Sean Wolf Email & Phone Number

United States

United States

Skillman, New Jersey, Us

Senior Ecommerce Manager for Kenvue’s (Johnson & Johnson Consumer Inc. spinoff) working on the Future of Self Care business.

New Brunswick, Nj, Us

Senior Ecommerce Manager working on the Future of Self Care business.

New York, Ny, Us

I steered category discovery, pricing, merchandising, and credible shelf by gathering and using both data and intuition. I introduced a meal association tool using a market basket analysis in close collaboration with data engineers. I set shared visions and goals for Freshly's curated approach to meals and digital shelf portfolio.Here are my key accomplishments:• Improved both top- and bottom-line results through P&L and influenced data-driven insight.• Launched breakfast as per consumer positioning demands, resulting in adding revenue of $4M per year in business along with improving AOV by $1 and meals per order by .5.• Enhanced production facilities' operational efficiency by developing and deploying SKU optimization tools; showing meal performance and rationalizing underperforming meals.

Conshohocken, Pa, Us

During this position, I have retained consistent improvement and development by administering and monitoring new growth initiatives with scaled systems, processes, and personnel. I devised and executed daily assortment strategies while outlining site merchandising to reflect correct positioning. I oversaw Merchandising P&L for topline and bottom-line performance. I crafted and introduced a 12-month promotional calendar with pre-creative and marketing meetings, item selection, and post-mortem meetings to discuss campaign progress.Here are my key contributions:• Increased YOY growth by +20% in promotional support and profit dollars by planning and leading advertising, marketing, and promotional campaigns.• Promoted for excellent performance to one of five VPs to Executive Leadership team with CEO reporting to BOD.• Captured new clients, and achieved customer satisfaction while exceeding financial goals via inclusive merchandise strategies.• Saved an additional 4% in profit margin to the bottom line by configuring from in-house dynamic pricing to a more complex rule-based pricing engine as well as integrating 3rd party tools and AI-based pricing strategies.• Improved conversion by +2% for users interacting with site search by introducing Site Search vendor via vigorous RFP and onboarding process.• Maintained stock levels for 30K+ SKUs by 93% as well as grew business to over $100M in sales spearheading SKU rationalization and margin optimization by mentoring and leading full end-to-end supply chain and category managers.

Conshohocken, Pa, Us

In this tenure, I have recruited, mentored, trained, and built a high-performance team of over 15 staff, including both Directors and Associate level employees. I have developed, maintained, and leveraged complex web data, product performance, and voice of customer data to design and execute category roadmaps in driving both short- and long-term growth strategies. I have intended on-site merchandising changes by reviewing eCommerce metrics and data with the team. I spearheaded 300+ PL product launches to optimize private label program planning and delivery.Here are my key achievements:• Initiated a subscription model in collaboration with eCommerce Director, resulting in achieving over 20% of sales.• Secured additional signup incentives by building and maintaining trusted vendor relationships.• Expanded margins and maximized profit by deploying in-house dynamic pricing algorithm for smart re-pricing of items.• Evaluated new market trends to ensure efficient new product development and growth, resulting in acquiring YOY growth and total sales over 90M.• Boosted sales, AOV, and LTV via funnel optimization.

Conshohocken, Pa, Us

In my previous role, I have fostered and forged professional and trusted relationships with vendors. I successfully negotiated contracts and agreements to build and retain partners' trusts. I delivered exceptional support to the VP of Merchandising by leading and guiding the category managers team in product pricing architecture, ideal shelf, category expansion, and product rationalization. I assisted and guided Web Merchandising Team to build web features, web promotions, product placement, and banner execution. I cooperated with the Data Entry team to ensure 100% accuracy while entering and recording products to system.Here are my key accomplishments:• Maintained continuous process improvement as well as streamlined e-commerce operations in close collaboration with the executive team, resulting in driving profit and improving P&L.• Successfully introduced new business products by devising and executing robust roadmaps and cross-functional strategies, acquiring promotional opportunities, along with leading marketing campaigns.

Conshohocken, Pa, Us

Grew new department concept business from scratch to +$10M in sales annually by executing strategic management of category sales and raising advertising spend YoY.

Conshohocken, Pa, Us

Optimized campaigns, new product launches, and promotional initiatives by setting and monitoring targeted KPIs to meet costs as compared to sales goals.