Sean Boutchard Email & Phone Number

Richmond, Virginia, United States

Portland, Oregon, United States

Strategy LeadClients: Cutwater, Nike, Level, Chime, Dell- Launched Nike's first shoe designed for babies' first steps (Swoosh 1)- Led & Won two New Business pitches (Chime & Level)- Led Brand pivot for Chime and created a new tagline TM - Led Brand Research and Positioning for Level (Focus Groups, Quant MaxDiff Study, Media Sizing)- Launched Equity Campaign for Anheuser-Busch's Cutwater

Seattle, Washington, United States

Strategy Lead on T-Mobile, AWS, Amazon Devices, and new business- Led Strategy for T-Mobile Holiday Redesign- Launched AWS employer brand campaign- Summer Campaign for Amazon Blink- Lead T-Mobile in-store AR celebration for LNY and store redesign

Chicago, Illinois, United States

Strategy Lead on Aldi, managing campaign, divisional, and weekly workstreams.

Greater Seattle Area

Clients: Microsoft Business, Microsoft Game Stack, Intercontinental Hotel Group (IHG), Seattle Hockey, Amazon (Alexa/Books), T-MobileStrategy LeadDuring the biggest snowstorm to hit Seattle, we pitched Jerry Bruckheimer on a branding and launch campaign for the professional Hockey team in Seattle. During my tenure, we won 4 out of 5 new business pitches.A strategy lead on IHG, and T-Mobile.Led strategy for launch of T-Mobile Un-carrier Move directed at Small Town Rural customers. Led strategy for creative positioning for IHG Loyalty program - “Well Stayed.”Relaunched Intercontinental Luxury Social Channels. Led strategy for Amazon Book Club brand design. Conducted a qualitative study of Gen Z Gamers for Microsoft Xbox. Led Strategy for Microsoft GDC.

Greater Los Angeles Area

Clients: AT&T / DIRECTV, AT&T THANKS, Microsoft Surface (MLD), Playstation, Mitsubishi, Aston Martin, Acura, Honda, Linksys, Belkin, Southern California Edison (SCE), Sharpie, Nestle, Amazon, Gates Foundation.- Launched AT&T Thanks, building a loyalty program from the ground up. - Global Redesign of the Playstation Store on Console; Conducted user and stakeholder interviews in three countries. Presented findings to C-Suite in Japan, UK/EU, and US. - Won Aston Martin Global Redesign and Brand Stories- Created a premium global brand experience for Aston Martin. Consolidated 85 regional sites into a global site. Rebuilt the global site from the ground up - balanced brand story with product details - along with bespoke versions for regional markets.- Launched Microsoft Surface global website.

Richmond, Virginia, United States

Clients: SensibleBaby (smart wearables), Barnes & Noble, Feedmore.org, Hass Avocado Board, Va Farmer’s Market Association, Hilliard House, General Foam Plastics Corp

225 N Michigan Avenue Chicago, Il 60601

2014 was the summer of barbecue and new business. My trends analysis of the BBQ category played a critical role in winning a new account for the agency. I was also able to conduct an intense fast food brand experience project that was most likely bad for my health. That summer we won 2 of the 3 pitches I sprinted on. Unfortunately we lost the big one, but failures often teach more than wins.

Grantoo - The role stretched from protesting against student loan debt at the Hofstra 2012 presidential debate to filming a music video on election night in front of the White House to strutting down Miami Beach as a 6’6” Penguin. And helped conduct a rebrand effort to give them an icon that represented their core mission. https://techcrunch.com/2012/10/10/grantoo-nabs-1-7m-steals-ea-canada-cto-to-help-students-pay-their-tuition-bills-with-social-games/

I supported Lockheed Martin’s Business Development of Undersea Systems division. I developed creative for pitches to domestic and international governments to sell undersea technology and threat detection systems. Beyond that I can’t say much...

Master Of Science - Ms In Business, Brand Strategy

The VCU Brandcenter Master's program, part of VCU's School of Business, has been recognized by Creativity Magazine, the 4A's, Ad Age.

Bachelor Of Arts (B.A.), Avt: Art & Animation

Minor. Business / Minor. Events Management

Film

Professional Graphics Studio 1 & 2

A two year program, where students learn professional skills in graphic design, web design and are introduced to 3D modeling.