Sean Fay Email & Phone Number

Liverpool, Gb

Reading, England, United Kingdom

London Area, United Kingdom

As the Marketing Manager for El Dorado - a 12,000 capacity boutique festival in Herefordshire - I was responsible for a six-figure budget, overseeing all digital, out-of-home and third-party agencies to maximise ticket sales, drive brand awareness and increase audience engagement across a variety of channels and platforms.I led a 4-person team consisting of 2 videographers, a graphic designer and a marketing assistant to generate engaging promotional materials, whilst simultaneously liaising with the festival directors to strategise the growth of the business by identifying new opportunities and developing comprehensive marketing plans.

London, England, United Kingdom

Marketing Manager for Standon Calling, a 17,000 capacity family-focussed music festival based in Hertfordshire, with offices in Finsbury Park. My responsibilities included: management all social media accounts and websites; lead on content creation; plan and ensure the implementation of all digital and physical marketing spend; grow and manage the mailing list through engaging email marketing funnels; lead on branding; ensure the fulfilment of partner/sponsorship marketing obligations; coordinate third party marketing teams including agencies and publicists; liaise with ticketing partners to secure marketing support and compile sales reports; and ultimately act at all times as the front-facing voice of the company in all modes of communication. Over the festival weekend, I was responsible for managing our team of photographers, videographers, social media assistants and press to ensure that all aspects of the festival are covered, and that the materials to market the festival in the following year are in place. Since the 20th July 2023 (day 1 of the festival) to the end of August, Standon Calling reached 6.1 million people across Instagram and Facebook, almost 9 times more than the equivalent period in 2022 (720k reach). In my 13 months at the festival, Standon Calling’s online presence has grew considerably, with Instagram followers up by 42%, TikTok followers 66%, unique website users are up 48% and sessions by 36%.I directed the cleaning of the Standon Calling mailing list to allow for greater insight and more accurate marketing to our previous attendees and email sign ups. This resulted in finding an additional 13,000 marketable contacts (GDPR compliant) from previous years of the festival.

Liverpool, England, United Kingdom

I held the position of Marketing Manager at Liverpool Sound City for 4 years, where I was an integral member of the team that sold-out each edition of the festival from 2019 - 2022. As with my current position at Standon Calling, I was responsible for the promotion of all Sound City B2C and B2B events and community initiatives. My responsibilities included the day-to-day operation of all social media channels and email marketing, content creation, coordinating external marketing teams (PR, photographers, videographers, graphic designers), leading on ticketing, and implementing all paid media spend (Meta, Google, Twitter & TikTok ads). I played an essential role in the expansion of Sound City as a business. I developed and took to market The David Bowie World Fan Convention, which sold out in its inaugural year (June 2022), and successfully launched the second edition of the Convention, taking place in New York City in June 2023. I upscaled the philanthropic arm of the business, having been responsible for instigating a multitude of youth-focussed education initiatives, including Sound City’s “Launch Training”, the “Artist Development and Training Programme”, “Rip It Up” and “Satellite Music Hubs”. I left Sound City to take on a bigger challenge, with the festival being named the UK’s Best Metropolitan Festival at the 2022 UK Festival Awards.

Liverpool, England, United Kingdom

From March 2020 I directed the creation of Sound City’s live-streaming platform Guesthouse - the company's response to the global pandemic. I product managed the platform from conceptualisation to release, remotely leading a global team of developers and third-party service providers situated across multiple time zones, language barriers and seniority levels. Over the following 18 months: Guesthouse attracted an audience over 50,000 people across 75 countries; monthly membership increased to 4000; over £150,000 in revenue was generated through subscription revenue, donations, merchandise and ticketing; and Guesthouse was nominated for Live Music Innovation at the 2021 Music Week Awards. This challenge is a testament to my resilience and ability to adapt to new, high-pressure circumstances.

Liverpool, England, United Kingdom

I held the position of Digital Manager for Modern Sky UK, Sound City’s sister record label and management company. It was my responsibility to devise and oversee the implementation of organic and paid social media strategies to drive ticket and album sales, and worked directly with all Tier 1 artists on the day-to-day management of their social media channels (including Jamie Webster, The Lathums, The Coral, Lottery Winners, Crawlers, Brooke Combe and more). I worked with the artists' and their management to strategise the growth of their audiences through innovative content ideas on platforms such as TikTok, Instagram, YouTube, Twitter, Facebook and Discord. I also liaised with each Modern Sky Management artists’ respective booking agents and record labels to ensure crucial touring and campaign information is communicated across social media and mailing lists in the artist’s tone of voice.I was the digital marketing lead on six Top 10 UK album campaigns, including: The Coral - “Coral Island” & “The Coral” (#2 & #6); Jamie Webster - “Moments” & “We Get By” (#3 & #6); Michael Head - “Dear Scott” (#6); The Slow Readers Club - “The Joy of the Return” (#9). These achievements were unmatched by any other northern independent label.

Liverpool, England, United Kingdom