Shih Ming Su Email & Phone Number

台灣 臺北市

• Analyzed the profile of mortgage and loan customers, evaluated the penetration of financial products and AUM performance.• Looked for potential fund customers through digital footprints.

Taipei, Taipei City, Taiwan

• Calculated customer's overall value and percentile rank by using SQL and integrating various products, including credit card, fund, loan and other financial products.• Conducted A/B testing for specific cardholder activities and execute performance evaluation, saving campaign budget by 20%.• MIS: data mining/segmentation of customers in specific merchant ex. PXmart. MOMO

Taipei City, Taiwan

• Raised the DCC (Dynamic Currency Conversion) product to reach 19 billion in 2019• Promoted the multiple payment methods in Huannan Market with Taipei City Government• Constructed the process of clearing and authorization between FISC payment platform• Reduced the loss through limiting foreign transactions of merchants• Pursued the opportunity with vendors or merchants, which cooperate with other internal departments, to augment the production performance

Taipei City, Taiwan

• Utilized Text Mining (R Language) on phone call content to reduce loading of the customer service department.• Clustered (K-means method) specific cardholders who can accept high risk products, and are willing to spend more on wellness activities to reach a response rate of 30%.

台灣 新竹縣市

Sorted out machine-produced data and used pivot analysis to produce charts

台灣 台北市

Organized a large number of sales data from over 10 countries and put customer and region data in order , analyzed sales data and gave insights to department head on a weekly basis

Master'S Degree, Management Science

Activities and Societies: Student union of DMS Designed and planned activities for over 200 students and furthermore, coordinated.

Bachelor'S Degree, Statistics And Information

Activities and Societies: Student union of FJU / the leader of the graduated thesis Searched and persuaded sponsors with excellent.