Led all marketing for start-up pizza concept in Dallas, overseeing third-party delivery, digital, social, new store openings, PR, partnerships and brand activations. • Increased sales 20% during tenure• Led website/app refresh and key improvement areas. Improved UX and UI to simplify path to purchase, third-party integration, and drop-off point optimization• Managed robust third-party delivery business and assumed control of hostile partnerships, transforming each into strong, mutually beneficial relationships. Cut rates by 50%, saving $2.5 million annually• Planned and launched all-new social media strategy, resulting in 4,000% reach on Facebook and 80% higher engagement and 2,000% reach on Instagram• Oversaw brand growth from four to eight locations in six months, including developing new store opening plans, events, and partnerships with local businesses and delivery service to help drive awareness and traffic

Oversaw portfolio activation of Frito-Lay’s three largest brands in Foodservice division, focusing on both B2C and B2B comms for Lay’s, Doritos, and Cheetos. Managed $1 billion business and delivered $120 million sales growth. Oversaw brand activations, field marketing, partnerships, app optimization, and digital and social. Supervised two direct reports and three agencies. • Guided and managed launch of Cheetos Popcorn, driving 1.5 billion impressions in two weeks and 240% sales versus forecast, with launch comprised of social, digital, PR, influencer, and event marketing. • Led launch of Mac N Cheetos at Burger King LTO, with 4 billion impressions and $30 million in sales via an integrated, affiliate marketing campaign, including TV spots, social, digital, influencers, partnerships, PR, and event marketing• Drove development and launch of digital content for Doritos, Cheetos, Lay’s, Poppables, and SunChips. Won Frito-Lay CMO’s EPIC award for Cheetos Popcorn national launch (2017) and breakthrough digital creative (2016)

Recruited by Outback CMO (former manager) to restore an iconic brand. Oversaw advertising, positioning, digital, social, PR, media strategy, and budget management. Managed $100 million budget led creative, digital, media, PR, and Hispanic agencies. • Led development of new brand campaign, resulting in all-time highest campaign scores of multiple key advertising measures and significant improvement in brand health scores. Developed 20 new TV spots and led two live action shoots and ten-plus food shoots• Collaborated with cross-functional team to develop fully integrated, multi-year national calendar to deliver on long-term brand priorities. Led agency briefing, window messaging strategy, media strategy and cross-functional alignment • Led launch of multiple national campaign windows, via an integrated marketing strategy, including TV spots, social, digital, influencers, partnerships, PR, blogs, event marketing and brand activations• Guided complete redesign of website. Enhanced and improved SEO performance, launched industry-first features, and bolstered user experience, resulting in 9% in website traffic• Oversaw launch of brand new Outback app, complete with advanced features and optimized UX. Was ranked #4 app in the category in the Apple App Store

Guided calendar planning and development of Red Lobster’s national promotions, including “Lobsterfest” and “Endless Shrimp.” Partnered with cross-functional team to develop innovative new products to drive positive traffic and sales comps. • Managed new product development, testing and merchandising for Red Lobster national promotions, collaborating with culinary, operations, merchandising and insights• Led test market planning, implementation and post-analysis of LTO menus; presented recommendations to senior leadership for approvals