer-centric, consistent global onboarding framework to support evolving business and regulatory requirements and improve capabilities for efficiently implementing new initiatives.

Responsible for the design, development and execution of co-branded credit card products and payment partnerships in Canada, including leading relationship management activities, P&L ownership, new business development and strategic alliances.- Launched Scotiabank’s first co-branded credit card partnership in Canada, a core initiative within the growth strategy- Responsible for contract negotiation, product development, acquisition and marketing strategies - Delivered strong portfolio growth, exceeding business case targets for transaction volume, interest revenue, and “new to bank” customer acquisition- Led the design and development of a new customer acquisition channel (first for Scotiabank credit cards in Canada), enabling card applications through partner channels- Led the development of partnership proposals and RFP responses, resulting in a card partnership agreement with the largest supermarket operator in Western Canada- Developed a high performing team of direct reports while managing multiple cross-functional teams to support product management, operations, marketing, engagement and retention

Responsible for leading strategic initiatives and growth opportunities, developing integrated marketing strategies, managing finances, overseeing performance measurement and facilitating senior management meetings.- Led the marketing partnership between Scotiabank and Canadian Tire, including development of promotional offers, communication and ongoing partner relationship management, and facilitated C-level strategy meetings- Led the Sport Chek and SCENE partnership launch, adding the first long-term strategic marketing partner and strengthening the value of the SCENE loyalty program- Managed the Canadian Marketing centralized budget, including media, agency and sponsorship contracts- Led development of a brand strategy illustrating the impact of the Scotiabank brand on business results and articulating a platform for future success- Implemented a new financial planning, forecasting and reporting system to enhance current budget management capabilities and MIS- Led the implementation of sophisticated marketing analytics to better inform management decisions, optimize media mix and demonstrate the contribution of marketing activities to business results

Developed and executed customer experience strategies and initiatives, employee engagement programs and communication materials to optimize sales effectiveness.- Led a high-profile $100MM initiative within Canadian Banking to drive loyalty, cross-sell and deliver an integrated multi-channel customer experience- Developed a new investment sales force projected to increase revenues by $250MM annually- Developed processes to address Retail Lending Compliance audit issues, resulting in the successful closure of all outstanding issues and improved audit grades- Managed cross-functional teams and moderated working sessions with senior executives, demonstrating strong relationship management and negotiating skills

Managed multiple projects including implementation strategies, employee engagement programs, change management tactics and communication materials to improve sales effectiveness.

Designed and developed implementation strategies, change management tactics, communication materials and ‘how to’ guides.

Identified customer needs and provided financial planning and customized investment and borrowing solutions. Managed an assigned portfolio consisting of over 600 high value customers.