Sean A. Mccloud, Mba Email & Phone Number

New York, NY, US

Paris, Ile-de-France, FR

Paris, Ile-de-France, FR

London, GB

Slough, Berkshire, GB

A Taste of The Culture is the first membership community dedicated exclusively to black-owned wine & spirits. Members of this private member community receive a quarterly subscription box that includes a black-owned wine or spirit, a black-owned mixer, recipes, suggested serves and a home bar accessory. Standalone cocktail boxes featuring black-owned Wine.

Slough, Berkshire, GB

New York, NY, US

• Led the strategic evaluation of event selection and activation campaigns, both virtual and live, for the portfolio of Diageo brands in the New Jersey, Delaware, Maryland & Washington DC markets.
• Served as the lead operational and activation contact, facilitating communication & delivery with cross-functional teams, such as Distributor Managers, supplier On and Off Premise Managers as well as external.
• Negotiated event sponsorship commitments for the Diageo client ensuring activations fall within campaign budget, legal compliance, achieve sufficient return on investment and in accordance with the fiscal calendar.
• Analyzed sales data to turn insight into action in respect to brand selection, POS selection, activation costs and assets.

Boulder, Colorado, US

• Led the strategic evaluation of event selection and activation for the portfolio of Diageo brands in the New Jersey, New Hampshire, Maine & Vermont markets.
• Designed and launched hyper-local campaigns to drive awareness, trial and sales.
• Served as lead operational contact, facilitating communication & delivery across multiple stakeholders including internal employees, distributor partners, activation agencies and more.
• Developed the pre-event forecasts and post-event ROI analysis leveraging data models and historic trends.
• Oversaw logistical efforts of experiences from inventory and asset management to activation-experience
• Managed a master event calendar that drives logistical details, delivery deadlines, milestone-tracking, and resource allocation.

Miami, Florida, US

• Performed cold sales calls to 91 assigned on premise accounts successfully securing 230 individual new points of distribution.
• Analyzed sales data to increase sales volume by 12% year over year and market share of Diageo & Moet Hennessy brands by 20%.Educated the trade on Diageo & Moet Hennessy brands through staff trainings and events.

Broadview Heights, OH, US

• Managed the Lego Let's Play event experience at Minor League baseball games throughout the US including the management and maintenance of a branded 26 foot box truck.
• Completed administrative duties including completing event recaps, management of a campaign budget and assets as well as hotel bookings and tour routing.
• Managed a team of up to 8 brand ambassadors as well as an Assistant Manager.

Norwalk, CT, US

• Brought the national brand directives of 8 Diageo brands to life at 40 assigned on premise accounts including fine dining restaurants, bars, lounges and nightclubs in the Philadelphia, PA market.
• Built and managed relationships with bar managers, buyers and owners to consistently achieve 120% of monthly program goals, including securing menu placements, drink specials and cocktail creation to increase sales.
• Analyzed sales data, in collaboration with the distributor, to develop and implement sales strategies that successfully increase Diageo product distribution and sales volume through short- and long-term case buying.
• Leveraged brand assets, including a $85,000 campaign budget, to craft memorable consumer and trade brand experiences through engagement and education including mass consumer sampling, staff trainings & special events.
• Managed multiple dedicated social media accounts including Instagram, Twitter and a Facebook Fan Page to engage and interact with consumers on behalf of select Diageo brands.

Chicago, Illinois, US

• Brands/Campaigns:Straight Talk Wireless: Green Lightning TourAT&T: AT&T RIG TourBlackBerry: AT&T/BlackBerry Regional TourSamsung: Samsung College Challenge Tour, Samsung Galaxy Note StudioLGSonySierra WirelessDell.
• Interacted and educated consumers at various event activations including mall activations, retail activations, on campus activations and large scale events, i.e. Air Shows, Festivals, Concerts & Sporting Events etc..
• Managed the use of technology elements for event sites including smartphones, tablets, laptops, photo printing stations, T-Shirt printing stations, RFID scanners & MoZeus data capture.
• Worked as a member of a team to set up and tear down of an interactive event footprint with event site range of 10 x 10 - 40 x 40 including branded vehicles, kiosks and interactive elements.
• Drove cross-country in various branded vehicles including a branded KIA Sorrento & 10 foot trailer, branded Chevy Tahoe, a Chevy Silverado 2500 HD & branded 22 and 24-foot trailers.
• Completed quantitative and qualitative event recaps including data capture and event photos.

