Sean Williams Email & Phone Number

• Managed and coordinated all marketing development for the Toronto franchise consisting of York Region, Durham Region, and Toronto. Assigned and assessed work completed by third-party vendors monitored performance and identified and acted on opportunities for continuous improvement.• Eliminated email subject line words that trigger spam filters, improving open rates by 3%• Plan, create, manage and monitor digital marketing activities across a variety of platforms• Implemented SEO best practices and optimized website, which increased organic traffic and conversion rates.• Developed targeted email lists by researching and analyzing audience demographics, interests, preferences, and engagement.• Identify and assess technologies, vendors and best practices to ensure we are maximizing business development opportunities• Regular reporting on marketing activities in support of audience benchmarks and network-wide KPIs for engagement, retention, cross-selling and winback.• Identify and define audience segments to be used in targeted marketing tactics.• Develop and manage digital marketing strategy including web, email, and social channels, create customer journeys, and managing email marketing programs.• Create, and manage a $600,000 marketing budget focusing on direct response marketing paid search and display network.• Identify marketing strategies to deepen engagement with existing audiences, create tailored digital marketing experiences, and explore and recommend marketing strategies for emerging channels.

• Worked on a project for an e-commerce shoes company and increased sales by 50% over the previous year• Put together monthly reports for clients, including visualization of data, and insights from campaigns ad projects• Run client meetings, ensure open communication with clients• Answer questions between team and client• Implement changes to websites and ad campaigns• Provided training in SEO, Paid Advertising and Google Analytics to clients helping them be more critical of projects being done

• Oversee Google Adwords (PPC) accounts being run by multiple 3rd-party channels• Prepare, in accordance with Brand Guidelines, ads for online search, and traditional media• Update multiple websites with correct data and current promotions being run by national, regional, and dealer levels• Monitor analytics and prepare recommendations for improving traffic flow across all sites.• Merchandise pre-owned vehicles as they arrive with pictures, and descriptions.• Created a promotional campaign using post cards and a local artist• Improved promotional events