Oversee daily sales and marketing operations within the Sales Department, including Internet Sales, Finance and Insurance, BDC, and Sales Managers. Develop and nurture partnerships with industry leaders and relevant stakeholders to amplify brand reach. Maintain compliance with industry regulations and best practices while adhering to company standards and customer satisfaction. Conduct market research and competitive analysis to identify emerging trends and opportunities for growth. Manage and train department staff while driving revenue.

Create and execute brand strategies to enhance customer acquisition for the five US locations via sales processes, digital marketing and traditional marketing channels. Supervise a department for engagement and performance of sales management staff, marketing campaigns, and vendors to improve return on investment across all channels. Conduct high-level negotiations for contracts and monitor company expenditures. Produce performance forecasts and revenue reports for multiple departments. Develop process protocols for the internet department using third-party vendors and CRM to expedite lead response times and improve closing ratios. Cultivate and sustain relationships with financial institutions for captive banks. Organize and attend promotional events, trade shows, and special occasions.-Accomplished the successful branding of the company's SoCal locations on social media platforms, resulting in a remarkable 1400% increase in engagement and 279% increase in followers.-Attained a 60% reduction in cost per acquisition through sales training processes and the optimization of paid search and social strategy. -Established a highly effective regional ambassador program that significantly increased customer retention and revenue.-Specialized in media buying and conversion tracking for US market stores, resulting in increased sales and revenue.-Exhibited expert knowledge of contemporary digital and social media platforms, with a history of enhancing content reach and driving consumer engagement.-Provided cross-functional team leadership and problem-solving skills to offer overall support for the store.

Employed marketing strategies to improve brand management and customer acquisition through various channels. Directed cross-functional teams with excellent communication, organization, and project management abilities, leading to improved team efficiency and successful project completion. Managed the entire store's marketing/advertising budget and vendor performance, resulting in increased vendor engagement and cost savings.-Spearheaded the creation of reports for performance forecasting and revenue generation from sales, internet, and finance departments, resulting in improved revenue generation and more accurate performance tracking.-Designed and executed digital marketing strategies for the internet department, resulting in higher closing ratios and faster lead response times.-Responsible for brand strategy and customer acquisition via digital marketing platforms. Also specializing in media buys and conversion tracking-Leading cross-functional teams (strong project management, organization, and communication skills)- Responsible for marketing/advertising budget and vendor performance for the entire store and digital marketing strategy for the Internet department.- Responsible for hiring, training, and maintaining OEM level certification for the sales department.- Designed process procedures for the Internet department using our CRM and third party vendors for faster lead response times and higher closing ratios.- Responsible for building and maintaining relationships with Financial Institutions for our current captive banks.- Responsible for planning and attending special events, trade shows, and promotions -Providing overall support for the store for any department with strategy

-Responsible for daily operations of the Sales Department including the Internet Sales Department, Finance and Insurance, and all Sales Managers.- Responsible for marketing/advertising budget and vendor performance for the entire store and digital marketing strategy for the Internet department.-Responsible for generating reports for performance forecasting, and year-to-date revenue generation from sales, Internet, and Finance department.- Responsible for hiring, training, and maintaining OEM level certification for the sales department.- Designed process procedures for the Internet department using our CRM and third party vendors for faster lead response times and higher closing ratios.- Responsible for building and maintaining relationships with Financial Institutions for our current captive banks.- Responsible for planning and attending special events, trade shows, and promotions -Providing overall support for the store for any department with problem solving.

- OEM CertifIed Digital Marketing Partner of FCA for Search, Social, Display, Email, SEO, and Google Analytics.-Responsible for directing marketing initiatives, customer acquisition, and brand strategy for the Automotive Western Region.- Work with Operations to ensure onboarding for new clients is initiated - Monitoring Services delivery through communication with Account Managers & Developers our Task Management and CRM system- Monitor performance of services rendered for clients by reviewing reports and analytics for the services being utilized by clients.- Working with our Content Creation and Development teams on product development and integration for implementation- Participate in website audits to troubleshoot and identify strategic opportunities for optimization.- Communicate with high profile clients in our portfolio, assisting in complex negotiations, present additional services, and review outcomes internally.- Manage Vendor relationships and develop operating procedures when onboarding our partnership.- Work with senior leadership in each department to ensure proper training and implementation of process and procedures.- Oversee budget analysis and revenue generation for all departments.- Forecast possible issues and work with operations to capitalize on opportunities or mitigate losses for the company.