Fort Lauderdale, Florida, US

• Brought the national brand directive for D’usse cognac to life through on and off premise activation, sponsored events, cocktail creation, bartender outreach & social media.
• Researched, planned and developed on and off premise lifestyle events featuring D’usse VSOP Cognac in Philadelphia, PA; Boston, MA; Connecticut & New Jersey with attendance of 50 – 300 people.
• Represented D’usse VSOP Cognac as the face of the brand in assigned markets engaging with consumers at trade events and through social media including the use of a dedicated brand hashtag, #DusseLife
• Built and managed relationships with bar managers, buyers and owners to consistently achieve program goals, including securing menus features, drink specials & cocktail creation to increase D’usse sales.

Stamford, Connecticut, US

• Brands/Campaigns:BMW of North America: The BMW Un4gettable Test DriveResponsibilities
• Managed the day-to-day logistics of the Northeast leg of the BMW Un4gettable Competitive Test Drive Tour. Included one or two day activations at 40 different BMW Centers throughout the Mid-Atlantic U.S.
• Managed a fleet of 9 luxury vehicles including the following BMW’s: 428i Coupe, 428i Convertible, 428i Gran Coupe, 435i Coupe, 435i Convertible, X5 with an 8 Foot Trailer and competitor vehicles including: Mercedes.
• Managed a team of 8, including 6 Event Trainees and 2 Product Facilitators. Assigned on-site and off-site event roles, vehicle allocation and hotel accommodations for each staff member.
• Daily interaction with BMW Center staff, Octagon office staff, BMW Corporate staff and BMW consumers to ensure BMW Un4gettable Test Drive sales goals.
• Daily use of the Microsoft Office Suite in the creation of event day documents and detailed event recaps including photos and campaign expenses.

New Berlin, WI, US

• Brands/Campaigns:Comcast/XfinityGillette: The Gillette Kiss & Tell Social Experiment, The Gillette Keep It Smooth Shaven TourIndependence Blue Cross VISA SignatureNissan LeafResponsibilities:
• Educated consumers on features and benefits of various brands/products at local and large-scale festivals, sporting events, trade shows and grassroots events throughout United States & Canada with attendance from.
• Managed a team of up to 12 staff, including Models, Brand Ambassadors, Direct Sales Representatives and Customer Service Representatives.
• Daily reporting for consumer, grassroots and retail events including data capture and photos.
• Managed event sites from 10 x 10 to 30 x 30 with management of technological elements, including photo printing station, branded vehicles, PlayStations 3 & 4, Samsung Smart TV’s, Samsung Galaxy Tablets and interactive.
• Obtained an average of 1 sales lead per activation at Comcast/Xfinity events using lead generation software.

Chicago, IL, US

• Brands/Campaigns: Verizon Wireless: The Verizon Wireless Rule The Map Tour, Verizon NFL, Verizon NHLVerizon FiOSResponsibilities:
• Interacted with and educated consumers on brand products and services at fairs, festivals, sporting events and other outdoor events across the United States with attendance of up to 70,000 people.
• Worked as a member of a team to build, maintain and teardown 10x10 – 30x30 event sites with interactive and technology elements including smartphones, tablets, a photo capture activation with Green Screen and MoZeus.
• Completed administrative duties including event expenses, email and phone communication with event contacts and daily online recapping of events.
• Drove and maintained a branded Toyota 4Runner and 12 foot trailer.
• Secured an average of 2 mobile application downloads per activation including NFL Mobile & Skype.

Universal City, CA, US

• Promoted Universal Pictures movie releases on Temple University’s campus.
• Hosted movie screenings with up to 155 (full capacity) attendees.
• Held movie related events on campus including distributing movie promotional materials.
• Created Universal Campus U Facebook Page for Temple University as a means to reach out to potential consumers and create conversation about movies and upcoming events.

New York, NY, US

- Promoted various music, TV and lifestyle projects through grassroots efforts including promotion and interaction with retail stores, clubs, concert venues and college campuses. Promoted acts included:Mountain Dew GreenLabel SoundEastbound & Down The Cool KidsMatt & KimFast & Furious SoundtrackFlight of the ConcordsK'Naan

Champaign, IL, US

New York, NY, US

- Promoted Dell Computers products and services on Temple University's campus through partnerships with campus organizations and events.- Created a positive brand experience for Temple University students with the Dell brand through campus events and social media interaction.

New York, NY, US

• Provided excellent customer service as a sales associate in the Footwear and Sporting Goods departments
• Worked as a cashier in a fast-paced mall environment
• Trained new employees in the footwear and sporting goods departments
• Proficient in footwear stock & store layout
• Footwear merchandising
• Flexibility to work in any department in the store

Master Of Business Administration - Mba

Bachelor Of Arts, Advertising - Account Management

Hs Diploma