- Manage product assortment and brand strategy of six café locations in Los Angeles County- Lead buying strategy of beverage ingredients from Peet’s Coffee and bakery items from local vendors- Review and analyze sales reports to strategize supply investments, menu rotations, and new menu developments- Manage data entry for product categories, updating daily to optimize sales and frequency of vendor shipments- Coordinate with Peet’s Coffee HQ team quarterly to coordinate launches and review sales results- Lead development of menu offerings per store location based on local/national market trends, consumer demographics, seasonality, and sales performance- Plan on-site/digital marketing campaigns and report sales results to Peet’s Coffee HQ and Zipphaus CEO- Conduct food and beverage market research to guide pricing strategy and track industry trends- Review vendor samples with CEO and logistics personnel for potential product developments- Created Zipphaus branding guidelines to suit healthcare industry and allow for expansion to additional markets- Collaborate with CEO and graphic design, logistics, and operations teams to execute launches and seasonal menu rotations

- Design, layout, and copy edit proposals using InDesign and Illustrator for engineering pursuits with water utilities in the Northeast for digital and physical copy submissions- Review client RFQs/RFPs to ensure proposal compliance and grading criteria are met, working closely with senior staff to strategize key messages and information architecture of each proposal- Establish schedule and meetings with subject experts to gather technical information that will be turned into compelling written and visual proposal content- Oversee communications and marketing materials from all subconsultants proposed for a given pursuit- Collaborate with graphic design team to create compelling visuals for use in the proposal package

- Collaborated with local restaurants in the San Francisco Bay Area to renovate interior/exterior dining spaces with new layouts and FF&E (furniture, fixtures, and equipment)- Consulted businesses regarding brand direction, marketing, and advertising in preparation for events and grand openings- Designed and copywrote graphic assets and digital platforms for businesses including marketing materials, menus, websites, brand guidelines, and social media content calendars- Managed all orders, vendor relationships, and contractors to ensure projects accurately follow design, budget, and timeline

- Manage communications and documentation with vendors for development projects including the drafting of RFIs, RFQs, RFPs, reviewing bids/proposals, and interviewing prospective subcontractors- Edit and proofread all proposals, client presentations, agreements, and real estate packages using InDesign- Establish branding, marketing, and creative direction for business development and renovation projects, overseeing copywriting and marketing for all project phases (schematic design, design development, construction documentation)- Conduct ongoing market research for 250,000+ square feet of commercial real estate in Los Angeles, New York City, Las Vegas, and Orange County, following regional trends and any changes to local regulation- Audit and redesign client platforms including social media and websites to optimize search and follow new branding direction

- Executed content marketing strategies for LA-based nonprofit organization across various social channels, resulting in boosted engagement and a 10% increase in Instagram following- Created promotional content for social platforms to increase awareness and viewership of Lead With Love Telethon fundraiser which raised over $700K in donations

- Designed media kits for various Fortune 500 clients, nonprofit organizations, and local government offices- Pitched news stories and events to local news stations in Los Angeles County (TV, print, & radio) and clipped media for media coverage reports- Created and tracked paid social posts for client social media pages to grow awareness and engagement in local markets

- Created university-scale marketing campaigns for the Vans shoe company to promote the brand's value of self-expression through student-led activations on- and off-campus- Leveraged organic social media marketing to conduct market research on student trends and engaged target student audiences through Vans-sponsored events- Organized and executed a student-led photoshoot event with Haute Magazine at the Popsicle LA Studio as part of the Vans "Spirit of DIY" campaign

- Performed administrative tasks for the USC Gould Law Library Business Coordinator- Tracked interlibrary loans and office inventory daily- Acted as an informational resource for students and faculty visiting the USC Law Library