Sean Perez Email and Phone Number

The primary goal as Client Advocacy Manager is to improve client retention. We do this by partnering with internal teams & clients to determine the root cause and other contributing factors that have caused expectations to be missed. Then engage as needed to try and create a solution to address those elements. The Team Lead will play an important role in the success of the Client Advocacy Managers (CAM), by providing team member support to contribute to an overall excellent case experience. In this role, the CAM Team Lead will assist and coach CAMs in, troubleshooting their At-Risk cases, handling difficult requests, diagnosing client concerns, and advising on how to communicate recommendations clearly and concisely to Clients, Sales and Service Teams.

Member of inaugural Retention Team as a Client Advocacy Manager for all US Customer base.Assist with unique client save scenarios to improve and scale retention efforts. Work closely with all departments to help improve customer retention through a variety of proactive and reactive methods to assist clients who have either expressed a desire to cancel their services, or whose recent account activity indicates that they may be considering cancellation.Analyze current customer campaigns through data gathered from Google AdWords, Google Analytics, and Salesforce records, to optimize customer campaign results.

As Marketing Expert, I will advise clients on how best to leverage current and emerging marketing solutions to meet their business needs. In this role I will possess strong expertise in existing and emerging business marketing solutions, and I will collaborate with our sales consultants to identify opportunities and effectively deliver on marketing solutions to best suit our client's business needs & maximize their return on investment ( advertising expenses).Strong proficiency in customer relationship management, online search and display advertising techniques and ReachLocal proprietary technologies are required. This role will manage day to day campaign performance, assess digital campaign trends, facilitate client advertising performance discussions, and identify creative new advertising techniques to further our client's digital marketing needs.• Build rapport with client representatives and marketing staffs through routine and scheduled interactions.• Develop & advise on marketing strategies by understanding client expectations, assessing feasibility and identifying marketing and advertising opportunities for our clients.• Monitor, evaluate, and leverage standard processes to manage SEM/Display campaign performance across ReachLocal’s publisher networks to determine improvement opportunities.• Troubleshoot performance issues using digital advertising best practices while creating new, innovative solutions to meet the changing needs of our clients.• Drive campaign ROI and leverage client relationships to assist the sales team in growing accounts.• Manage client expectations, communication and performance metrics.• Incorporate consistently evolving technologies and processes into the client solution delivery process.

• At ReachLocal, we offer a total digital marketing system for local businesses, comprised of web presence solutions digital advertising solutions. My mission is to help local businesses around the world get more customers. I believe in working hard to deliver results for our clients – and having fun while I build meaningful relationships with everyone around me. That is why we were chosen as a Top Corporation in the 2014 Small Business Influencer Awards. • My role is a customer facing role that acquires, manages, and retains clients. At the same time I also upsell, modify and makes necessary adjustments to the client’s ongoing campaigns, to ensure maximum online performance. My primary role is to provide expert advice to my clients and to justify their total spend of advertising budgets through in depth reports and proven ROI analysis. • I head a collaborative team of professionals in Search Engine Marketing (PPC), ReachLocal’s Edge Solutions, Display Advertising (Banner Advertising), Web Presence Optimization, including services for Organic Search, Social Media Marketing and Reputation Management, and a wide range of business services, including Online Chat, Video Production, and Analytic reporting. I utilize this team to assure all aspects of the clients campaign performs to its full potential.• Entrusted to successfully manage a book of business in excess of $140,000 in monthly revenue.• Achieved highest retention percentage rate for 1st and 2nd quarters 2015, company-wide.• Honorably recognized by ReachLocal as one of the top performing Account Executives throughout the company in 2015.

