Sean Amore

Sean Amore Email and Phone Number

Collaborating to Showcase Empowered's Vision, Offerings, and Impact @ Empowered
Sean Amore's Location
Wichita, Kansas, United States, United States
Sean Amore's Contact Details
About Sean Amore

Senior-level professional that combines strategic planning, simple, effective communication, analysis, and ongoing improvement to help organizations grow, succeed, and better-handle unexpected challenges.A career-long "generalist", my professional skills are "deep" and "wide" which allows me to better-leverage traditional and emerging communication tools and strategies to better impact. I build and executive strategic plans, set and effectively spend budgets, manage and develop colleagues, advocate for good communication within an organization’s business goals, and provide counsel and execution daily. I effectively work with a variety of internal and external audiences to build coalitions. I establish relationships and grow partnerships. I integrate communications, marketing, public relations, content creation, advertising, advocacy, community building, sales, and more.Professional experience includes 22 years of communication, strategic planning, content planning, building and executing media and communication calendars, speech writing and presentation development, agenda development, positioning and messaging, editorial and scientific writing, traditional and social media relations, internal communications, corporate communications, analysis and reporting, message / voice / brand development, target audience identification, development, and engagement, qualitative and quantitative research, relationship management, integrated marketing, email platform management, online community management, eCommerce, digital distribution, SEM, SEO, content creation and marketing, website development, promotions, advertising, copy-writing, production art, graphic design, production art, vendor management, organizational alignment, re-branding, event planning, and more.

