In my role as Director of Ecommerce with UFPI, I am part of the Customer Advisory Board for Syndigo with my partnership with their firm.

Hired to (re)build an eCommerce organization capable of scaling with a Fortune 400 company, I restructured the team to effectively support a multi-billion-dollar business. By thoroughly evaluating the organization, I identified and recruited individuals with the right skill sets to strengthen our business units.During this time, I successfully oversaw the launch of two B2C websites utilizing Shopify. Additionally, over a 1.5-year period, I established a B2B website on the OroCommerce platform. This comprehensive project involved close collaboration with all internal departments to develop new processes and standard operating procedures (SOPs), ensuring seamless integration and efficient operations.We are navigating a digital transformation at UFP. Over the past couple of years, we have implemented a Product Information Management (PIM) system to establish a single source of truth for our syndication efforts.

Hired to rebuild and bring structure to the eCommerce team to allow it to scale with the aggressive growth plans of the business through the Digital Customer Experience. • Active member of the Senior Leadership Team• Responsible for creating, setting, and driving digital marketing, online marketing, search engine marketing (SEM), and eCommerce strategies• Identified new areas of eCommerce opportunities beyond current organizational thinking. Added MRO product line additions to drive incremental sales• Developed pricing strategy for online sales • Responsible for collaborating with cross-functional partners to manage all aspects of the eCommerce business including, business planning, content strategy and development, promotional campaigns and other online marketing, website design, customer service, web analytics and web technologies• Participate in the development and execution of strategic and tactical business plans with other members of the cross-functional leadership team supporting the eCommerce strategy• Manage the user experience of the website including site navigation, content development, checkout funnel, and promotional campaigns• Develop and oversee the effective planning, QA and execution of content across the websites and online marketing campaigns to ensure efficiency, accuracy, and timeliness of all web content publishing• Manage and created web analytics related to eCommerce and communicate relevant information to team members, executive leadership, and cross-functional partners• Build and direct a cohesive team of internal and external personnel to effectively develop eCommerce solutions• Generate and implement new sales and marketing initiatives to increase eCommerce sales and profitability• Outstanding analytical skills, strong experience interpreting test results & drawing conclusions• Demonstrated strong business judgment and decision-making skills; ability to identify, prioritize, and articulate highest impact initiatives

My mission is to help you figure out the most effective and efficient way to run your business. I get you there by coaching and consulting, and developing your growth strategies. I can work as an advisor with your team or as subcontractors and augment your current staff. I bring focus and creativity to your problem. You are busy running your business and worrying about the day to day. Allow me to help you by giving 100% of or attention to your issue.Why specialize in business under $75M? Because I feel that is where we can have the most impact. The companies in this bracket are still nimble, hungry, and entrepreneurial. They can make changes fast and feel the effects. And quite frankly they have the type of culture that is important to me. I consult on MRO pricing initiatives and strategies for small to medium-sized companies.

As Sales Director I was responsible for establishing new revenue opportunities within the logistics market by selling our full suite of Logistics services, I established and closed new partnerships to drive year-over-year growth. This leadership role that overseeing a team of Account Managers of which success is measured based upon closing deals, and quota attainment.• Active member of the leadership team• Analyze and interpret new business opportunities and develop a sales plan with the strategic partner(s). Identify revenue targets along with a detailed activity plan for attaining stated program objectives• Actively manage fully-managed accounts. This includes regular visits, quarterly business reviews (QBR), web based meetings or conference calls as appropriate• Developed and executed an eCommerce marketing plan to increase market share with existing customer base• Develop scorecards of KPI’s for measuring the value of Becker Logistics, quantify customer savings results and present those at regular and agreed upon intervals.• Identify and build relationships with key customer decision-makers and influencers in order to earn referral business within the customers trading partner network.• Analyze and understand the customer business and logistics network in order to recommend and develop new savings initiatives and revenue streams for Becker Logistics. • Ensure customer retention by continually reinforcing and refining the Becker Logistics value proposition across the client organization, including reinforcing our value with decision makers, influencers, and at the user level.• Collaborate with Operations and Carrier Management teams, develop performance KPI scorecards at the customer level for use in customer quarterly business reviews (QBR’s). • Drive business by building strong partnerships with senior level decision makers

Zoro has a simple mission—We help small business stay competitive! We do this by offering more than 1,000,000 great products at super prices. We understand the importance of saving time and keeping costs low. Businesses like yours and ours have historically been at a disadvantage to larger companies who can buy stuff at lower prices because of their size. We want to change that! Zoro has most of the products that the “big guys” have and we offer every single one of them at an everyday low price. There are no complex discount structures to understand and no hidden costs. Every customer pays the same low price for an item—whether you want to buy one or one thousand! We think it’s great if you buy a lot of products from us. We also think it’s great if you want to buy just a few! Zoro sells all the brands that you know and love. Our prices are just better! We also travel the globe to find unique products that we can bring to you at unbelievable prices. We are always looking to make special purchases and pass the savings on to our customers. Truth is, we love a good deal just as much as you do! LIKE YOU, WE BELIEVE THAT THE KEY TO SUCCESS IS TO ALWAYS PUT OUR CUSTOMERS FIRST. Zoro (Grainger - GWW - subsidiary)SpecialtiesMRO, tools, manufacturing supplies, safety equipment, cleaning supplies, material handling, gloves, plumbing supplies, electrical & lighting, office supplies, and much more!

