At Seed Strategy I lead teams of client counterparts and agency peers through assignments that accelerate new growth for name brand consumer products and services. We strategically address each project, shoring up the critical pillars behind brand uniqueness, brand engagement and ultimately brand profitability. To meet these ends, we apply proprietary tools to the classic disciplines of brand repositioning, target definition, innovation platform development, ideation and concept development, brand architecture, brand character illumination, and customer activation strategies. In a 20-year marketing career I have been privileged to partner with a “who’s who” of the world’s Fortune 500 brands.Specialties: Brand expansion initiatives, globally-driven and globally-synchronized brand innovation, brand strategy, brand foundational tool development, and consumer insight.