Responsible for generating sales & prospecting new ‘big’ name retail clients and brands for e-commerce & online marketing solution offerings. Currently creating new business development opportunities through business networking and event participation, producing marketing collateral & sales presentations, and managing current accounts to ensure client satisfaction. Liaising with internal operations and delivery teams with client requirements and business logic in order to maximize ROI for the clients’ new media investments through services. Managing entire business development team in terms of performance and tracking targets in assigned markets.Selected Accomplishments Signed multi-year multi-million dollar service contracts with at least five online retail giants and one online e-marketplace in US and Europe since joining the company  Increased revenue from current clients by up to 85% through effective account management and through building relationships with client counterparts in other international segments. Effectively aligned company’s services offerings to market segments through research and strategic planning & created new marketing collateral which have been well received by current and prospective clients. Successfully motivated and trained business development team resulting in growth of total new business revenue by 100% year on year

Created new business opportunities for this globally aligned advertising agency which included signing contracts with global brands foraying into the South Asian market segment. Created marketing collateral, creative presentations and presented agency credentials to new prospective clients including formulating strategy & new ideas for pitch presentations. Initiated target consumer research programs, analyzed competitive & trend information & successfully utilized the same in co-creating five year client business plans for new emerging markets & customer segments. Selected Accomplishments Produced $ 3 M USD worth of new business accounts and brands in retainer contracts in a span of little over a year during tenure at the company  Successfully brought on board internationally aligned client Johnson & Johnson’s skincare line in India and launched global brands Neutrogena® & Clean &Clear® in the South Asian market. Designed unique consumer insight tool based on emerging signs & trends, DDBSignbank™ in conjunction with DDB worldwide. Liaised with internal creative departments to create innovative concepts & propositions and preserve clients’ global brand guidelines Instrumental in increasing overall revenue of agency from current clients by 43% through effective account management

Responsible for this global retail brand’s sales and marketing activities for Business Services Group Division catering to large clients (B2B) and Retail division for store customers (B2C). Launched successful sales promotion & marketing campaigns i.e. Back to School, Back to Business & Holiday seasons to increase awareness of Office Depot as a primary destination for office & school supplies. Managed project timelines to align campaigns, media calendars & launch schedules & planned tactical activities to maximize return on investments (ROI) on sales budget. Selected Accomplishments Designed unique ‘click & mortar’ sales promotion and marketing strategy for Back-to-School campaign which helped capture market share of from retail competitors  Created & implemented best-in-class loyalty customer programs such as ‘Office Depot Gift Card’ program & responsible for overall sales strategy plan for the program which resulted in increased sales Instrumental in the research, negotiation and signing of Office Depot as an official sponsor of NASCAR™ which impacted revenue increase over the span of two years 2004-05. Compiled and analyzed primary and secondary market research, competitive information, marketplace trends and their impact on current & future business opportunities and devised sales plan and strategy according to findings. Participated in creating corporate re-branding strategy and served as a liaison with agency Interbrand™ to define corporate positioning, marketing support strategy, upcoming product & segment plans.

Interacted with clients & prospective in a sales engineering role in order to relay company service offerings and address product related technical issues & aptly respond to client RFPs and RFQs. Pursued client interests & collected post-delivery feedback in order to ensure continued customer relations. Managed all aspects of marketing communications for flagship product line including collateral development, technical marketing documentation, presentations & online communications.Selected Accomplishments Partially responsible for producing annual revenue of $ 10 M USD and increasing sales by 18% attributed to better understanding of service offerings through creative marketing material & sales presentations Represented company at international telecom industry events and directly interfaced with prospective clients. Responsible for all marketing activities associated with exhibiting, speaking & attending conferences.