- Responsible for directing Sales, Operations, and Strategy for the Automotive and Retail / E commerce Divisions of the company.- Work with Operations to ensure onboarding for new clients is initiated - Monitoring Services delivery through communication with Account Managers & Developers our Task Management and CRM system- Monitor performance of services rendered for clients by reviewing reports, dashboards, analytics, and other applicable platforms utilized for service.- Working with our Content Creation and Development teams on product development and integration for implementation- Participate in website audits to troubleshoot and identify strategic opportunities for optimization.- Communicate with high profile clients in our portfolio, assisting in complex negotiations, present additional services, and review outcomes internally. - Ensure all Sales Staff including maintain Google certifications in all sales and service related to our business.- Manage Vendor relationships and develop operating procedures when onboarding our partnership.- Talent acquisition, training, and mentoring of all new hires.- Work with senior leadership in each department to ensure proper training and implementation of process and procedures.- Oversee budget analysis and revenue generation for all departments.- Forecast possible issues and work with operations to capitalize on opportunities or mitigate losses for the company.

- Responsible for directing Sales, Operations, and Strategy for the Automotive and Retail / E commerce Divisions of the company.- Work with Operations to ensure onboarding for new clients is initiated - Monitoring Services delivery through communication with Account Managers & Developers our Task Management and CRM system- Monitor performance of services rendered for clients by reviewing reports, dashboards, analytics, and other applicable platforms utilized for service.- Working with our Content Creation and Development teams on product development and integration for implementation- Participate in website audits to troubleshoot and identify strategic opportunities for optimization.- Communicate with high profile clients in our portfolio, assisting in complex negotiations, present additional services, and review outcomes internally. - Ensure all Sales Staff including maintain Google certifications in all sales and service related to our business.- Manage Vendor relationships and develop operating procedures when onboarding our partnership.- Talent acquisition, training, and mentoring of all new hires.- Work with senior leadership in each department to ensure proper training and implementation of process and procedures.- Oversee budget analysis and revenue generation for all departments.- Forecast possible issues and work with operations to capitalize on opportunities or mitigate losses for the company.

Leading the Adtaxi's platform product development and expansion initiatives in California's majors DMA's for the launch of this innovative custom program under the umbrella of the Digital First Media. Setting up Sales and operations and strategy in conjunction with the the SoCal News Group properties. Our full service Digital Agency approach offers partners the opportunity to transform the vision of their company. Digital First Media is the 2nd largest publisher-owned digital + print media company in the US. Ad Taxi has expertise and proprietary technology in Programmatic/RTB Display, Owned and Operated Ad Network, SEM/SEO, Direct Email Marketing, Social Media Strategy, Ecommerce, Premium Content Creation, and access to 96% of all online audience. "Real Time"​ campaign optimization and reallocation for spend of digital budgets to maximize ROI. -Expertise in Consulting to CEO's, Marketing VP's, Analytics, Agencies, and CFO's for implementation of robust digital media strategy with an emphasis on lowering cost per acquisition and transparent ROI metrics.-Working in conjunction with Executive Team, AE's, and Strategic Accounts to increase revenue for current clients in transitioning to our digital platform and new business acquisition.-Responsible for Strategic Consulting and Sales Operations of our Interactive platform across our business landscape. Accountable for all revenue, fulfillment, and optimization on current and new campaigns.-Vendor Relations and Management, Implementing Operating Procedures and Best Practices for current staff involved in positioning the platform for potential partners and clients.-Overall support for all of Ad Taxi and Digital First Media's company initiatives.

Provided executive consulting for implementing digital media strategies to CEOs, Marketing VPs, Agencies, and CFOs. Collaborated with Advertising VPs, national, and key accounts to enhance revenue for new and current clients shifting to the digital platform. Led and directed sales operations of the Ad Taxi platform in the Inland Division and oversaw revenue, fulfillment, and optimization of current and new campaigns. Conducted staff training sessions and established SOPs and best practices for existing staff engaged in positioning the platform for potential clients. Offered general assistance to all properties across Southern California and corporate national offices.-Effectively transformed the platform from scratch with zero revenue to generating $1.8M+ in the first full fiscal year.-Employed data-driven insights and customer feedback to refine messaging and value propositions for targeted B2B audiences.-Spearheaded end-to-end digital marketing strategies for leading brands, including Mattel Toys, Forever 21, and Ashley Furniture, resulting in increased brand visibility, engagement, and sales.

