Sean Heffernan

Sean Heffernan Email and Phone Number

Web Analytics Manager @ National Association of REALTORS®
Glenview, IL, US
Sean Heffernan's Location
Glenview, Illinois, United States, United States
Sean Heffernan's Contact Details

Sean Heffernan work email

Sean Heffernan personal email

About Sean Heffernan

Marketing Leader with a track record of driving record-breaking online performance for brands, most recently growing Illinois Lottery digital sales from $70 million to $285 million in 2 years. With a passion for fostering creative, analytical teams that deliver results, Sean is seeking to leverage 15 years of experience to help businesses exceed their goals.Highly experienced in building digital marketing programs ground up, both for B2C and B2B brands . Seasoned team leader that inspires and excites teams to rally around a shared mission to surpass business goals. Areas of expertise include, eCommerce, Digital Marketing, CRM strategy, Conversion Rate optimization, Performance Marketing, Customer Lifecycle Journeys, Customer Retention strategy, Product Roadmap Development , Advanced Analytics, SEO, content marketing/management, Paid/Organic Social Media, UX.Highly disciplined professional who builds cross-functional relationships and collaborates throughout organization to drive business forward. Instinctual ability to identify growth opportunities for brands and execute initiatives to take advantage of those opportunities. Driver of Digital Marketing programs that acquire new customers and retain existing customers. Long-term growth hacker adept at building full-funnel marketing strategies across various industries including, eCommerce, retail, business professional services, entertainment, SaaS, local services, facilities services, consumer services, online gaming, sports and more. Specialties and Skills:-Leading high-performance teams and personal development-Building Digital Marketing Programs for both B2C and B2B brands that drive revenue-Conversion Rate Optimization, Search Engine Optimization -Email Marketing, automated customer onboarding/retention lifecycle journeys -Content Management, CMS systems such as WordPress, Adobe Experience Manager (AEM), Drupal, etc. -Agency Management-Digital Advertising, Paid Social, Performance Marketing -Technical Website Audits-Google Analytics, Adobe Analytics, Adobe Target, Adobe Campaign, SEMRush, Google ADWords, Webmaster Tools

