Sean Creighton

Sean Creighton Email and Phone Number

Omnichannel Marketing Pro - Media & Advertising Professor @ EchelonCulture
Sean Creighton's Location
New York City Metropolitan Area, United States
Sean Creighton's Contact Details

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About Sean Creighton

My advertising agency experience coupled with my experience on both the client-side and media-side of the marketing model, gives me valuable insight into how marketing campaigns are developed, sold and executed. In recent positions, I've led integrated marketing teams working on the Colgate, Pfizer, Walmart and Coca Cola accounts at GlobalHue and UniWorld Group (respectively). As a Senior Marketing Leader, my goal is always to deliver attentive service, creative ideas and strategic business growth for brands and institutions. Additional important employment engagements include work at Translation, Tracy Locke and iHeart Media (formerly Clear Channel Communications).I am a past member of the Promotion Marketing Association (PMA) and African Americans in Advertising (AAIA) and I've served as a consultant on marketing projects for many major global brands: Grey Goose, Walmart, Chevrolet, Coors Light, Colgate, Pfizer, GSK, Pepsi, Mountain Dew, Progressive Insurance, Coke, Lowe's, Sony Music, Atlantic Records and more. When time allows, I teach Media and Advertising courses to undergraduate students. I am an Adjunct Professor of Media & Communication at Westchester Community College in Valhalla, NY. and Iona College in New Rochelle, NY. Skills & Areas of Expertise: Advertising, Multicultural Marketing, Branded Entertainment, Consumer Promotions, Experiential & Events Marketing, Celebrity/Brand Partnerships, Social Influencer Marketing, Content Development, Product Placement and Media Integrations

