Develop and integrate long- and medium-term strategies for clients’ social and interactive ecosystems. Designed prototype of social-augmented reality mobile app.✯ Supported initiative to diversify the business and enter marketing and UX spaces✯ Cultivate and deliver high standards for user experience design, building business capabilities, championing a user-driven development process, and galvanizing and leading teams✯ Design new and redesign old website concepts that strengthen audience’s emotional connection to messaging for a wide range of clients✯ Initiated and closely managed the development of digital branding materials used across the company’s marketing function✯ Project Highlight: Vertical Life (2017): Developed mobile UX for start-up offering augmented reality (AR) services

Creative entrepreneur consulting for technology companies—including start-ups—to build innovative business frameworks and exciting technical architectures to empower explosive growth. Recent engagements include:✯ Early Stage Start-Up, 2019 to Present: Key product consultant on initial business plan and commercialization for tech company with ultimate goal of supporting major brands✯ Seattle Networking Guide, 2017 to 2018: Led product design; provided UX reviews; managed iterative releases for multiple websites (including Seattle Gift Card Fund); repositioned value statements and pricing to align with customer needs✯ Schedulicity, 2017: Guided online scheduling platform for new businesses by designing, implementing, and measuring a lightweight and customer onboarding process, improving both internal operations and customer experience

Led our divisions through multiple complex key initiatives to successful delivery. Protected and celebrated teams advancement of goals and delighted customers by delivering a single common interface.✯ Orchestrated the entire UX lifecycle and implemented an all-new on-demand marketing system; saved $400K per year, offered agency-controlled content for the first time, and enabled timely and customized messaging✯ Trained 100+ employees on Scrum methodology; led both two-hour and two-day intensive sessions to prepare and kick off one of the first global Scrum teams✯ Supported both business and client by creating high-resolution marketing collateral used for client concepts and execution✯ Communicated project goals for interactive design, user flows, vocabularies, wireframes, CSS, and markup ✯ Owned complete customer experience flow and style guides for all customer-facing systems, tools, and touchpointsKey Contributions:✯ Created the company’s first-ever (and highest-rated with 4.5 stars) native mobile quoting app✯ Created a data model and architecture for a 2,400-question app that reduced development cost by over 30%, saving more than half a million dollars✯ More than doubled the success rate of website search function ✯ Designed, programmed, and implemented media-rich video and multimedia training portal that centralized 1,400+ videos and marketing materials; during peak months, more than 40K videos were watched per month✯ Developed multiple performance dashboards to manage initial product requirements, track design progress, and guide product releases✯ Built kiosk application to support agents based in Target stores✯ Slashed required app questions from 108 to 48 to offer better experience for more users while capturing the same information✯ Connected five international teams and cultivated strong inter-team collaboration✯ Coached international Scrum teams to achieve five early releases, saving six months of development costs