• Manage D2C ecommerce channel through backlog grooming and prioritization, development releases, marketing and merchandising efforts, inventory management, and budget planning• Collaborate with cross functional product and brand teams and direct internal team to achieve plan and meet brand goals• Set goals and facilitate regular website updates to support marketing campaigns including homepages, landing pages, products, and video content• Manage site merchandisers to execute product launches, pro staff discounts, and promotions• Increase customer acquisition and retention through email marketing segmented send and drip campaigns, loyalty, and overall customer experience• Develop and execute strategies for SEM (organic and paid)• Provide monthly, and quarterly reporting for c-suite executives

• Helped create and manage the Direct to Consumer business for 8 brands in the US and UK• Managed a team of merchandisers, content creators and demand generation that worked on both D2C and the larger eCommerce• Created a loyalty program that was built on increasing lifetime value and increase frequency of purchase• Created an email program that focused on segmented and drip campaigns• Helped transition brand acquisition(s) to a new website platform along with their tech stack• Created and manage the Rather Outdoors corporate website• Helped champion the enrichment and utilization of a PIM for all eCommerce channels• Worked directly with leaders in IT to develop requirements and drive eCommerce business • Developed processes and training material with cross functional teams (Finance, HR, Supply Chain, Consumer Service, Sales)

Site Operations and eCommerce: • Manage the user experience including ownership of the I.T. partnership from a functional site perspective, with the ultimate goal of improving revenue and site profitability. • Utilize A/B testing to improve the user experience, reacting to the learnings and publishing as appropriate. • Keep brand guidelines and standards top of mind throughout the development and implementation of site functionality enhancements. • Manage direct reports responsible for eCommerce reportingMarketing: • Executed customer contact points flawlessly • Defined and developed marketing journeys utilizing email and SMS communication• Collaborated with the digital team members for seamless execution of these contact points, as well as personalized site content • Manage relationship with agencies for PPC and SEOAnalysis and Profitability: • Track product performance against KPIs. • Analyze site traffic, conversion, sales volume, consumer behavior and consumer satisfaction and make regular recommendations to optimize performance.• Analyze product assortment to improve our site profitability through assortment management and pricing. Provide guidance based on the analysis. Content Development: • Guide Merchandising and marketing teams in using new functionality to generate actionable product and marketing content, and merchandising of the sites. • Assist in the development of content

• Manage Merchandising for Fruit of the Loom & Vanity Fair Lingerie brand sites with Salesforce Commerce Cloud• Manage PPC and SEO strategy for Fruit of the Loom and Vanity Fair Brands• Manage Amazon A+ pages for Fruit of the Loom & Vanity Fair Brands• Develop customers journeys with Salesforce Marketing Cloud• Manage promotional activities on Fruit of the Loom & Vanity Fair Brands• Manage Amazon AMS and AMG programs• Launched and manage subscription based program for Fruit of the Loom• Launched and manage predictive content and automation with Salesforce Einstein • Developed and manage email program for Fruit of the Loom and Vanity Fair Brands

Marketing• Meet & exceed predetermined revenue and profit goals for Affiliate, Remarketing, E-Mail, and Paid Search Advertising• Meet goals for increased cost-efficiency within paid advertising efforts• Hit expansion targets for the Affiliate Program by recruiting, activating new affiliate sites• Coordinate offers, promotions, and incentives to drive increased traffic and revenue from current online AffiliatesMerchandising/UX• Helped transition and merchandise AT-A-GLANCE, Five Star, Mead, Day-Timer, Quartet, Swingline, GBC, Day Runner and Calendar Express to new web platform• Responsible for forecasting for key areas of growth like Back to School• Manage up-sell and cross sell program through call center• Manage discounts and promotions for Direct to Consumer business• Develop conversion-optimized landing pages to create a cohesive on-site experience• Contributed to AB testing to optimize the user experience

• Created mock-up of Five Star trend wall that was placed at Walmart Back-to-School• Managed process to develop and transfer content for Walmart.com• Assist in item setups and product launches• Create concept sheets and cost estimate requests for new products• Conduct retail audits and identify opportunities and market trends • Assist in line framing analysis and financial analysis• Manage logistics of mock-ups for photo sessions and presentations