Social Media Associate Manager
CurrentI lead the community management and organic content strategy for Canadian Tire Retail in addition to policy development and management of our local social media and online reputation strategy for our 500+ retail locations. As the subject matter expert, I support our Associate Dealers with training and best practices, along with moderation of their channels. I work cross functionally with multiple stakeholders, incliding our marketing, PR and customer service teams, ensuring our brand is protected online.