Sean Amore's Current Company Details
Empowered

Empowered

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Collaborating to Showcase Empowered's Vision, Offerings, and Impact
Sean Amore Work Experience Details
  • Empowered
    Director, Brand Strategy And Communications
    Empowered Aug 2023 - Present
    Wichita, Kansas Metropolitan Area
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  • Empowered
    Director Of Strategic Communications
    Empowered May 2022 - Aug 2023
    Wichita, Kansas Metropolitan Area
    Leading communications content creation and leverage for a non-profit organization committed to emboldening change-making teachers who need resources and support to provide real-world relevant learning experiences to students. Specific responsibilities include:CONTENT CREATION AND MANAGEMENT -- Develop, maintain, and ensure analytic success for all web (marketing and magazine sites), email (teacher, financial partner, etc. audiences), and marketing (brochures, flyers, posters, etc.) presence.- Lead creation and execution of QR Codes, Vanity URLs, UTMs, and other integration/analytics efforts.- Maintain and enforce brand standards/guidelines.- Organize and oversee digital asset manager (DAM) tool and available resources.INTERNAL COMMUNICATIONS - - Organize, lead, and ensure participation in all "regular" organization-wide calls/meetings.- Create content for and manage interactions on organization LinkedIn page.- Foster staff engagement to our vision, mission, product, efforts, successes, and impact.- Measure organization "culture" to better attract, retain, and develop staff and org. capabilities.- Oversee all employee events (team building, holiday celebrations, etc.).- Integrate with the larger Stand Together community's internal/employee communications efforts.SPECIAL EVENTS AND PROJECTS - - Execute on-site presence at third-party events including educator recruitment and product showcases.- Maintain event materials including "booth" content, strategy, and staffing, etc.- Coordinate all staff presence at internal and external events including presentation development, etc.- Represent organization at select educator events.
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  • Empowered
    Marketing Communications Manager
    Empowered Jan 2022 - May 2022
    Wichita, Kansas Metropolitan Area
    Manage all marketing and communications for Empowered, a non-profit group within Stand Together's K-12 education initiative. Empowered offers a collection of tools, support, and resources to help change-making teachers have greater success in their classrooms, careers, and communities while helping better-prepare their students for life ahead. Responsibilities include:- Collaborating to ensure consistent, efficient, organizational communication with priority (teachers, donors, colleagues) and secondary (general public) audiences.- Providing strategic counsel on communications strategy and prioritization of projects and efforts.- Improving integration and alignment of our efforts and the (larger) Stand Together community.- Showcasing our organization's offerings, Success Stories, and opportunities for greater engagement.- Supporting organization leadership and surrogates in all communication efforts and opportunities.
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  • Youth Entrepreneurs
    Manager, Donor Communication
    Youth Entrepreneurs Apr 2021 - Jan 2022
    Wichita, Kansas Metropolitan Area
    Lead donor communications for Empowered (formerly Youth Entrepreneurs), a non-profit initiative within the Stand Together community's K-12 education initiative. Empowered is a community of teachers, embracing a growth mindset, committed to their craft, their students, and their communities. Empowered teachers transform classrooms into real-world experiences through an innovative methodology called Experiential Self-Discovery™. Responsibilities include:- Integration of organization donor efforts to Stand Together initiatives and opportunities- Better showcasing our organization, efforts, and value to current and potential donors- Establishing more strategic communication with donors based on profile and preference- Collecting, preparing, and sharing "Success Stories" from teachers and students nationally- Collaborating with internal, Stand Together, and agency teams to maximize opportunities- Supporting leadership and other surrogates with messaging and engagement tools
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  • Youth Entrepreneurs
    Manager, Donor Communications
    Youth Entrepreneurs Jan 2021 - Mar 2021
    Wichita, Kansas Metropolitan Area
    Lead donor communications for Youth Entrepreneurs, a non-profit initiative within the Stand Together community's education initiative, helping teachers inspire the individual potential of students by taking students past test-ready to real world-ready.Responsibilities include:- Integration of organization donor efforts to Stand Together initiatives and opportunities- Better showcasing our organization, efforts, and value to current and potential donors- Establishing more strategic communication with donors based on profile and preference- Collecting, preparing, and sharing "Success Stories" from teachers and students nationally- Collaborating with internal, Stand Together, and agency teams to maximize opportunities- Supporting leadership and other surrogates with messaging and engagement tools
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  • Greater Wichita Ymca
    Associate Vice President, Marketing And Communications
    Greater Wichita Ymca Feb 2019 - Sep 2020
    Wichita, Kansas Metropolitan Area
    Lead all marketing and communications for $47MM organization with 1,250+ employees, 10 branches, 2 sport centers, 1 camp, and dozens of off-site centers. We offer 5 memberships, dozens of sports and programs for kids, adults, and families, full-day and respite child care, summer camp, education and community programs.- Lead all internal and external organization communications- Own website, social media, email, and physical/collateral pieces, third-party presence and content,- Expand high brand recognition (99%+ in-market) to include mission-based programs and pursuits. - Retain/grow 180,000+ members (60,000+ units) in Southcentral Kansas service area. - Improve relationships with local television, radio, and print outlets to garner more, positive coverage.- Establish relationships with emerging media and local/regional "influencers" within target audiences.- Showcase programs (sports, camp, child care, personal fitness, etc.) to develop participation rates.- Set promotional calendar and objectives, spend media budgets, and analyze impact for improvement.- Manage marketing team and coordinate overlapping, inter-departmental initiatives (website, etc.).- Strategically set and manage $850,000+/year departmental budget including working media spend.- Establishing new methods for establishing and improving value of spend and return on investment.- Advance use of email, site, and social media to better automate and integrate messages.- Follow strict YMCA of the USA brand standards while localizing the brand for our audiences.- Communicate newest location - Steve Clark YMCA - including partnerships and celebrations.- Direct voice and engagement with members and community throughout COVID-19 impacts.- Oversee website migration to new, better platform while also migrating eCRM and app platforms.- Train Branch Directors and staff on social media platforms and effective leverage of digital tools.
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  • Choice Hotels International
    Woodspring Brands Marketing, Planning, And Social Media
    Choice Hotels International Feb 2018 - Feb 2019
    Wichita, Kansas Metropolitan Area
    - Maintain full, accurate content for 250+ WoodSpring Suites and Value Place extended stay hotels.- Oversee WoodSpring Brands social media presence for both consumer and industry communications- Work with Franchise Development and Real Estate teams to help develop new hotel sites in larger markets- Create and optimize descriptions, images, attributes, ownership, and operator roles across 19 platforms.- Oversee relationships with various vendors, channels, etc. on behalf of WoodSpring Brands hotels. - Develop/execute WoodSpring Brands content strategy, email, and social media calendar- Lead integration efforts, following acquisition of brand, into Choice Hotels content/platform strategies- Direct consumer email program including bi-weekly distributions with brand news and special offers- Manage consumer promotions to drive greater email subscription and improve LOS and ARV for bookings- Manage, create, and improve all WoodSpring.com content including ongoing optimization efforts- Represent WoodSpring "legacy" team on cross-business teams/task forces focused on brand integration- Lead all pre-opening marketing/sales activities for new hotels including orientation for new staffers
