• Designed cross-selling campaigns and exclusive solutions for high-potential customer segment, increased relationship and revenue• Planned online finance lectures process and execution• According customer segment strategies and value proposition, analyzed different customer segment portfolio and developed cross-sell projects by data mining• Achievement(s) & Awards: - Best Creative Communication Leadership - 2022 Taiwan Corporate Sustainability Awards(TCSA)

• Developed new Credit card with loyalty program by scrum and user research mechanism, spent 2 years with the team to turn abstract ideas into launched• Planned new debit card product that combines well-known anime IP with digital deposit account application process• As a PM, coordinated other units of the company, and co-work with external partners (VISA, Agoda, EZTABLE, KKBOX, travel agency, etc.)• Analysed member management data, develop a business strategy(using database marketing, social media, external partnerships to acquired)• Achievement(s) & Awards: - 2020 Best Gamification Project - The Asset Digital Award- 2020 Best Credit Card Product in Asia Pacific - The Asian Banker- 2020 Best Retail Baking - Taiwan Banking And Finance Best Practice Award

• Collaborate with BCG on ESUN's creditcard new strategies and business models• Responsible for data collection, requirement interviews, project management and leading the following sub-projects: design new credit card, customer loyalty programs, bonus points, ESUN Wallet and credit card application process optimization

• Highly experienced in analyze customer behavior and portfolio with database by SQL• Planned and executed customer-marketing for new clients acquisition and card spending increase