• Developing annual marketing strategy and executing tactics: Developing product, clinical and marketing communication strategies for driving dV adoption in Korea market. • Building a product launching process and conducting new product launches: Sureform45, Extended Use Program, Synchroseal, Customer portal and telepresence • Launching QTI program through co-working with Corporate hospital marketing team: executing sales training at Korea Sales Meeting in 2020, launching QTI in SFDC• Improving planning and strategy building process: developing SP strategy, annual marketing strategy in Y2020 & Y2021, new procedure development strategy building (Mastectomy and Cholecystectomy). • Improving KOL inventory, and developing new proctoring list and process• Initiating webinars to increase productivity and surgeon development (GYN, Thy & CR)• Building communication platform and executing branding activities: developing new digital touch points (ISK new website, brand search at Naver, key word search), and conducting a brand campaign at Naver Happybean platform

• Developing annual marketing plans and budget management: Developing marketing strategies for diverse Visioncare brands based on different needs of target consumer groups (Price positioning, Communication & advertisement campaign planning and execution)• Localizing global branding and marketing strategies: Conducting focus group interviews and holding feedback sessions with distributors prior to new product launches. Analyzing customer insights and adapting into local strategies for effective localization• Conducting various ATL activities for product marketing and communications: Waterlens nationwide AD campaign (TVC, Out-of-home ad, Digital ads on key portals and Youtube), Air Optix radio AD campaign, Optifree viral marketing activities, Managing and executing around KRW 6 Billion of A&P• Planning and executing BTL activities to engage with distribution channels and end-users: Planning and managing Waterlens Multifocal launching roadshows in 4 major cities (Seoul, Daejeon, Daegu, Busan), Beauty Lens (Freshlook) exclusive launches and sampling events• Planning and implementing yearly/monthly/special season promotion strategies for different distribution channels and products in cooperation with Sales• Developing, proliferating, and executing training on sales communication materials in order to enhance field activities• Planning and executing Joint Venture Business projects and collaboration projects with key business partners and distribution channels (OliveYoung, Starvision, Davich, etc.)

 Sr. New Business Development Manager in Healthcare Department (2017 ~ 2018) • Managing and developing new business strategies to find and drive new growth engines for Philips Korea• Localizing global business cases and adapting to Korea to fit local market landscape and feasibilities, while leading national launching of relevant products and solutions from Health Systems to generate new revenue sources• Leading Digitalization project and integrated marketing/branding strategy for Philips Korea: Building a comprehensive digital communication strategy and actual business generation projects for B2B and B2C parts of the organization through digitalization campaigns. Leading collaboration/MOUs with various stakeholders including the Korean government and related institutions (Ministry of Culture, Sports and Tourism, Gangwon-do and Korea Paralympic Ski Association), academia (Korea University), celebrities, and end beneficiaries/customers of digitalization to present how Philips can offer digitalized solutions in everyday life and national systems through its innovative products and solutions. Also developing corporate-wide directions for digitalization in business operations and e-commerce.• Managing integration of Consumer (B2C) and Healthcare Businesses (B2B) within Philips Korea: Acknowledged as the best case by developing growth opportunities in Obstetrics & Gynecology market through leveraging Mother and Child Care business (Avent) and Ultrasound combined. Working as the key business liaison between two sectors through intensive experiences from both industries and sectors in/out of the company.  Sr. Marketing Manager for Health and Wellness in Consumer Department (2013 ~ 2017)• Managing short/long-term business strategies, including P&L monitoring and budget allocations for all Oral Healthcare, Mother & Child Care and Pain Management categories

 Marketing and Communication Management: Develop market analysis and marketing strategy shared across the Region. Pursue developing communication and marketing tools. Coordinate critical issues for existing clients. • Continuously identify key issues and solutions applied at the business of existing client in Korea and develop best practices for supporting other subsidiaries• Developed market analysis reports on medical device solution business and selected by the Regional Director as the best case reporting and presentation, where it became the market analysis template for regional medical device strategy development • Leading the Customer Response Task Force Team for managing corporate bidding project. Charged in managing and auditing proposal development and contract management. • Developing and continuously customizing presentations and communication tools tailored for needs and challenges faced by clients• Coordinating issue management and problem-solving communications on a large span of client-bases, including Sanofi Pasteur, GSK, Pfizer, MSD, Boehringer Ingelheim, Pierre Fabre, Roche Diagnostics, Allergan, Handok, Invida Business Development: Initiate project, develop P&L (profit and loss) analysis and proposal, and coordinate implementation and post-launching management• Facilitated the implementation of an advanced quality assurance system and labor transfer for Roche Diagnostics Korea. Enabled the client to build competitive advantage and maintain market leadership.• Launched a new solution, as a project manager, for Invida Korea, and the client increased 15% in sales productivity and operation efficiency.

 Product launching, VIP marketing and field marketing management for Korea market VIP Marketing: Plan and execute various events and promotional activities including trade shows, seminars, and academic sessions in Korea and international markets with medical professionals and business clients• Planned and managed seasonal and annual academic sessions for major clients • Managed product launching events in collaboration with various internal functions and external stakeholders.• Executed academic events and hospitality programs in various international markets including Europe, US and Japan• Facilitated and managed KIMES (Korea International Medical and Hospital Equipment Show) in Korea (2010~11)• Planed and managed Medison Healthcare launching event with press conference (2009) New Product Launching: Manage market analysis, positioning, marketing strategy development, launching, and post-launching management• In collaboration with R&D and technical specialists, launched various imaging diagnostics devices with positioning its functions and performance tailored for the needs of various groups of clients.• Positioned a product function with tailored needs and an appropriate pricing strategy for a specific market group, increased the related market sales by 15%.• In collaboration with an academic group of the client, successfully positioned a new product and enhanced the corporate brand image in the specific market group.  Field Marketing Management: Conduct team management, direct field marketing and customer retaining management• Led a sales team managing 55 university hospitals and public medical centers• Managed the relationship between clients and the company.• Conducted direct sales at 11 university hospitals including the Seoul National University Hospital. Active engagements with key clients at major hospitals enabled promoting new products, influenced the market position and sales in local markets.

 Business management support, product launching, and event planning Corporate Brand Management and Business Support: Enhance corporate brand management and support business management • Conducted internal and external market survey on branding and implemented segmentation of business franchises• Developed a corporate brand guideline, and implemented the enhanced brand identity across various functions of the company. • Actively communicate with global subsidiaries and dealers for marketing strategy, new product launching, and brand communication. • Planned and supported global business conferences (2008, 2009) and dealer conventions (2007, 2008, and 2009).  New Product Launching: Positioning and developing marketing strategy for various electronic devices and solution products• Managed launching of 15 retail and electronic products. By positioning the function along with a newly implemented regulation, the device dominated market in first two years and contributed to the local revenue by 20% in 2010.• Managed outsourcing new products to expand the product line-up. Initiated business negotiation, product launching and post-launching sales management  Event Planning and Hospitality Program Management: Proactively engage with sales and management team for delivering a clear brand and market message to internal and external stakeholders. • Planned and managed trade show management and hospitality programs for INTERWEIGHING held in China (2006, 2007).• Facilitated trade shows in Korea for promoting new solution products: International Automation Exhibition (2009), Korea Packing Exhibition (2009)