-Develop content strategies for clients, crafting targeted messaging that aligns with their brand and goals. I research trends and create content that drives engagement.-Create diverse content like blog posts, website copy, and social media materials that are SEO-optimized and support client conversions. I ensure the writing is precise and audience-focused.-Collaborate with teams to maintain consistent brand messaging across channels. I participate in brainstorming, incorporate feedback, and refine content based on marketing insights.

Vox Magazine has Contracted my team Blossom Media, to build a plan that will increase their newsletter subscribers. They hope to expand the variance in their readership and to provide a sustainable newsletter strategy that will further engage their Columbia audiences. In developing a plan that accomplishes this primary objective, Blossom has also identified catered newsletter verticals that are relevant to these audiences.Vox currently distributes the weekly “Vox Insider” newsletter that is circulated to subscribers. This ongoing email newsletter covers a variety of topics from local musicians, Columbia’s best eats and new art exhibits. Our goals were to expand on their current content and provide new ways to get more newsletter subscribers.Our secondary research gave us insight into how consumers view the Vox brand as well as their overall content preferences. We gathered data on what the consumers felt about different visual aesthetics, email marketing strategies and their priorities when subscribing to a newsletter. We identified the most viable target segments, which are the Columbia Connoisseur and Classic Constituent. This book aims to show Vox how we plan to use our findings to target these segments.During the plan development, we have provided recommendations for the specific newsletter challenge. However, our campaign includes a creative platform that can exist in more than one medium. Our big idea acknowledges cross-channel behaviors of the potential reader/subscriber that we are targeting with our campaign.

Executed a strategic communications plan to promote the fraternity's philanthropy events, raise awareness of community service initiatives, and increase engagement among chapter members.Photographed chapter activities and designed engaging graphics using Canva to share updates across Facebook, Instagram, and Twitter.Improved consistency and enhanced perception of fraternity branding through digital content

Working in a warehouse and operating pallet jacks required me to be highly detail-oriented and safety-focused in my approach. This experience enabled me to develop a careful and efficient mindset that helped further my driven and passioante nature. Communication was key, to ensure we were working cohesively as a team to meet our goals. These skills of attention to detail, safety consciousness, and effective collaboration are all crucial for success and the performance of the team. My warehouse experience has instilled these valuable qualities in me, making me well-equipped to thrive in a fast-paced public relations environment.• After 2-3 months my production rate doubled• Time management, adapabilty and problem solving experience