Sean Schimmel Email & Phone Number

Steamboat Springs, Co, Us

Steamboat Springs, Colorado, United States

Key Accountabilities:● Responsible for developing/implementing omnichannel a marketing strategy across multiple contractors/vendors● Relied upon to manage and plan a ~$300k per year marketing budget and ~20k per year sponsorship budget● Hired and managed an external Marketing team to expand your organization's capabilities● Marketing and Sales alignment through communication and collaboration to support sales initiatives and Operational bandwidthKey Accomplishments:● Orchestrated a comprehensive brand overhaul that included a new website and a well-defined marketing strategy, which led to a 59% increase, 1,200, to paid subscriber count within 12 months of the rebrand ● Modernized marketing capabilities, efficiency and data availability with deliverables such as Salesforce implementation, automated KPI dashboards, as well as Facebook, Google Ads, Google Analytics and NISC data

-Work with Launch Together Marketing and other agencies to ensure strategy and execution are in line with the clients plans and objections-Managed and implemented~$40k per month ad spend primarily on Facebook and Google.-Created location specific ads for ~25 locations -Had ~200 ads running at a time to run tests and multiple campaigns per location to create the most affective ads-Monitored and updated budgets to generate leads most efficiently -Tracked and monitored all ads to make analytic decisions for changes-Met our exceeded goals in 95% of locations

Key Accountabilities:● Responsible for defining/implementing all marketing strategies while managing a ~$40k monthly ad spend primarily on Facebook and Google to drive traffic across 40+ landing pages with location and product specific ads● Relied upon to orchestrate email campaigns, pay per click, SEO consultants and website development● Owned the budget for marketing including developing, negotiating, and maintaining all budgets for the marketing department, allowing for growth in the budget and initiatives with company success.Key Accomplishments:● Expertly implemented a highly effective digital marketing strategy with results that included a 230% boost to website traffic, a 240% lift to lead volume and a 2x increase in active accounts/total clientele● Built standardized marketing operations from the ground up including all processes, reporting and strategies● Created a first in company history comprehensive marketing initiatives, including Strategy, process creation, implementation, reporting and enrichment.● Utilized automation best practices to scale analytics and reporting, to allow for better business decision-making based on key analytics..

Steamboat Springs, Co

Key Accountabilities:● Responsible for providing leadership to 5 direct reports while orchestrating all marketing efforts/deliverables● Relied upon to ensure system continuity and distribution of property information/pricing to ~30 wholesalesKey Accomplishments:● Skillfully implemented an online reservations system, which enabled and drove over $1M of annual revenue for a luxury property management company with over 100 properties ● Increased website traffic 150%, with over 70% of reservations made directly vs the 20-30% industry standard● Implemented Salesforce, automated campaigns and integrated Pardot; improved sales pipeline transparency● Created, upgraded, and monitored 5 new websites to drive engagement and conversion

Steamboat Springs,Co

Key Accountabilities:● Responsible for managing a comprehensive marketing strategy including advertising (print, social media, web, pay per click ads), website maintenance, blog maintenance and sales● Provide Subject Matter Expertise to Marketing strategy and implementation.● Manage all website content and increase website lead efficiency in support of sales leads.Key Accomplishments:● Launched campaigns that enabled double-digit YoY growth while strengthening brand awareness/identity● Successfully developed a website that increased online reservations 36% ● Implemented a Zoho CRM and tracking systems to monitor sales and marketing efforts for effectiveness that resulted in trackable and organized leads in place of note cards.

Steamboat Springs, Co

- Greeted customers and handled their transactions in a friendly and efficient manner

Madison, Wisconsin Area

- Sold 11.4 cars per month with an average closing rate of 28% and increased sales each month- Actively planned events with local MINI group promoting the dealership and owner engagement

Madison, Wisconsin Area

- Managed a 60-unit luxury apartment building with revenues of $850K, overseeing 5 employees- Kept building 98% or more occupied with accounts receivable under 3%- Created and helped implement a mentorship program

Madison, Wisconsin Area

• Design and implement plans to increase the store’s revenue, while supervising 4 employees. • Monitor customer files to retain customers and ensure they have a positive experience while dealing constructively with any issues that may occur. • Assist customers with tuxedo needs including styles, measurements, and related products.

Denver, Co

•Executed prioritized job responsibilities while meeting all deadlines and requirements.•Completed a two-month-long reorganization of the office to handle expansion resulting in increased office efficiency.

Denver, Co

•Assisted clients in finding houses to purchase or sell keeping their financial and personal needs as a priority •Negotiated prices and terms of contracts with clients and other agents.•Developed and executed own marketing campaigns through fliers, signs, and word of mouth.

Denver, Co

•Assisted with daily operations, engaged in customer contact throughout the rental process while dealing constructively with difficult situations.•Completed a three month intern project that provided comprehensive training in rental business processes.