Sean Creighton's Current Company Details
EchelonCulture

Echelonculture

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Omnichannel Marketing Pro - Media & Advertising Professor
Sean Creighton Work Experience Details
  • Echelonculture
    Managing Partner
    Echelonculture Jun 2019 - Present
    New York City Metropolitan Area
    Founding Partner of the latest and greatest Culture Strategy Shop, based in NY and Miami. Responsible for Day to Day Management of all agency operations. Lead Account Management, Strategic Planning and Program Execution for agency's key clients (Pepsi, Mountain Dew, Rockstar Energy and LifeWtr).
  • Iona College
    Adjunct Professor Of Advertising
    Iona College Jan 2020 - Present
    New Rochelle, New York, United States
    Teach strategic communications courses to college students with a concentration in Advertising.
  • Westchester Community College
    Adjunct Professor Of Media Studies
    Westchester Community College Jan 2004 - Present
    Greater New York City Area
    Teach introductory media and communications courses to college underclassman. Departmental curriculum concentrates on mass media, television and radio production and public relations.
  • Cmonewyork
    Vp/ Lead Consultant
    Cmonewyork Apr 2018 - Apr 2019
    Greater New York City Area
    Provide CMO level marketing services to start-ups and small to medium sized businesses in the NY Metro area. Deliver freelance account management services and multicultural marketing expertise to advertising and promotions agencies. Lead the development and execution of strategic brand initiatives, transcreation projects, experiential planning and media buying projects while owning some or all aspects of project management. • Key front office member of a professional sports start-up, the NY Streets Arena Football Team. Developed multichannel launch campaign for team’s inaugural season in 2019. • Successfully led all team media buying effort across TV, Radio, PR, Print, Social & Digital platforms in 2019. Created consumer promotions for weekly ticket sales effort and executed managed sponsor activations during the season.• In charge of all integrated marketing planning and media buying for a national art tour, The Harlem Fine Arts Show in 2018 and 2019. Led transition and conversion of marketing budget from mostly traditional media – to mostly digital and social media platforms.
  • Uwg
    Senior Director, Colgate Account At Uwg
    Uwg Mar 2017 - Dec 2017
    Greater New York City Area
    Responsible for the overall status and growth of the Colgate-Palmolive and Pfizer accounts. Managed the strategic direction and day-to-day operation of the integrated team (Account Management, Media, Creative and Planning). Ensured stellar execution and delivery of creative and strategic planning assignments. Maintained a healthy and productive relationship with the clients and key stakeholders. Leverage UWG's extensive integrated marketing expertise to grow Colgate brands with an evolving consumer base.
  • Globalhue
    Director, Walmart Account
    Globalhue Feb 2014 - Sep 2016
    Greater New York City Area
    GLOBALHUE - Leader of an Account Team responsible for delivering exceptional client service, strategic business growth and top-notch creative development for the world’s largest retailer, Walmart.  Leverage GlobalHue’s extensive brand marketing experience to grow the Walmart brand with an ever-growing, diverse consumer base. Ensure the smooth production of creative advertising, while balancing the expectations of clients and stakeholders. Collaborate with multiple agency partners and senior members of client’s marketing team to develop consumer growth strategy.
  • Boulevardone Marketing
    Managing Director
    Boulevardone Marketing 2008 - May 2015
    New Rochelle, Ny.
    Built a marketing consultancy from the ground up. Known for delivering exceptional ideas, flawless execution and superior service to clients. Led of a team of passionate marketing consultants with experience working on high-level marketing projects for some of the top brands in the world. Core competencies included Brand Promotions, Sponsorship Activation, Experiential Marketing, Branded Content and Media Plan Optimization. Creator of the ground-breaking “Rising Icons” branded entertainment platform for Grey Goose.
  • Translation Llc
    Account Director - Chevrolet
    Translation Llc Jan 2007 - Mar 2008
    Nyc, Ny.
    Key leadership position with Agency-of-Record responsible for African American Consumer Marketing for the Chevrolet brand. Account lead for all integrated marketing efforts. Work within a multi-disciplinary agency coalition including media, promotions, public relations and general-market advertising agencies responsible for separate components of Chevrolet’s marketing. Provide supervision and management over an Account Supervisor, Account Executives and a team comprised of strategic and creative staff. Projects included television, print, radio production, managing entertainment sponsorships, event marketing initiatives and celebrity endorsements. Assist in negotiation and management of celebrity endorsement contracts between the Chevrolet brand team, artist management and record labels.
  • Tracylocke
    Account Supervisor - Pepsico
    Tracylocke 2005 - 2007
    Wilton, Ct.
    Serviced the Mountain Dew brand team and Pepsi’s Multicultural Marketing Department (separately). Responsible for promotional planning and execution for multiple brands within PepsiCo’s portfolio of beverage brands. Managed consumer promotions from conception through execution and recap. Provided thought leadership on “disruptive” marketing ideas and provided insight on emerging trends in popular culture.
  • Emblemhealth
    Marketing Manager
    Emblemhealth 2004 - 2005
    Nyc, Ny.
    Responsible for advertising, sponsorship projects and member communications for a select group of health plan products. Assist in developing marketing strategy that targeted urban and ethnic communities in the New York Metropolitan area. Manage effort of company’s advertising agency and serve as lead liaison between the agency and upper management. Member of an Executive Membership Retention Committee charged with curbing membership loss. Helped develop strategy that identified troubled market segments and implemented efforts that would retain members long-term. Responsible for creation and production of member communication collateral.
  • The Gem Group
    Promotions Manager
    The Gem Group 2000 - 2003
    Nyc, Ny.
    Developed promotional marketing strategy for clients of Gem Group. List of clients include major media and entertainment companies. Responsible for execution of national integrated promotion campaigns, local ad sales promotions, event marketing efforts, contests, sweepstakes and new business development. Managed radio station negotiation process and execution of all radio promotions for agency clients.
  • Iheartmedia
    Account Executive
    Iheartmedia 1998 - 2000
    Nyc, Ny.
    Prospected for new clients and developed new business from target industries. Focused on building non-traditional revenue via sponsorship sales, cross promotions and digital programs. Maintained relationships with advertising agencies and corporate clients. Identify key marketing challenges and provide solutions for clients. Develop local and/or national advertising campaigns utilizing company owned radio stations and other iHeart outlets.

Sean Creighton Skills

Advertising Integrated Marketing Social Media Marketing Marketing Communications Marketing Strategy Multicultural Marketing Event Marketing Strategy Lifestyle Marketing Influencer Marketing Branded Entertainment Event Planning Strategic Planning Marketing Start Ups Relationship Marketing Event Management Strategic Partnerships Brand Management Management Media Planning Sponsorship Account Management Public Relations Social Media Digital Marketing Social Networking Brand Development Digital Media Strategy Entertainment Digital Strategy Leadership Online Advertising Creative Direction Online Marketing Email Marketing Television Sales Advertising Sales Radio New Business Development

Sean Creighton Education Details

Frequently Asked Questions about Sean Creighton

What company does Sean Creighton work for?

Sean Creighton works for Echelonculture

What is Sean Creighton's role at the current company?

Sean Creighton's current role is Omnichannel Marketing Pro - Media & Advertising Professor.

What is Sean Creighton's email address?

Sean Creighton's email address is se****@****ail.com

What is Sean Creighton's direct phone number?

Sean Creighton's direct phone number is +191765*****

What schools did Sean Creighton attend?

Sean Creighton attended Temple University, Mount Saint Mary College.

What skills is Sean Creighton known for?

Sean Creighton has skills like Advertising, Integrated Marketing, Social Media Marketing, Marketing Communications, Marketing Strategy, Multicultural Marketing, Event Marketing Strategy, Lifestyle Marketing, Influencer Marketing, Branded Entertainment, Event Planning, Strategic Planning.

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