-Managed the agency’s largest account.-Personally managed, implemented, and consulted on over $400k in monthly ad spend across Google, Bing, YouTube, and other programmatic initiatives.-Led digital strategy contributing to over +30% increase in ROI for Q3 YoY performance. Also helped identify key business misses that saw a downturn in Q4. Managed digital campaigns were still able to achieve a +10% increase in Q4 YoY due to lean campaign structure, day parting, and a focus on high margin top performing ad groups all the while seeing significant decreases in available inventory YoY. -Excelled in ad hoc business intelligence to solve real-time business objectives using over 2 years worth of historical data provided via FTP file dump. Data included inventory, lead sources, and total sale volumes in order to quantify and communicate trends.-SQL experience with a focus on manipulating datasets within Tableau and Google Data Studio for more digestible reporting.

-Managed campaigns for over 100 accounts across numerous industries. Specialized in eCommerce, lead generation, demand generation, and multi-channel ROI strategies. -Maintained an above average 97.5% retention rate.-Total annual spend ~$3.5M across Google and Bing. Also consulted clients on necessary SEO, Social, and web work through cross-sells and up-sells.-Helped train up to 10 specialists on my team everything from the fundamentals to advanced SEM best practices.-Excel knowledge includes VLOOKUPS, Pivot Tables, SUMIFS, N-Gram Analyses, and more depending on the need.-I specialized in the most niche and difficult industries in order to show success. Time and time again showed success by retaining escalated clients, innovating on new-to-market accounts, and going above and beyond to define new value for clients long-term.-Both technical and client-facing consultancy. -Pioneered innovative low-cost remarketing strategies, equations to scale budgets effectively, and advanced multi-touch attribution analysis.

As a senior analyst with Greenlight VR I was responsible for research curation, advisory services, product and event management, marketing, and strategic insights to our editorial calendar.