• Established and manage the company's first Customer Advisory Board, leading to a 20% increase in NRR and valuable feedback contributing to product enhancements and new LOBs, which were directly attributed to securing an additional funding round.• Developed regional community events strategy, resulting in significant lead generation and the closing of several new enterprise deals worth an average of $150k/yr in ARR.• Worked collaboratively with CX to identify and recruit customers to participate in advocacy initiatives like case studies, industry speaking engagements, testimonial videos, customer reference calls, product demo webinars, etc.• Successfully launched and produced a weekly podcast with 100+ episodes, amassing over 30k downloads and contributing significantly to our ABM strategy.• In tandem with Partnerships Department, developed co-marketing strategies with partner companies and launched industry-leading events that drove significant lead generation.

As the first marketing hire and first U.S. employee, reporting directly to the Founder & CEO, I owned all marketing initiatives and GTM strategy during the initial growth years on our journey from <$1M to $5+M in ARR and our seed funding round. Key accomplishments include:• Produced and hosted over 20 webinars and product demos, each drawing an audience of 100+ attendees, boosting inbound demo requests from qualified leads, and significantly enhancing customer engagement and product awareness.• Established the company's G2 presence, directly influencing a 2000% rise in positive customer reviews and improved market positioning.• Created a variety of compelling content including case studies, a weekly blog, and long-form content/e-books, establishing the company as a thought leader.• Managed the company website and email marketing campaigns, driving increased traffic and customer conversion rates.• Developed and executed a robust social media strategy, achieving triple digit growth in follower engagement and brand awareness.• Initiated and cultivated a successful partnership program, onboarding 8 new partners and contributing to a notable increase in partner-sourced and influenced pipeline.• Provided frontline customer support for the Americas, gaining critical insights into customer needs and shaping customer experience strategies.• Oversaw HR, payroll, and new employee onboarding for US-based employees, streamlining processes and ensuring efficient operation.

• Directed the strategic development and execution of an events portfolio that included 30 high-profile educational conferences in emerging technology sectors, achieving a 175% growth in attendee numbers, with events attracting a significantly expanded audience.• Managed and mentored a team of event producers, successfully overseeing the production of 10+ events annually, contributing to a 450% increase in event revenue across the portfolio during my tenure.• In partnership with sales, led the sponsorship strategy, securing 40 new sponsors during the tenure and boosting sponsorship revenue by more than 230%, strengthening industry partnerships and portfolio expansion.• Orchestrated comprehensive marketing campaigns across various channels, resulting in a 45% increase in audience engagement and a 600% growth in social media following, enhancing digital presence and brand visibility.• Collaborated effectively with sales and marketing teams, aligning event strategies with organizational objectives, and driving substantial market impact and recognition.• Developed a customer advocacy program that included producing thought leadership content and testimonials featuring speakers and attendees to drive attendance to in-person and virtual events.AWARDS:• Company record for highest gross revenue for a single standalone event — Q2 2019• Company record for most sponsorship revenue for any event — Q3 2018• Company record for most attendees for any event — Q2 2018

• Produced and managed 6-8 annual professional education conference events in the areas of MarTech, Digital Marketing, Artificial Intelligence, IoT, Blockchain, Creative Operations, Video Production, Digital Asset Management, and other emerging technologies and disciplines.• Conducted comprehensive industry research to inform the programming of 2-day conferences, resulting in highly relevant and engaging content that catered to industry trends and advancements.• Successfully prospected, sourced, and recruited upwards of 35 senior-level speakers per event, enhancing the caliber and diversity of expertise presented at each conference.• Achieved an average attendee satisfaction rating of 4.5/5, reflecting the relevance and quality of conference content.• Facilitated a 45% increase in conference attendance year-over-year, with 65% of attendees returning for subsequent events.

• Program Director of Fitness 4 Life, a district-wide health and wellness program offering nutrition education and fitness classes to more than 2,000 students annually.• Led a dynamic team of 20+ staff and annually recruited and trained 30+ high school student staff and volunteers to work as health ambassadors and youth mentors.• Established and nurtured key partnerships with organizations like Second Harvest Food Bank and SNAP, leading to the successful weekly distribution of fresh produce to 1,500+ families and amplifying program reach and impact through the acquisition of more than $600K in grants during my tenure.

As the first volunteer program director, developed a comprehensive volunteer program to meet the needs of the homeless community of the Homeless Services Center and Santa Cruz County.

Conducted on-site inspections of employer-provided migrant farm-worker housing throughout Washington State.

Contributed to long-term survival study of juvenile salmon passing through the hydroelectric projects of the Columbia River. The study was conducted to ensure a survival rate >95% and led to mitigation projects at several dams.