eCommerce leaders in MRO, tools, manufacturing supplies, safety equipment, cleaning supplies, material handling, gloves, plumbing supplies, electrical & lighting, office supplies• Member of the leadership team• 6th Member of the startup team; grew the company from 6 employees to 200 employees in 4 years• Responsible for managing 36 product categories covering 1,000,000 unique SKU’s in the MRO marketplace • Developed product selection from 0-1,000,000+ SKU’s in under 3.5 years• Helped grow eCommerce business from $0 -$350M in 4 years• Collaborated with UX/ UI team to create the customer experience flows to insure great user experience on Zoro.com• Set strategy and lead search and select team for Zoro.com• Responsible for the overall business of Zoro Canada (www.zorocanada.com)• Created online merchandising department, technical support department, and pricing department• Generated product roadmap and initiatives to achieve the predetermined roadmap goals• Created, managed, and reported on KPI’s for online merchandising, pricing, supply chain, and tech support • Direct the activities and provide guidance to Online Merchandise Managers (Product Managers) and Pricing Analysts, as well as the Technical Product Support Group, and Canadian team• Lead (directly and/or by influence) cross-functional teams including IT, product management, marketing, E-commerce, supply chain, and other partner stakeholders - providing guidance and direction to achieve the vision for a great customer experience• Manage supply chain network of 6 Distribution Centers to insure our brown box operations works flawlessly• Managed third party relationships for distribution including UPS, DHL, and a number of 3PL companies• Proactively identify and resolve strategic eCommerce issues that may impair the organizations ability to meet its strategic, financial, and technical goals• Extreme attention to detail and managing multiple projects with various timelines.

Responsible for getting a new business unit up and running. Including brand development, purchasing, catalog and web development, product development, placement and pricing. Also working on redefining and growing our dealer network.

• Established a new wholesale business unit Scooterworks Direct. Parts and accessories distributor• Grew sales from $0 to $6.5M in 2.5 years• Cultivated and maintained a dealer network of 1250 active shops• Implemented new supply chain product delivery model that added 15% to overall sales• Accountable for retail scooter dealership “Scooterworks USA”• In charge of all product development from conception through end of life cycle. Including but not limited to product selection, sourcing, costing, sampling, testing, packaging, marketing, and sales.• Development of all printed material, including 130 page retail catalog and 257 page dealer catalog; specialty flyers• Executed weekly promotional and marketing campaigns for both retail and wholesale segments of the business• Manage daily operations and all aspects of the company with 15 direct reports• P&L motivated and successful in the development and implementation of new processes that improve efficiency and productivity• Work directly with factories and offices in China, Taiwan, Italy, Germany, Pakistan, and India with regards to purchasing, contract negotiations, exclusivity agreements and product development• Added 5000 SKU's in 3 years to support the growth plan and business strategy• Reviewed and update product data to better utilize SEO and create user friendly content for our websites containing 15,000 SKU's• Design and drive creative advertising campaigns and additional website promotions with the internal graphic artists and web developers• Marketing strategist with proven ability to open markets and increase market share• Implemented new revenue stream through Amazon.com• Extensive travel domestic and internationally

I oversaw and managed the motorcycle portion of our business. Including vendor relations, inventory,requirement's, product selection, pricing.

• Responsible for $24 million Motorcycle & RV Product Lines, specializing in catalog and internet salesEffectively supervised a successful team of category, product and inventory managers and members• Responsible for merchandising and layout of a 172 page catalog with yearly circulation of 4.1 millionResponsible for all products and navigation of www.jcwhitney.com motorcycle shop (5 million uniquevisits per month)• Crafted a successful email campaign to 400,000 addresses per month• Responsible for creating and working with an attainable budget• Effective at Forecasting sales• Added 400 new items in 2005 accounting for additional sales of $3.1 million• Added 600 new items in 2006 accounting for additional sales of $3.75 million• Maintained and strengthened vendor and manufacturer relationships

Product line manager for National Cycle Products (motorcycle windshields, chrome bolt on accessories) ZTechnik (BMW motorcycle performance accessories), Baehr Motorcycle Communications (high end motorcycle communication systems).

• Negotiated price and quantities for new products with manufacturers• Responsible for forecasting sales• Responsible for forecasting decision making on the quantity of product, to import or buy• Managed the "Road Show" set up, sales, installation of products and team at trade shows• Responsible for training and knowledge transfer for all National Cycle products with all CSR's andmotorcycle dealers• Managed and responsible for issue resolution for 500 products in 2 separate product lines• Rebuilt and cultivated relationships within the BMW Motorcycle dealer network & aftermarket groupsIncreased sales of the ZTechnik product line from $190k (2002) to $375k (2003) to $850k (2004)• Technical product specialist focused on National Cycle, ZTechnik, and Beahr product lines• Traveled extensively throughout US and Canada to build sales and maintain customer relations

Sold phone and in-store paging systems and support to top national retailers. • Co-Managed $28 million (Walmart) account with emphasis on telecommunications and LANenvironments• One of 3 primary contacts for client, responsible for efficient project management with emphasis onconflict management and resolution• Successfully sold and oversaw product installations while managing project life cycle for up to 3800sites within required time frames• Effectively collected on delinquent account receivables• Negotiated contracts for installations, new projects and service maintenance work• Negotiated contracts with suppliers to ensure the attainment of desired profit margins