Sean Angus Email & Phone Number

Manhattan Beach, Ca, Us

The LaunchPad Agency is a PR & Digital Marketing firm committed to helping build credibility, growing brand awareness, and delivering impactful results for its clients. We are not your traditional, old school public relations firm. We create and implement fully integrated strategic campaigns through a wide range of marketing communications services including public relations, brand marketing, social media engagement and crowdfunding. Our specialized team of senior level PR and marketing professionals will disrupt tradition and leverage new models we’ve developed over 15+ years each in the marketing communications industry. Our team works in sync with our clients’ internal marketing teams to deliver a roadmap to success that is designed for execution right out of the gate. Launch your campaign, product or company with our unmatched approach to marketing, and let us execute your business goals with a deliberate emphasis on results powered by proven communications practices.

San Francisco, California, Us

• Responsibilities currently include new business development, strategy, launch planning, budgets, project and client management, marketing, crowdfunding campaigns, messaging and copy writing, media relations and overall project leader.• Successfully developed, executed and managed integrated launch campaigns for innovative companies such as Radionomy, TopThat, Appsbar, About Fun, Securifi, CityMaps2Go, Kama Games, i-Free Innovations, NetQin Mobile, Zlango, MinoMonsters, Apsalar, BigDeal.com, Soovox and SHAPE Services.• Results for clients have included articles and reviews in top tier media outlets such as Mashable, TechCrunch, New York Times, GigaOm, VentureBeat, AllThingsD, CNET, AP, MacWorld, USA Today, Forbes, Business Week and more.• Member of Sparkpr’s Consultant Network, Sparknet. Sparkpr was founded in 1999 and has grown to become one of the largest independent PR firms in the world. Headquartered in San Francisco, with offices in New York, LA, London, and Cape Town, Spark has over 60 full and part-time PR pros, covering all industry disciplines and geographies, making our tech team one of largest worldwide. At Spark we are laser focused on all aspects of technology across multiple industries, and have successfully launched many of today’s game-changing brands.

El Segundo, Ca, Us

JumpStarter PR is a marketing communications firm specializing in startup and crowdfunding PR. We are specialists at launching companies in the tech, mobile, social, and consumer sectors.

Torrance, Ca, Us

Marketing Consultant - worked with clients' such as Penguin United, Triple Trouble, Nova Gaming, Tarver Games, Voi Lorem, iPriorityMail, and MobiValet:• Assisted clients with developing social media strategies, mobile marketing campaigns, new product launch plans, website design, digital content and creating marketing collateral which involved product messaging, copywriting, developing sell sheets, and crafting sales presentations.• Created and managed clients’ social networking sites (Facebook, Twitter, and Myspace) which included content updates, blogging, friend invites, joining groups, running contests, and growing social networks.• Researched and wrote a strategic 3 month launch plan for a new iPhone game developer that included an integrated marketing campaign designed to engage target consumers and create maximum buzz.• Developed a social media marketing plan that utilized an effective blend of network marketing activities combined with a viral marketing campaign designed to create and quickly expand brand awareness.• Executed media outreach campaigns that successfully targeted key industry press, influencers and bloggers. Secured articles and reviews for clients’ in many of the target top media outlets.• Successfully managed client’s tradeshow programs such as E for All Expo 2008, CTIA 2009 and CES 2010. Responsibilities included booth design and set-up, pre-show marketing activities, business development, media scheduling/interviews, and post-show follow-up.

Contract assignment:• Responsible for managing all aspects of marketing, social media, PR, graphic design, promotional programs, website development and eCommerce.• Successfully managed both tradeshows at CeBIT and Games Convention in 2008 while staying in budget, meeting show objectives and delivering new overseas business opportunities.• Implemented a social media marketing campaign through Facebook and Myspace and developed a friend’s network of over 3000 through a targeted outreach program geared towards gamers.• Developed and executed a yearly promotional marketing calendar with programs custom designed for each customer that doubled sell-thru during the run of the promotional programs.• Launched new line of audio products which included developing a new website, packaging, sales collateral/presentation, social media marketing plan, and custom branded Myspace page.

