Sean Barnacoat Email & Phone Number

Boston, MA, US

Boston, Massachusetts, United States

• Lead CBS Boston’s Creative Services department and manage multi-platform marketing strategy for Boston's most-watched television station, WBZ-TV, and Boston's only 24/7, free live-streaming news service, CBS News Boston.

Boston, MA

• Managed day-to-day promotions and marketing strategy across all platforms.
• Developed and executed brand image campaigns.
• Wrote and produced image, proof-of-performance, and targeted special report promotions to build brand and grow and retain audiences.
• Planned and directed promo shoots with on-camera talent and interview subjects.
• Collaborated with community partners to market tentpole events and enhance community outreach.
• Managed media planning; worked with buying agency to produce and traffic digital, radio, and outdoor ads.

Boston, MA

• Managed daily on-air promotions strategy for all newscasts.
• Wrote and produced compelling, brand-compliant special report and topical promos to retain audiences and drive ratings growth.
• Collaborated with producers, reporters, and anchors to frame complex stories conversationally.
• Contributed to daily editorial meetings, enterprising and pitching differentiated content.
• Managed multiple projects on deadline, ensuring accuracy and consistency across all platforms.ACHIEVEMENTS:
• Devised new brand position and led production of creative for "WBZ This Morning" —showcasing the team’s local roots and strengthening its connection to "CBS This Morning" —resulting in significant ratings growth.

• Wrote, produced, and edited on-air promos for 5p and 11p newscasts; created daily topicals, cold opens, targeted special reports, and proof-of-performance promos.
• Conceptualized and created marketing messaging for signature events including the Boston Marathon, the Boston Pops Fourth of July Spectacular, and First Night Boston.ACHIEVEMENTS:
• Helped drive ratings growth, moving from fourth to first in late news, increasing average audience retention from 70% to more than 100%, and consistently winning total viewers and key demos.
• Produced remotely at Super Bowl XLII, creating promotional content for television and Internet platforms.

Boston, MA

Assisted producers, directors, and on-air talent on the weekday morning "Today in New England" broadcast.

Winchester, MA

Managed a variety of marketing projects for a national consulting engineering firm. Responsibilities included market research, data analysis and reporting, web design, online content management, and public relations.

Master’S Degree, Public Administration, 3.857

B.S., Marketing

Activities and Societies: Peer Tutor, Bentley College Writing Center; Treasurer, Bentley College Circle KGraduated Magna Cum Laude Minor.