Sean Heffernan's Current Company Details
National Association of REALTORS®

National Association Of Realtors®

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Web Analytics Manager
Glenview, IL, US
Website:
starcomww.com
Company phone:
212-468-3789
Company email:
smgcareers@smvgroup.com
Sean Heffernan Work Experience Details
  • National Association Of Realtors®
    Web Analytics Manager
    National Association Of Realtors®
    Glenview, Il, Us
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  • Starcom
    Director, Web Analytics - Analytics + Technology
    Starcom Jan 2023 - Present
    Chicago, Il, Us
    Built the foundation of multinational grocery brand ALDI's U.S. Website and App reporting, including standardizing of 15+ report templates (Adobe Analytics & Google Analytics 4), creation of automated alerts signaling major KPI changes and automating the distribution of reports to key stakeholders within the client business & Starcom.Provided ongoing in-depth analysis to explain "The Why" behind changes in ALDI's web performance on a weekly/monthly/quarterly basis to Executive Leadership and internal Publicis digital media agency collaborators (Starcom, Digitas, Publicis Media, etc.).Identified actionable eCommerce trends on high-interest topics which informed ALDI's Digital Marketing Strategy for Website Content, Conversion Rate Optimization and CRM, contributing to Aldi’s record-breaking eCommerce performance and launch of new Website & App.Educated ALDI team members on Web Analytics best practices with focus on leveraging Adobe Analytics alongside the full suite of Adobe Marketing Cloud products (Adobe Campaign, Adobe Target, Adobe Experience Manager) as well as Google Analytics 4 & Looker Studio.Analyzed Marketing/Media Channel performance in terms of Revenue, Visit Quality, Customer Acquistion, Landing Page Journeys, Conversion Rate/ Add-To-Cart Behavior etc., sharing findings with ALDI business as well Media/SEO teams on Aldi account.
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  • Camelot Illinois
    Director Of Digital Performance
    Camelot Illinois Nov 2021 - Aug 2022
    Chicago, Illinois, Us
    Led team focused on maximizing digital revenue on the Illinois Lottery website and App; increasing eCommerce sales of lottery games from $170 million to $285 million in last fiscal year.Oversaw the management of the website and app content utilizing Content Management System Adobe Experience Manager to make content updates and provide optimal experience for visitors to the Illinois Lottery website and App.Managed hundreds of A/B, Multi-Variant Testing Campaigns on Website & App via personalization tool Adobe Target to create optimal digital experiences, increasing purchase conversion rates, revenue-per-visitor and new customer registration metrics.Presented weekly eCommerce reporting summaries to Camelot Illinois Executive Team, Illinois Lottery elected officials and company-wide stakeholders.Managed Digital Analysts responsible for defining customer segmentation, testing data science models, and performing analysis of digital marketing activities (CRM/CRO).Provided input into Digital Product Roadmap to introduce enhancements that maximize performance, including testing features via Adobe Target to see if enhancements warrant development.
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  • Camelot Illinois
    Senior Digital Performance Manager
    Camelot Illinois Nov 2020 - Nov 2021
    Chicago, Illinois, Us
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  • Camelot Illinois
    Digital Performance Manager
    Camelot Illinois Oct 2020 - Nov 2020
    Chicago, Illinois, Us
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  • Camelot Illinois
    Digital Content Manager
    Camelot Illinois Nov 2018 - Oct 2020
    Chicago, Illinois, Us
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  • Rentokil Steritech North America
    Digital Content Manager
    Rentokil Steritech North America Feb 2017 - Nov 2018
    Reading, Pa, Us
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  • Rentokil Steritech North America
    Content Development/Social Media Specialist At Rentokil North America
    Rentokil Steritech North America Mar 2013 - Nov 2018
    Reading, Pa, Us
    In my role, I am responsible for driving online performance for Rentokil North America's brand websites: jcherlich.com, westernexterminator.com, rentokil-steritech.com, ambius.com, etc. I also managed the Social Media Marketing strategies for Rentokil in North America, focusing on growing Engagement across a range of Social Media Networks, including Facebook, Pinterest, Twitter, LinkedIn, Google+, etc. I have gained strong experience in the below Online Marketing channels:-Search Engine Optimization (SEO)-Website Management-Blogging-Social Media Strategy and Management-Online Customer Review Generation & Reputation Management-Website Content Creation -Email Marketing -Local Directory Management I am proficient in the use of the below Online Marketing Tools and Programs: -Google Analytics-Google Adwords Keyword Tool-SEMRush-MailChimp-Moz Open Site Explorer-HootSuite-Tailwind-SalesForce-WordPress-Various Content Management Systems
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  • Ambius
    Social Media Specialist
    Ambius Mar 2012 - Mar 2013
    Reading, Pa , Us
    Ambius is the world's premier creator of ambiance for businesses. We are resolutely committed to enriching interiors and inspiring their inhabitants. From sprawling shopping malls to 5-star hotels to corporate headquarters, Ambius specializes in designing, installing, and maintaining office plants, living green walls, holiday and Christmas decorations, fresh flower displays, office wall art, ambient scenting, and more.In my position, I look after Ambius' activity on multiple social networks and serve as editor of the company's blog - Greener on the Inside.
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  • Vivid Seats
    Web Copywriter
    Vivid Seats Jan 2010 - Mar 2012
    Chicago, Il, Us
    Wrote appealing copy in the form of articles, blog posts, newsletters, and event descriptions. Constructed and edited content for style, grammar, and overall quality.Composed daily postings for social media platforms (i.e. Twitter, Google+, and Facebook) to thousands of followers in order to optimize company sales and awarenessManaged projects across several teams and functions to produce content in a succinct and timely manner, while still performing necessary daily tasksIllustrated the company's desired voice into all copy in an engaging manner for various internal and external audiencesMastered and maintained Photoshop and HTML to enhance website appearance Analyzed user statistics and employed findings to benefit social media postings and web traffic
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  • Gsw Worldwide
    New Business Proposal Writer
    Gsw Worldwide May 2009 - Jan 2010
    Columbus, Oh, Us
    Responded to RFPs/RFIs from prospective clients, wrote copy for business presentationsWorked with GSW employees from various departments to produce concise contentResearched and composed profiles of prospective Health and Wellness clientsCommunicated content and proposals to diverse clients, both internally and externallyOnline Content Development
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  • Soccer365
    Writer
    Soccer365 Apr 2009 - Jan 2010
    For the popular soccer website Soccer365.com I have written feature stories, player profiles, interviews, and editorials. Soccer365.com is known for breaking news and in depth coverage of "The Beautiful Game".
  • Bteambombers.Com
    Founder/Writer/Editor
    Bteambombers.Com Jun 2008 - Jan 2010
    Founded Chicago biased sports blog BTeamBombers.com with two friends from high school whom I meet playing Freshmen B-team football. Blog covers Chicago teams, national sports stories, and even some soccer coverage by yours truly. BTeamBombers readership continues to grow and has been quoted on ESPN's Sportscenter.
  • Kinex Medical Company
    Benefits Associate
    Kinex Medical Company Jun 2007 - Jun 2008
    Worked as a liaison between insurance companies and patients Communicated through several vehicles to patients, insurers, and claim adjustersManaged corporate policies and developed customer best practices

Sean Heffernan Skills

Blogging Social Media Social Networking Facebook Newsletters Editing Email Marketing Editorial Online Marketing Writing B2b Public Relations Copy Editing Content Marketing Linkedin Strategy

Sean Heffernan Education Details

  • Marquette University
    Marquette University
    English (Writing Intensive)
  • John Cabot University
    John Cabot University
    Philosophy
  • Loyola Academy
    Loyola Academy

Frequently Asked Questions about Sean Heffernan

What company does Sean Heffernan work for?

Sean Heffernan works for National Association Of Realtors®

What is Sean Heffernan's role at the current company?

Sean Heffernan's current role is Web Analytics Manager.

What is Sean Heffernan's email address?

Sean Heffernan's email address is se****@****ail.com

What is Sean Heffernan's direct phone number?

Sean Heffernan's direct phone number is +184725*****

What schools did Sean Heffernan attend?

Sean Heffernan attended Marquette University, John Cabot University, Loyola Academy.

What are some of Sean Heffernan's interests?

Sean Heffernan has interest in Social Media, Writing, Music, More.

What skills is Sean Heffernan known for?

Sean Heffernan has skills like Blogging, Social Media, Social Networking, Facebook, Newsletters, Editing, Email Marketing, Editorial, Online Marketing, Writing, B2b, Public Relations.

Who are Sean Heffernan's colleagues?

Sean Heffernan's colleagues are Elenita Montero, David Scott, Odunayo Shobakin, Tony Healy, Lucas Rodríguez González, Michelle Hirschhäuser, Levi Vandiver.

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