• Productively sold print and internet advertising through the YP Yellow Pages (formerly dba AT&T Yellow Pages). • Successfully sold directory ads to multiple markets as well as integrating businesses into virtual advertising. • Successfully achieved top 10 ranking of Account Executives with a 46% penetration in internet advertising sales.• Proficient research and analysis for the client’s needs and make financially sound recommendations for the client in print and internet media, website design, search optimization, and social media. • Educate client and incorporate all products and services provided by YP to provide growth of revenue, generate new customers for clients, and increasing their average spend. • Proactively maintain, secure, and up-sell current advertisers to reduce customer churn while continuously acquiring new customers. • Managed market data in various platforms for internal use as well as for presentation quality for clients. • Proactive use of metrics to successfully show clients Return on Investment (ROI).• Met and exceeded daily, weekly, and monthly goals by maintain and organizing workflow and focusing on growth.

• Successfully acquired clients and generated new revenue. • Productively sold print advertising for the Spanish Yellow Pages and television advertising as well as promotional events for MTV3. • Created and executed successfully special events to promote the image and brand of MTV3 to both the Spanish and general markets. • Cohesively worked with small-to-medium size businesses promoting their products and services through MTV3 innovative forms of media marketing. • Collaborated with local artists involved in both music and movies to create unique events and showcase local talents. Successful creating events at venues that included State Fair of Texas, Grammy Awards Show at the Granada Theatre, and local talent show at the Grand Plaza Fort Worth. • Awarded honorary trip to MTV Latin Music Awards in California in 2009 for creative and out-of-the-box ideas for TV stations.

• Associated with an elite team of account executives to presale radio, digital, and Non-Traditional Revenue (NTR) advertising for KJKK 100.3 JACK FM. • Successfully worked in affiliation with other account executives to generate new business for CBS radio cluster team. This included stations KMVK 107.5, KVIL 103.7, KRLD 1080 AM, KLLI 105.3, and KLUV 98.7. • Met and exceeded key target and secondary accounts by: o Creating new and unique ideas to achieve client’s goals and marketing objectives. o Creating customized proposals and campaigns to generate new business and potential target accounts. o Incorporating all assets and tools of the station to create a combination of marketing opportunities specific to each account. • Achieved Account Executive of the Month for August 2008 for exceeding sales targets. • Received 1st Place Award in station for bringing in the most new direct business accounts between months of July and September 2008. • Conceptualized and masterfully hosted a Summer Festival which generated $20K in non-traditional revenue for the station and secured annual event for KJKK based on success of the Summer Festival.

• Assigned and succeeded with dedicated team selling retail advertisement for KNOR 93.7, KBOC 98.3, KZMP 1540 AM, and additional sales on KCTY 101.7. • Proactively researched potential clients and gathered important information to understand the business for radio advertisement. • Build strong new client leads profile and establishing good rapport with clients based on knowledge, trust, and confidence. • Aggressively setting appointments and following up on leads. • Being conscientious of all updated materials such as rates, ratings, trends, books, and any overall information vital to the client.

• Successfully transitioned into several departments within the organization all focusing on branding the Coca Cola name, growing overall revenue, and increasing budgets on an annual basis. • Achieved growth in account sales and territory targets by: o Managed key sales programs and relationships with organizations such as Wal-Mart by selling, managing, and maintaining Coca Cola products and equipment in 9 stores. o Maintained an aggressive yet professional demeanor to maximize growth and profitability. o Managed sales force of 4 merchandisers, set work and vacation schedules, pay grades, and conducted job evaluations and performance reviews. o Delegated tasks to a team of enthusiastic workers for sole purpose of continuous improvement. o Coordinated the workload of territory sales force involved in the shipments of customer orders, backroom inventory, and product placement on sales floors. o Placed orders and managed over 90 accounts in the convenience store market for 6 years. o Implemented sales strategies to gain competitive edge in the marketplace. o Managed a delivery route, delivered 800+ cases on a daily basis, collected payments for orders, and performed merchandising duties at store levels. • Achieved 3rd place in both volumes sold and net dollars gained at Coca Cola in April 2007. • Recognized by Coca Cola Enterprises as a leader in cost efficiency target, and review of company goals to reduce spending and increase productivity. • Won sales awards recognizing ability to establish Coca Cola in top position in the Ft Worth marketplace. • Successfully enabled one-third of Wal-Mart stores in Ft Worth territory to become most profitable Coca Cola accounts in all of DFW markets.