3 month contract assignment:• Developed a strategic social media marketing plan that utilized an effective blend of social network marketing activities combined with a targeted viral marketing campaign designed to create and quickly expand brand awareness.• Successfully managed the client’s E for All Expo 2008 tradeshow program. Responsible for booth design and set-up, pre-show marketing activities, public relations, media scheduling/interviews, and post-show follow-up.• Assisted with creating sales collateral for the US market, which involved writing copy and developing new product bulletins and sales presentations.

1 year contract assignment:•Managed all facets of marketing and product launches for US division of a German gaming accessory manufacturer. Responsibilities included developing and executing new product launch plans, designing packaging and sales collateral, copywriting, analyzing P&L financials, supervising PR, performing competitive research, and analyzing market trends.•Sales and business development functions, included new product rollouts, managing key accounts, developing customer relationship, preparing sales presentations, defining sales strategies, negotiating contract proposals, writing sales reports, and providing forecasts.•Directed and managed redesigned of company website, multimedia development, eCommerce program, and marketing communication activities. •Developed pioneering internet viral marketing program which was scheduled to launch in November 2007. •Coordinated logistics, warehousing, and distribution to ensure 100% product availability and on-time delivery to customers.

•Managed all aspects of marketing and product development for new product lines, which included designing and developing products, packaging, copy writing, sales presentations, and marketing materials.•Successfully developed and launched new gaming product line on time and under budget by 21%.•Designed new gaming nylon back pack (The GamePak), which won the 2003 CES Innovation Award.•Developed and directed all company marketing communication activities, which included advertising, sales promotions, collateral material, and public relations, while developing a consistent overall brand message.•Responsibilities included defining marketing strategies, developing product roadmaps, executing product launch plans, researching market trends, preparing budgets and analyzing P&L financials.•Managed e-commerce program, including website design, development, and on-line marketing strategies.

•Managed Marketing, Creative Services and e-Commerce departments. Responsibilities included overseeing the creation of all packaging, marketing materials, website development and promotional programs.•Managed all marketing communication activities, which included developing brand messages, defining advertising objectives, implementing sales promotions and working with PR agencies.•Successfully launched several new products, including Bluetooth product line, which won a 2005 CES Innovation Award.•Worked with sales to develop and execute marketing programs to meet the needs of customers, including custom promotions, POP materials, signage and sales incentives.•Implemented new department operating procedures, which increased efficiency and improved project timelines by 30%.•Successfully developed and managed CES and CTIA 2005 tradeshow programs, delivering on time and under budget by 20%.

El Segundo, Ca, Us

•Developed and executed marketing product strategies, which increased sales of new cable product lines by 80%.•Successfully managed the computer cable product line to meet sales goals of $108 million.•Responsibilities included competitive market research, identifying new product concepts, developing product roadmaps, preparing financial analysis, and managing vendor partnerships.•Developed and executed 15 new product launches which were delivered on schedule and under budget.•Assisted in the development of e-commerce web site, which included coordinating with Product Management, Sales, Creative Services, and Web Development.•Coordinated Belkin sales training program, which included the development of a customer training website, CD-ROM training module and marketing collateral.

•Assisted in developing packaging, promotional concepts and recommending marketing strategies for Michael Jordan Cologne promotional programs.•Coordinated a $48 million fragrance launch with 4 different product lines and 42 SKUs, all on time and under budget.•Prepared budgets, managed project timetables and analyzed forecast vs. sell-thru for promotional programs.•Responsibilities included managing vendors, documenting and approving engineering blueprints, setting QC standards, ensuring product availability, and preparing P&L financial analysis.•Launch responsibilities included project management, product/package development and purchasing.

Cincinnati, Ohio, Us

•Successfully developed, managed and delivered sales collateral, on schedule and within budget for fall and spring programs.•Achieved on-time delivery of all components for national fragrance launch of HUGO for Woman/Men and Ocean Dream.•Initiated several cost reduction projects for P&G, which delivered $400,000 in savings for 1996/97.•Developed and executed purchasing strategies, analyzed supplier bids and awarded business for secondary components including corrugate boxes, cartons, packaging, collateral and sampling vehicles.