I work with startups and small teams to take their brand and content strategies from zero to "I love your content!"

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- First marketing hire. Built a mailing list of 50,000 subscribers and was the #2 referral source for product signups in a PLG motion.- Established the “Ecosystem-Led Growth” category, resulting in a yearly conference, USA Today best-selling book by CEO Bob Moore, 150+ blog posts, and customers from Google, Snowflake, Procore, and many more.- Led launch of all new brands, including a full-scale rebrand across product and marketing.- Codified industry best practices and new terms such as “Ecosystem Qualified Leads” and wrote the first ever “Partner Playbook” downloaded 5,000+ times.- Oversaw team of designers, writers, event managers, and video animators — establishing all workflows, KPIs, career ladders for the department.

Hosted quarterly dinner series with speakers, journalists, authors, and academics such as Taylor Lorenz, Dan Runcie, and Matthew Stoller

Those "Clark from InVision" emails? That was us.

Funny name, but real results (via our blogs, books, online courses, and events).

Led all facets of 99U: Its yearly sold-out conference, daily online publication, and quarterly magazine.

Launched editorial strategy consultancy with six-figure revenue. Provided ongoing support, technical troubleshooting and editorial strategy for clients. Worked with museums, non-profits, vendors and businesses to launch editorial products using online content best practices. Communicate and manage multiple clients using email, Basecamp, IM and other tools/ Led weekly strategy meetings with client stakeholders. Cooperated with client teams to develop editorial projects from inception to launch and beyond. Developed custom WordPress functionality and platforms for non-profits and businesses.

Co-founded local tech news site with six-figure revenue. Built monthly audience of over 60,000 visitors. Founded and co-organized Philly Tech Week, a week-long celebration of technology in Philadelphia with over 80 events and 30 sponsors. Wrote hundreds of posts on venture capital, startups and other members of technology community

I covered the media industry for eMediavitals.com.