Taewon Park Email & Phone Number

South Korea

Gangnam-Gu, Seoul, Korea

Bundang-Dong, Gyeonggi, South Korea

Gangnam-Gu, Seoul, Korea

1. Program Management: Drive "Account Management Program" in APAC- Built new global Account Management Program (AMP) 2016 model as APAC Lead to define bucket and offerings- Supported to grow AMP program to be above Watch Time target by covering higher # of Reach and more # of Engagements2. Country Management: Grow Korea Online Partnership Business- Made lots of success within AMP in Korea (Creator Lab, Contents Lab, Creator Day, Business Building Workshop) to drive YouTube creators growth and graduation % while pushed Community program including Ambassador program for supporting YouTube creator ecosystem.

Tokyo

Description : Responsible for YouTube online partnership in Korea covering small, medium size contents partners and creators at scale 1. Partner Management & Acquisition : "strike while the iron is hot" - Managed music labels proactively to foster K-Pop syndrome across the world with product education, marketing and appropriate contracts- Worked with game review creators to facilitate game contents growth and acquire more game focused creators on YouTube2. Planning : "unique video platform for contents creators"- Built YouTube online partnership strategy for 2014 and coming years with in-depth market analysis to better estimate future potential of Korea creator ecosystem3. Ecosystem : "foundation building for contents creators"- Helped MCST (Ministry of Culture, Sports and Tourism) and KOCCA (Korea Creative Content Agency) to build 1st Contents Korea Lab as an advisor from YouTube, e.g., YouTube Space- Rolled out YouTube University Program in Korea with KOCCA to touch thousands of school at scale to educate the educators and contents majored students- Initiated discussion with AfreecaTV (competitive platform next to YouTube) for area to cooperate and support contents partnership with AfreecaTV to close to source their creators to YouTube

Tokyo, Japan

1. Grow Korea YouTube Online Partnership Business[Build Korea Online Partnership which is now XXXM WT/qtr business] - Oversee all creator projects in Korea through the complete life-cycle involvement, e.g., gaming, beauty, music, Marketing initiative, e.g., YouTube FanFest2. Build endemic gaming creator ecosystem[Build gaming creator ecosystem by anchoring key initiatives] - Develop XXX gaming creators, XXM+ WT/qtr gaming creator business less than 1.5 year3. Develop new vertical, Beauty[Create new vertical ecosystem, Beauty, with Sales/Marketing Team] - Draft, propose and build "Beauty Creator Program" for rising beauty creators and build new creator business4. Revitalize music on YouTube[Revitalize music on YouTube both from label and creator ecosystem] 5. Build Content Korea Lab[Build relationships with Korea government by engaging on Content Korea Lab] - Build strong bonding with Korea government (Ministry of Culture, Sport and Tourism) when opening Content Korea Lab on May 2014 - Support to design Content Korea Lab from scratch by advising studio architecture, creator accessibility, and program-wise with help from Spaces Team

1. Revenue Program : "Newbie Sales Manager"- Improved acquisition process for SMB channel by showcasing seamless customer experience and building great success stories with cross functional efforts.- Never missed target (# of new acquisitions, productivity and revenue) under different and challenging environment compared with other countries. - Identified advertisers' business goals and suggested/implemented ROI-enhancing opportunities to improve advertising campaign performance through deep proactive consultations.2. Accelerated YouTube business growth as “YouTube Advocate” - Developed YouTube value propositions by digging into success metrics and cases as a member of global TrueView Ambassador. Shared a collection of video advertising success stories with global ambassador team around the world with a primary focus on TrueView success stories and received global highlights upon its completion. - Led YouTube TF in SMB Team to penetrate YouTube market by testing various market opportunities and organizing YouTube selling initiatives.Link : http://news.inews24.com/php/news_view.php?g_menu=020310&g_serial=7282783. g2g Program : "Evangelized the g2g program in Seoul Office"- Helped to create, launch and maintain a connected g2g facilitator community in Seoul office by recruiting g2g facilitators and organizing development sessions. *g2g Program : Googler-to-Googler learning, * Link : http://www.fastcompany.com/3007369/heres-google-perk-any-company-can-imitate-employee-employee-learning?partner=newsletter

Seoul

1. Channel Sales : "Drove skyrocketing revenue with SEM play"- Supported one SEM agency during 2011 Q3-Q4 to grow more than 110% QoQ -- led by continuous product training and account optimization through deep agency engagement. (one agency CSR quote, “Without Taewon’s support, we were not able to grow so fast. We are now confident working with Google and selling Google product”) - Led 6 SEM agencies - which contributed over quarterly revenue $XM, 40+% of total pod revenue during 2012 Q1. Boosted up agency revenue by 1) providing global / local account optimization service, 2) giving weekly training to one biggest agency, 3) holding advertiser seminar - which expects to bring +15 new account acquisitions, 4) holding business review with product training for 4 other big agencies.- Acquired new 40+ Torso advertisers and provided account plannings for those newly joined AdWords platform during 2012 Q3 as starting member of new global revenue program called "Newbie+ Program"2. Planning : "Actively played a role as planning expert"- Joined $XXM Task Force in Sales on 2011 Q3 then planned APAC "Everest" strategy for Korea, e.g., role included 1) represented SMB strategy, 2) built HC hiring model, 3) finalized reporting deck working) - Joined TF to help TF leader -- deck consolidation, data analysis in order to prepare Country Business Review (CBR) on early 2012 - Supported Business Development Team to design acquisition model by inputting sales side feedback, emphasizing efforts to close mega deal, "Nate Acquisition" which led ad inventory up by 100% YoY 3. Project Management : "Successfully implemented "Think Performance", the first SMB Marketing seminar in Korea"- Designed, implemented and gave speech during the first ever "Think Performance" seminar in Korea which focused Torso advertisers acquisitions as Task Force leader, working with Marketing, PR and Agency and successfully ended up with 500% ROI

Bachelor'S Degree, Business Administration

Activities and Societies: N-CEO (Next Generation CEO), Armada (Business School Soccer Club)

Exchange Student, Business Administration And Management, General

Study focused on following : Energy and Environmental Economics Business Communication Marketing Case Study