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  • Woodspring Hotels
    Director, Brand Marketing (Strategy, Planning, And Social Media)
    Woodspring Hotels Jul 2013 - Jan 2018
    Wichita, Kansas Metropolitan Area
    - Establish and maintain content for 250 extended stay hotels internally and on third-party portals- Optimize presence and clarify differentiation points to grow revenue, satisfaction, and repeat stays- Lead "pre-opening" 100+ hotels including coordinating cross-function tasks tied to openings- Build content calendar, write strategic plan, and execute/coordinate marketing efforts for brand- Help manage +/-$4MM marketing and sales budget including $2.2MM+ in "working" media budget- Manage relationships, on behalf of brand/marketing, with 40+ owners, 20+ operators, and partners- Oversaw “rebrand” of 180 Value Place hotels (to WoodSpring Suites) to increase presence and revenue- Coordinated all internal and external communications on behalf of brand, owners, and operators- Spoke on behalf of the brand on all social media presence and in industry media publications - Support senior brand leadership - including change over of CEOs/C-Suite - with acclimation to brand- Inform colleagues on trends, happenings, statistics, etc. within our industry and segment- Manage subordinate employees and lead colleagues (peers and higher-ups) daily- Helped growl marketing/sales brand contribution from $12MM (6%) in 2013 to $75MM (35%) in 2017- Out-performed individual and departmental goals/objectives each year - often by double digits
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  • Led Ventures Llc
    Vice President Marketing And Sales
    Led Ventures Llc Sep 2011 - Feb 2013
    Wichita, Kansas Metropolitan Area
    - Established the "look" and "voice" of three organizations focused on changing the development strategy for independent digital billboards including ownership (OcuPix inventory), serving as the conduit for and forum for independent billboard companies who seek a strategic alliance to compete for national media dollars (The LED Alliance) and providing consulting and business support to owners wanting to get more out of their billboard inventory (LED Ventures). - Managed marketing department budget including travel, vendors, agency support, and professional group membership, etc. - Servied as the point person for all communications including investor, partners, vendors, industry leaders, competitors, media outlets, and the broader community - Developed relationships with over 90 different independent billboard owners, dozens of industry leaders, and the five major digital billboard hardware providers- Analyzed the business costs and long-term return on investment/opportunity of 73 different companies available for acquisition or joint billboard development- Showcased our organization's vision for/approach to digital billboard growth to dozens of media planners/buyers and trade journalists- Worked directly with sales teams in seven geographies to enhance the marketing and sales materials used to sell inventory- Participated in several national, regional, and local RFPs on behalf of The LED Alliance members- Represented our organization at trade/industry shows and events
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  • Associated Integrated Marketing
    Business Development Strategist
    Associated Integrated Marketing Jun 2010 - Sep 2011
    Wichita, Kansas Metropolitan Area
    - Lead business acquisition efforts for strategic, integrated agency that offers clients greater connections to their targeted audiences. Focused on regional and national clients and projects- Provided strategy and consulting services to potential and existing clients to allow them to understand how to better use marketing and strategic communications tools and tactics to reach larger business goals- Responsible for significant growth of agency business (new client and organic growth of existing clients) and communicating efforts to colleagues and other stakeholders - Represented the agency in various settings and capacities including industry events, speaking opportunities and professional networking. Was also the point person for the agency for the Kansas Chamber of Commerce, the Wichita Metro Chamber of Commerce and the 4As- Helped establish and served on the agency Leadership Team charged with building culture, better positioning the agency for client and employee attraction and retention- Provided advertising/marketing industry insight to the larger community including how to integrate "traditional" (print, radio, television, direct mail) and "emerging" (mobile, digital, social) tactics in to both B2B and B2C efforts and campaigns
  • Associated Integrated Marketing
    Communities Strategist
    Associated Integrated Marketing Jun 2009 - Jun 2010
    Wichita, Kansas Metropolitan Area
    - Charged with developing clients strategies, using various tactical vehicles and marketing communications tools to better engage with targeted audiences to build true "communities" that supported brands and branding efforts- Responsible for budgeting and tactical oversight on how to best leverage tool to reach stated client goals and objectives- Was the point person for execution of several campaigns and tactics- Established myself as a strategic-based professional mixing traditional advertising, marketing and public relations with an appropriate presence of "social" and digital media- Blended the traditional "public relations" and "account service" departments of the agency as appropriate
  • Associated Integrated Marketing
    Public Relations Manager
    Associated Integrated Marketing Nov 2007 - Jun 2009
    Wichita, Kansas Metropolitan Area
    - Provided traditional and social media relations support to a variety of agency clients (many of whom had never before used social or digital tools in public relations or marketing efforts) and helped to develop and extend the public relations function within the agency- Grew public relations business for existing client base by nearly 500% and attracted new business to the agency through public relations tools and tactics
  • Ibm
    Global Media Relations (It Optimization)
    Ibm Mar 2006 - Nov 2007
    Armonk, New York, United States
    - Handpicked to serve in cross-business unit (Software, Hardware, Consulting/Services) that supported IT Optimization (increasing energy and resource efficiency through smarter data centers)- Developed message points and company announcements (including serving as a co-lead on the "Project Big Green" announcement in April 2007)- Member of several global task forces including the Broadcast Communications Task Force, IBM Energy and Climate Campaign, IBM Corporate Citizenship Initiatives (World Community Grid, Transition2, etc.) and the Social Media Development Group- Worked with over 80 local and 400 global colleagues to seek opportunities to include IT Optimization content in otherwise brand-focused outreach to trade and general media- Communicated complicated and often-confidential subjects to non-technical audiences, trained subject matter experts, solicited and placed hundreds of media stories (including the Associated Press, New York Times, Financial Times, BusinessWeek, Fox Business Network, Fortune and The Chronicle of Higher Education and measured success and impact- Provided executive support in articulating strategy and competitive insight
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  • Strauss Media Strategies
    Account Executive Coordinator, Senior Account Executive, Account Executive, Intern
    Strauss Media Strategies Jan 1998 - Mar 2006
    Washington Dc-Baltimore Area
    - Transitioned from intern to agency leader for the nation's premier communications firm specializing in radio- Managed a team of seven account executives in Washington, DC and New York to ensure strategic value to clients and ensured proper service of approximately 25 active client projects at a time- Served clients including nationally leading non-profit groups, Fortune 500 corporations, federal government agencies, regional, statewide and national political campaigns and national associations
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Sean Amore Skills

