Sean Patrick Ironside Email & Phone Number

Denver, CO, US

München, Bayern, DE

• Promoted to VP of Global Marketing & Brand in 2022, leading EGYM’s Global Marketing with 40+ FTEs and a $10M+ budget.Key Achievements:
• Leveling up the organizational maturity of Marketing from needs-based to data-driven and revenue-centric.
• Guiding Global Marketing through multiple stages of scale, tripling valuation since 2019 to $1BN+ in 2024 🦄.
• Executing omnichannel demand generation strategies to drive channel health, lead volume, and growth of downstream sales pipeline.
• Successful go-to-markets for new hardware and software products worth 50M+ annual direct and influenced revenue.
• Maintaining and growing brand awareness and consideration, reinforcing the organization's market presence.

München, Bayern, DE

• Promoted in 2021 to lead EGYM’s Global Marketing team, owning and executing all global marketing priorities as the executive marketing leader.Key Achievements
• Managed a multimillion-dollar marketing budget to boost our reach by over 50% and grow our contact database with actionable sales leads by over 40%
• Successful go-to-markets for new hardware and software products worth 30M+ annual direct and influenced revenue.
• Led my team through the COVID-19 pandemic and retained over 90% of my team's employees.

München, Bayern, DE

• Led brand strategy for EGYM’s global product portfolio, driving the transformation from ‘selling steel’ to delivering fitness solutions worldwide for health and fitness facilities.Key Achievements
• Consolidated the multiverse of EGYM brands and product brands into a single, unified company Brand.
• 🥇 BCG study confirmed that post-rebrand, the number one purchasing criteria for EGYM products is now brand reputation.
• Relaunched our company website and achieved 158% channel growth YOY in 2021 while cutting bounce rates in half and driving up session duration with improved UX/UI and content strategy.
• Built the Brand & Content team from scratch, including all hiring, team processes, and frameworks, within the first year of my tenure.

London, GB

• Drove SumUp’s US market growth by localizing brand messaging and streamlining processes to identify marketing opportunities, create content, and optimize touchpoints—boosting lead generation, lowering acquisition.
• Helped kick the US team into high growth mode by lowering our CPA, CPC, and CP-Sign-up, resulting in an over 600% growth in transaction volume and 4x weekly card reader sales volume by the end of Q2-2019.
• Localized the SumUp brand mantra to the US payments culture (claim: A better way to get paid -> Simply Get Paid) and updated the brand messaging to better suit the US market.
• Supported US go-to-market for Virtual Terminal, a feature for cardholder-not-present transactions, by testing adaptation rates across different cohorts and creating landing pages and marketing emails to promote the new.

Berlin, DE

• Provided mentorship and coaching in brand development, strategy, and marketing to portfolio companies for a Berlin-based venture capitalist.Key Achievements
• Created a brand development methodology for the venture capitalist to offer to their portfolio companies
• Coached and mentored several startups in the Project A Portfolio on the topics of branding, brand strategy, and content development
• Developed a framework for startups to measure their branding efforts and operationalize the branding process

Berlin, Berlin, DE

• Built LIQID’s brand and marketing strategy, leading to €30M+ C-Series funding in 2018. Ensured consistent messaging across all channels while exceeding business goals.Key Achievements
• Teamed up with Sales and Product teams to create great user experiences and tell compelling stories that drove new users to our website and web app.
• Significantly contributed as part of the Growth team to doubling the wealth managers’ assets under management within my first year.
• Successfully relaunched the company brand and website in under two months.
• Headed up editorial planning for our online magazine and increased traffic to over 400k monthly unique visitors. Managed external/internal writers and editorial calendar.
• 🏅 Winner of the 2018 German Brand Award in Financial Services and the A-Award 2018 for Excellency in Branding.

• Joined crobo as their first marketing communications manager ever and built up the whole communications department from scratch.
• Managed a brand and website relaunch within a turnover period of one quarter, re-positioning crobo as an international and universal app marketer compared to its former "games-only" focus.
• Promoted to Head of Brand & Communications during my tenure.

2015, Brand & Marketing Strategist | Sidestage, Berlin, Germany2014/15, Artist Management & Booking Assistant | Heads with Tales, Australia2013/14, Bookings & Marketing Manager | Cookies Club, Berlin, Germany2012/13, Brand & Content Strategist | eobiont, Berlin, Germany2009, Brand Development Internship | glow communication, Berlin, Germany

Bachelor Of Arts (B.A.), Public Relations, Advertising, And Applied Communication

Abitur (High School Diploma), Major In English & History