Enjoying quality time with my daughter (with some advisory / consulting work) before I start looking for something new.

*Position was impacted by company wide layoff*Responsible for the end-to-end management of Citrine’s marketing function.◾️ Developed comprehensive marketing strategies to target executive audiences across multiple key industry verticals in materials and chemical products. Implemented data-driven decisions, utilizing analytics and KPIs to measure campaign performance and adjust strategies accordingly.◾️ Managed a 6-figure marketing budget, optimizing spend across channels and other initiatives to achieve maximum ROI and cost-efficiency.◾️ Coordinated with sales, customer success, and other key stakeholders to align marketing efforts with commercial goals, fostering collaboration and improving lead-to-customer conversion rates. ◾️ Led a cross-functional team of contract marketers, designers, and web developers to execute multi-channel campaigns, including digital, social media, email, and events.Achievements◾️ 200% YoY growth in marketing qualified lead (MQL) generation◾️ 200% YoY growth in sales opportunity generation◾️ 75% reduction in cost per lead (CPL) ◾️ 13% increase in MQL to Opportunity conversion rate

As the founding marketing hire, responsible for the development and management of Wherefour’s marketing function.◾️ Developed comprehensive GTM and ICP strategies to effectively target prospects and generate sales opportunities.◾️ Managed a 5-figure monthly spend across contractors, advertising, and events.

◾️ Provide advisory and project services for various SMEs and SaaS startups across Canada and the Bay Area, including Zymewire before official employment.◾️ Worked with one of Canada's largest distributors and retailers in the commercial vehicle aftermarket industry

Zymewire is a Toronto - based SaaS company, who's first product is a digital sales research assistant designed to support business development and marketing teams across the globe at more than 270 pharma/biotech service providers (CROs, CMOs, Packaging and Logistics, etc..)

Zymewire is a Toronto - based SaaS company, who's first product is a digital sales research assistant designed to support business development and marketing teams across the globe at more than 270 pharma/biotech service providers (CROs, CMOs, Packaging and Logistics, etc..)Responsibilities include:◾️ Develop and execute Zymewire’s marketing vision and strategy across: Product Marketing, Demand Generation, Content & Corporate Communications, Partnerships, Current and New Market Research and Development, and Recruitment◾️ Guide the development and maintenance of company brand, working with Customer Success, Product, and Technical teams to deliver consistency◾️ Manage multi-channel advertising and promotional operations and budgeting◾️ Leverage customer acquisition KPI's and metrics to power strategic decision making◾️ Manage a distributed team of contractors, freelancers, and vendors◾️ Administrate company Salesforce CRM and marketing software stack

Tealbook is a supplier intelligence and sourcing software, used by enterprise procurement teams across life science, government, retail, and other sectors.◾️ Responsible for full customer lifecycle (marketing, sales, and customer success) in life science service provider market segment◾️ Recruited and oversaw a team of analyst interns and cross functional support associates◾️ Assisted CEO & COO with SaaS startup operational development◾️ Manage company software resources (CRM, marketing, help desk, etc...)