Integrated Marketing Marketing Communications Social Media Marketing Advertising Public Relations Social Media Brand Development Media Relations Strategy Marketing Strategy Strategic Communications Strategic Planning Digital Strategy Management Digital Media Business Development Public Speaking Corporate Communications New Business Development Digital Marketing Account Management Competitive Analysis Project Planning Business Strategy Lead Generation Media Planning Market Research Outdoor Advertising Team Leadership Presenter Media Buying Market Planning Sales Management Marketing Management Media Research Planning Direct Sales New Media Professional Mentoring Strategic Sales Social Networking Strategies Budget Management Event Marketing Advertising Sales Professional Networking Digital Media Sales Relationship Development Brand Extension Strategy Development Campaign Management

Sean Amore Education Details

Frequently Asked Questions about Sean Amore

What company does Sean Amore work for?

Sean Amore works for Empowered

What is Sean Amore's role at the current company?

Sean Amore's current role is Collaborating to Showcase Empowered's Vision, Offerings, and Impact.

What is Sean Amore's email address?

Sean Amore's email address is sa****@****ted.com

What is Sean Amore's direct phone number?

Sean Amore's direct phone number is +131663*****

What schools did Sean Amore attend?

Sean Amore attended The George Washington University, Quinnipiac University.

What are some of Sean Amore's interests?

Sean Amore has interest in Board Gamer, Reading, Jaunting, Archer, Doer, Vulgarian, Children, Hummuser, Volunteering, Education.

What skills is Sean Amore known for?

Sean Amore has skills like Integrated Marketing, Marketing Communications, Social Media Marketing, Advertising, Public Relations, Social Media, Brand Development, Media Relations, Strategy, Marketing Strategy, Strategic Communications, Strategic Planning.

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