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Experienced Sales Channel Executive with a demonstrated history of working in the telecommunications and services industry. Strong sales professional skilled in Digital Sales, Full P&L management, Direct Sales Partner Management, Partner Sales Compensation, Partner Contract Negotiation, Business Planning, Operations Management, Face to Face Channel Sales, Go to Market, Retail Sales, Real Time Marketing, and Channel Management.
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Senior Director - Home Sales CommercializationVerizon Jul 2022 - PresentBasking Ridge, Nj, UsResponsibilitiesCo-create and implement the Home strategy to align with business targets and prioritize projects across numerous work streams to implement services, products and initiatives driving leadership within the Home spacePosition the most efficient and market-leading Home products, while driving growth and expansion in these critical lines of business, with a seamless customer experience in a cost-efficient and synergistic mannerDrive front-line culture transformation; incorporate measurable performance indicators to track the quantitative and qualitative impact of Home initiativesAct as a customer advocate by driving a customer mindset and cross-channel strategiesKey AccomplishmentsLed Verizon Home Internet (VHI) growth orchestration efforts which were paramount in driving 45k y/y VHI gross additions. Drove cross channel sales optimization across the digital sales funnel by increasing customer sales channel choice via an Omni channel approach. -
Director Digital SalesVerizon Apr 2019 - Jun 2022Basking Ridge, Nj, UsLead internal and vendor teams across digital paid and organic demand generation for $50M digital sales and marketing budget along with leading the consumer cross functional effort to build a new unified consumer next gen digital site experience (site navigation, domain migration, new unified consumer shopping experiences, unified account management).•Head of digital digital sales channel with P&L responsibility ($1B in annual revenue; $90M annual expense). •Full CX sales funnel orchestration (click, site experience, sales) leveraging audience targeting, site optimization testing (A/B, multivariate). •Responsible for digital sales funnel optimization using real time marketing (RTM) and digital + live Omni channel sales orchestration.•Increased digital channel sales mix from 35% to 90% and reduced sales expense $20M annually. •Launched redesigned Omni focused next generation digital CX based on key customer data insights, voice of customer surveys, and key business metrics.•Built the strategic annual direct partner vendor sales compensation plan ensuring linkage to key business results. -
Director National Consumer SalesVerizon 2016 - Apr 2019Basking Ridge, Nj, UsManaged team responsible for leading the consumer national digital affiliate search partners, consumer outbound telemarketing call centers, and strategic partnership resellers for the consumer home business. • Full P&L accountability for $600M in annual revenue, $105M annual expense.• Built the annual strategic sales plan ensuring partner sales compensation alignment with key business goals and objectives. • Team responsible for leading sales and operations strategy across 500 vendor sales agents.• End to end vendor partner sales management (training, sales scripting, budget management).• Responsible for vendor partner digital marketing site merchandising and deployment of real time marketing (RTM) and sales funnel optimization. • Managed and negotiated 3rd party partner contracts and compensation. • Negotiated and launched Amazon digital store front model. • Deployed new local agent outbound telemarketing model that increased sales 50%. • Improved overall sales productivity 50% and reduced cost per sale 40%. -
Director Indirect National Sales Channel ManagementVerizon 2009 - 2015Basking Ridge, Nj, UsLed the national indirect sales channels comprised of national big box, local agents, malls, wireless store kiosks, satellite resell partners, digital search partners, and move/aggregator partners. Specific duties included sales performance management, budget management, quota setting, in-store merchandising and marketing, product compensation strategy, contract management, vendor staffing strategy, and new business development.• Full P&L channel responsibility.• Deployed new BJs Wholesale in-store sales model across 50 locations. • Built in-store staffing optimization model that reduced expenses $5M annually. • Launched new Local Agents sales model that increased Fios sales 44% annually. • Delivered growth in new low cost channels and optimized high cost channels (Malls). -
Director Sales Channel OptimizationVerizon 2008 - 2009Basking Ridge, Nj, UsManaged staff team responsible for launching initiatives that optimized the national consumer call center operation with focus on reducing AHT, ASA, and improving agent utilization.• Launched new call center help desk process. • Consolidated call centers which resulted in the elimination of 10 locations. • Build ideal call center sales model that reduced the supervisor/agent ratio from 25:1 to 18:1. -
Director Verizon Plus Retail ChannelVerizon 2005 - 2008Basking Ridge, Nj, UsResponsible for sales team of 550 sales consultants, store managers, and regional sales managers across 72 stores in 13 states and 5 regions. •Full P&L responsibility for $220M in annual sales revenue, $37M annual expense•Built and deployed a new retail sales strategy that leveraged the retails stores as destinations for customers to see and experience the newly launched Fios product. •Deployed “raving fan” culture that was responsible for the organization driving 35% y/y sales growth with an 80% increase in customer satisfaction scores. -
Director Retail Channel Sales SupportVerizon 2003 - 2005Basking Ridge, Nj, UsManaged store staff support team responsible for sales quota allocation, sales process, POS systems, training development, methods and procedures, merchandising, advertising, store design and placement, capital budget management, and sales quality assurance for the retail channel.•Managed $15M annual budget.•Built headcount allocation tool to ensure proper staffing across the retail stores.•Launched automated bill payment machines to increase agent selling time and reduce the customer payment wait times.
Sean Minnick Skills
Sean Minnick Education Details
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Purdue University Daniels School Of BusinessEconomics -
The University Of Texas At ArlingtonGeneral
Frequently Asked Questions about Sean Minnick
What company does Sean Minnick work for?
Sean Minnick works for Verizon
What is Sean Minnick's role at the current company?
Sean Minnick's current role is Senior Director - Home Sales Commercialization.
What is Sean Minnick's email address?
Sean Minnick's email address is s.****@****zon.com
What is Sean Minnick's direct phone number?
Sean Minnick's direct phone number is (908) 559*****
What schools did Sean Minnick attend?
Sean Minnick attended Purdue University Daniels School Of Business, The University Of Texas At Arlington.
What skills is Sean Minnick known for?
Sean Minnick has skills like Product Management, Solution Selling, Sales Management, Saas, Competitive Analysis, Product Marketing, Strategic Planning, Account Management, Project Management, Team Building, New Business Development, Process Improvement.
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