Sean develops compelling, multi-channel stories that spotlight the innovative work of Princeton faculty with the goal of unlocking the University’s educational experiences for more people.

Sean directs integrated communications at Rutgers University Foundation and Alumni Association, developing messaging and content across all outputs. Through principled and quality-focused strategic communications and content marketing, he has grown affinity for the Rutgers brand in various audience segments and generated top-of-funnel awareness and philanthropic interest in university initiatives.• Drives a content strategy that combines a simplified donor journey with cause-based storytelling, building brand relevance while promoting key university priorities and boosting Rutgers University Foundation’s web-based fundraising by $1.1 million in a single year.• Directs a project management system that tracks content deliverables, timelines, quality assurance, and performance metrics to ensure quality, consistency, and on-time delivery of strategic content.• Spearheads the foundation’s digital-first strategy that serves up content where the audience wants to see it, at the time they need it, and in a way they expect it. By focusing on compelling/sharable stories independent of their delivery vehicles he increased web traffic by more than 240 percent in two years and helped the foundation and alumni association connect with a broader demographic.• Orchestrates an award-winning creative team consisting of in-house and freelance photographers, producers, videographers, writers, and editors that seamlessly work cross-functionally with foundation and university partners—always staying on deadline and within budget.• Executes focused content marketing campaigns that have helped raise $10 million for student financial aid in a single year.

Indelible Media is a boutique marketing agency with a roster of clients across the medical and healthcare industries. Indelible created the Real Woman lifestyle brand for the Capital Health hospital network. Sean headed up the firm’s integrated marketing efforts, identifying the digital, print, mobile, video, and social platforms most appropriate for the stories clients wanted to tell, and helping them forge deeper bonds with their audiences.• Led in-house and freelance creative teams that consistently met deadlines and budgets and delivered award-winning projects.• Drove ideation and strategic proposal writing to generate new leads and identify where content could help meet client challenges.• Produced videos, podcasts, and long-form features that positioned our clients as the go-to source for health and wellness content in the area.• Concepted, developed, and executed websites through entire lifecycle.• Enhanced audience engagement and site traffic through social and SEO strategies that positioned our clients' content in all the right places.

Sean was brought in to reimagine and revitalize Lodging, a B2B brand published on behalf of the American Hotel & Lodging Association. Under his leadership, Lodging received Excel Awards for general excellence, best redesign, and long-form storytelling from Association Media & Publishing.• Created concept, vision, and voice for the newly imagined magazine, website, suite of email newsletters, social campaigns, and conference series.• Wrote long-form articles, blog posts, ad copy, case studies, and brochures.• Provided project oversight and established a style guide and structure to ensure all content delivered on the promise of the brand.• Managed the workflow for a team of editors, writers, designers, and web producers. Maintained deadlines and served as copy chief.• Cultivated relationships with industry influencers to expand thought leadership to cover key business issues faced by the brand’s audience.

Sean oversaw editorial production, budgets, and quality assurance necessary to elevate the brand in a competitive market. During his tenure, Runner’s World was a National Magazine Award finalist for General Excellence.• Put in place new editorial guidelines, graphic elements, and a style guide during the brand’s redesign which resulted in a 35 percent increase in readership over a three-year period.• Managed editorial calendar and workloads for a team of on-site editors, staff writers, designers, photo editors, and a vast stable of freelancers.• Worked closely with print and digital team to ensure that magazine, newsletters, website and digital materials met the brand standard in terms of accuracy, readability, usefulness, and coherence.• Helped plan and manage digital brand extensions, working with editorial, design, IT, and outside consultants to bring new products to life.