Managed teams overseeing all Paid Media in the LATAM and APAC regions over the weekend.Built templates and systems to improve efficiency in reporting and optimization tasks.Aligned marketing efforts and reporting towards top level KPIs to improve overall efficiency and effectiveness to Organizational Goals.Developed a weekly projection system to track regional media performance and help make earlier budgeting pivots.

Managed team responsible for ESPN+ Combat Sports (UFC, Top Rank Boxing, PFL, etc.) programmatic display advertising.Presented regularly to ESPN+ leadership on the effectiveness, opportunities and next steps for Combat Sports marketing efforts.Took on larger projects to analyze long term trends and cycles to lead to improved projections and budgeting.Made real time analyses to improve both volume and efficiency based on real-time data and model projections.Post ESPN+ split, shifted to manage a cross-channel team focused on managing all paid media in the LATAM market over the weekend.

Worked in a team overseeing cross-channel execution, strategy and performance during the critical weekend period.Optimized accounts as frequently as an hour by hour basis for specific product and region CPA goals.Involved in many successful initiatives such as ESPN+ UFC PPVs, Star+ Weekend Pass, and Disney+ Day.Provided analysis on events and campaigns to lead to improved projections, performance and organization.

Managed all paid web marketing for 3 business units and multiple retail presences.Used multiple data science techniques to analyze and improve marketing mix, customer LTV, sales cycle and market projectionsLaunched and directed new website launches for retail products and core business

Managed all paid web marketing for 3 business units: $1MM Annually between SEM, Social and Programmatic optimized for channel specific ROI goals.Creating, directing, and evaluating paid and organic traffic funnels from landing pages and SEO to conversions via e-commerce carts or lead form fills.Tested new acquisition tactics and techniques via new markets, tools, or ideas.

Took over multiple ad accounts; focused on reformatting and optimizing for best practices and ROAS.Created first lead tracking system for B2B lead generation site.Transitioned responsibilities to outside vendors once confident in maintaining accountability.

General upkeep of sites’ content from product copy to content marketing.Launched a new e-commerce site and migrated hundreds of products to that site.

Logged bugs and stress tested servers during the development cycle of games.

Partnered with local high schools to promote safe driving and the State Farm brand.