Account work included: President's Choice Financial Tim Hortons Dyson CanadaMars Wrigley (Chocolate, gum and mints and fruity confections)P&G (Home Care)The Canadian Olympic Committee

As a senior account manager, I acted as the day-to-day client contact on a diverse portfolio of accounts. I was responsible for leading research, planning and executing campaigns and ensuring the success of public relations activities. I was also responsible for coordinating and overseeing the account team ensuring quality and cost-effective service is provided within the established time frame.In addition to account work, I also led the agency's media relations committee, ensuring emerging trends, insights and best practices are shared with the broader team.Current account work includes: President's Choice Financial P&G (Home Care)Tim Hortons Disney JuniorDyson CanadaAccor Hotels Canada

As a consultant in the Corporate & Finance Practice, I provided support to a variety of clients including, Allstate Insurance, Monster.ca, Oxford Properties Group and Bullfrog Power. As a partner in my client's business, I strived to conceptualize and implement innovative ideas to meet business objectives. I also assisted in the day-to-day client activities, media strategy and execution.

Throughout my time with Citizen, I had a variety of roles. Including acting as the day-to-day client contact on a diverse portfolio of accounts. Throughout my career, I was responsible for leading research, planning and executing campaigns and ensuring the success of public relations activities. I was also responsible for coordinating and overseeing the junior account team ensuring quality and cost-effective service was provided within the established time frame.Account work included: P&G (Fabric Care & Home Care)Travelocity.caPrincess CruisesDisney BabyGeneral MillsFuture ShopBayer (Pet Health & The 150th Anniversary) The Food Network's Recipe to RichesTrinity Development GroupDavid's Condiments

While acting as a contract spokesperson in partnership with Ketchum Public Relations and Hershey Canada, I went through extensive media training and was able to witness the strategic planning and preparation involved for the launch and execution of a national media relations campaign. My roles and responsibilities included travelling to key Canadian destinations to communicate the programs messages to local and national media. Additionally, I was able to develop and deepen the Hershey brand presence with the local community and media.

I developed a strategic social media plan for NatchMusic Entertainment and specifically its Besharam/Shameless event. In addition, I launched Besharam's Facebook, Twitter, Youtube and Flickr accounts while building and fostering their online community.