•Launched digital marketing platform and strategy for national and local markets•Exceeded new revenue goal in Q4 by 138% with an overall 300% increase in total revenue•Kept churn rate down to 17% from 58% •Responsible for the performance and development of the Sales Managers and Account Executives • Prepared action plans by individuals as well as by team for effective search of sales leads and prospects•Worked closely with Marketing, Public Relations, Operations to initiate and coordinate development of action plans to penetrate new markets• Assisted in the development and implementation of marketing plans as needed • Conducted one-on-one review with all department personnel to build more effective communications, to understand training and development needs, and to provide insight for the improvement of Account Executive’s sales and activity performance.• Provided timely feedback to President and COO regarding performance of products, vendors, and overall department performance.• Provided timely, accurate, competitive pricing on all completed prospect applications submitted for pricing and approval, while striving to maintain maximum profit margin. • Maintained accurate records of all pricings, sales, and activity reports submitted by Sales Managers, Account Executives, and Sales Operations. • Assists Sales Managers and Account Executives in preparation of proposals and presentations based on analytics and current market data.• Controlled expenses to meet budget guidelines for the department• Adhered to all company policies, procedures and business ethics codes to ensure that they are communicated and implemented within the departments.• Recruited, tested, and hired Sales Managers and Account Executives based on criteria agreed upon by President, COO, National VP

• Specialized in creating new and unique offers for merchants in Social Media Marketing based on current market trends.• Managed operations for Los Angeles Market, created processes and procedures to implement within the sales infrasturcture. • Ranked top perfomer amongst 60 Deal Marketing Consultants on a national ranking scale.• Created and established relationships with over 30 new businesses monthly for our Social Media Platform Publishers. (Facebook, Google Offers, Yahoo, FOX, Priceline, etc.)• Obtained new clients by cold calling and walking in to local business owners to create awareness for Social Media Marketing in our start up locations.• Social Media Marketing Campaigns I created for these businesses generated thousands in new gross monthly revenue for consecutive months.• Specialized in launching National Test Markets over the United States to create new merchant services in these areas. (Texas, Washington, Florida to name a few)• Closely worked with merchants, Managing Editors, and Publishers to monitor and track performance levels. • Managed daily reporting of revenue generation throughout the lifetime of a current campaign.

• Managed and mentored Account Executives in multiple major markets for California.• Trained and implemented strategic placement of new marketing tools and procedures. Also created live training and demonstration for Account Executive• Specialized in developing and enhancing long-term client relationships and building demand for businesses seeking to expand sales to major accounts.• Consulted and planned marketing strategies for businesses using SEO & SEM campaigns based on market data, budget needs, and current market trends. (Industry specific analasis)• Google Ad word Certified , Yahoo Local Search Ambassador certification, Yahoo Behavioral Targeting Banner Certified• Ranked 3rd out of 385 marketing consultants and 4 centers in the Western Regional District for bringing in new business revenue.• Won the CEO of Business award and trip for being in the top 10% on a national level of creating new business growth, new revenue, and over 30% customer retention in all participating product lines. • Maintain a market of $200,000 of current advertisers per campaign (Average 8 campaigns per year).• Reach benchmark date percentages during each campaign, renew, up sold, or cancel current advertiser while keeping cancel rate under 30% for the campaign as well as yearly.• Achieved monthly new business goal by over 45%. • Secure new customers through cold calling, business analysis of local business landscape, and demonstration of products and support benefits.Sell the full suite of products offered to reach 100% participation. Which includes, print and display, Internet Yellow Pages, Search Engine Marketing, direct mail, text message marketing, Yahoo behavioral marketing, as well as websites design and development.

• Sales Operations, performance analysis, and sales training methods for retail sales and internet department.• Recruited, hired, and supervised teams of Sales Manager and certified sales consultants.• Designed procedures to implement the use of Sales Force Program with sales and internet consultants.• Generated reports for sales performance, forecasting, and year-to-date revenue generation from sales and internet departments.• Responsible for building and maintaining relationships with Financial Institutions for lending on a nationwide basis.• Responsible for planning and attending special events, trade shows, and promotions for branding and new product launches.• In charge of Internet Marketing budget and lead generation for online consumer growth.• Managed and monitored third party lead provider sources and created reporting for the results created during a campaign

· Recruited, hired, and supervised a team of sales managers, sales professionals and internet managers.· Coached over 50 fellow employees with order provisioning by researching, analyzing and troubleshooting problems.· Developed and maintained relationships with business owners, Financial Institutions, and city purchasing accounts.· Responsible for new customers to expand sales revenue and customer satisfaction.· Managed workflow for my assigned team resulting in an increase in productivity by 40%· Developed increase of sales from $150,000 to over $550,000 in monthly gross revenue.· Budget analysis and created advertising forecast

• Managed store operations for multiple dealer franchises under the Clippinger umbrella • Manages department budgets, advertising, sales training, compliance, and staffing of franchises • Forecasting & Market Analytics• Key Account Management• New and Preowned Inventory• Loan funding and lender relations • Business & Channel Development• Complex Negotiations & Sales CyclesMaintained relationships with multiple vendor partners