Launch the brand new venture from Acoustical Surfaces, Inc....MATERIAL LOGIQ. *Drive revenue performance for the newly launched brand within the Acoustical Surfaces family of companies, providing commercial wall and ceiling systems with a focus on aesthetics and acoustics.*Responsibilities include both direct sales activities as well as working with external third party sales reps.*Work with internal design and innovation group to continuously bring new products to market*Manage internal estimating employees to ensure timely and price competitive bids*Promote a fast moving and highly responsive experience to the customer and external sales team members.

Create and execute organizational objectives to grow the business as a multi-talented material solutions provider. Provide new market insights and business development results to grow the company beyond the historical success serving the acoustical solutions category.• Key member of Corporate Management Team (CMT). This group meets weekly to solve challenges across the organization and interface with teams not directly in your tree.• Drive revenue performance for sales objectives not tied to internal marketing efforts. Create rather than respond.

Drive organization wide sales management, pricing/COGS adherence, budgeting, new product development, and owning the customer relationship from top to bottom• From 2019-2022, delivered top line revenue growth of over 58%• Responsible for the development and continued execution of the company's Cold Chain Insulating Solutions sales functions and ISTA compliant cold chain testing program, allowing the organization to validate potential customer solutions and bring them to market at speed• Led the successful July-October 2022 companywide effort to win a large national Cold Chain Insulation RFP process. Executed on specific product development, ISTA product validation testing, costing, sample/operational trials, and contract negotiation. 2023 revenue as a result of this win will be realized at over 15MM• Secured the first non-foam Cold Chain Insulation supply agreement in the history of a large national gift box and flower retailer• Drove the 2020-2021 companywide efforts to enter the pet bedding market with a recycled denim alternative to traditional foam pet bedding. Key new product category in an aggressive plan to create healthy revenue diversity that resulted in 4.5MM in new revenue.• In 2018-2019, assumed responsibility for Sales/Marketing, Materials Management, Procurement, and the creation of a Quality Department/QMS. Managed a staff of 12 direct/indirect reports throughout the transition• Developed and introduced key metrics and operational goals to meet pricing and COGS commitments, leading to new accountability measures across the organization and adherence to GM guidelines• Completed overhaul of corporate pricing structures/contracts and operational procedures resulting in a greater than 45% swing in net income performance between 2018 and 2019

+Develop and manage new markets for the temperature controlled packaging division of Pratt Industries+Optimize and create value for shippers of perishables through supply chain optimization and product innovation+ Implement sustainable alternatives to traditional packaging/shipping practices, including lightweighting, right-sizing, and creating curbside recyclable options

Led marketing direction, brand management, and new business development for the sustainable manufacturer of OEM products and building materials.+ Drove the product development and sales cycle for new temperature controlled packaging products. Included product improvements/revisions, creation of marketing materials/website, as well as direct sales efforts resulting in a 30% increase in top line sales over 2 years.+ Retained business with the top 3 largest building materials distributors – The Home Depot, Lowe’s, and Menards – by completing “line reviews” (i.e., bi-annual product presentations).+ Established all aspects of a new “Buy Online, Ship to Store” program – SKU selection, marketing materials, packaging updates – with The Home Depot that added a new nationwide sales channel.+ Developed and launched the new UltraTouch+ brand, creating a new market segment for Bonded Logic. Took the product from concept to major retail distribution within 60 days. + Oversaw all tradeshow and industry marketing events, including event selection/budgeting, design and creation of all materials, and post-event follow-up.+ Co-created the “Cotton. From Blue to Green” program with Cotton Inc., which engaged sponsors like Carhartt and The Gap to collect old clothing to be turned into Bond Logic insulation for donation to charitable organizations.+ Rebranded and redesigned the company’s flagship product line and introduced logistics improvements to support a transition into “big box” retail distribution, a strategy that led to distribution contract with Menards in 2011. + Developed the company’s architectural marketing programs, including redesigning marketing collateral and associated outreach plan. Secured a database of 6K architects and drove significant industry brand awareness. + Honored with McGraw-Hill’s “Reader Engagement Award” for UltraTouch Denim Insulation advertising campaign.

Managed the company’s commercial / residential building materials category, including leading marketing, product development and distribution strategy. + Grew category sales 150% during tenure through a multi-pronged strategy to address new markets.+ Transitioned the product from regional to national distribution, increasing nationwide distribution points from 30 to 115 and creating the conditions for the previously mentioned sales increase with 15% average margin growth.+ Laid the foundation for relationships with “big box” retailers by partnering with professional distributors with the financial and logistical resources to drive market growth, as well as selecting viable marketing activities to support consumer awareness.+ Enhanced competitiveness and opened up new markets by introducing new products into the category. Collaborated with engineers to develop products that, for instance, met energy code requirements of the Pacific NW and Minnesota.+ Led development of a new website, which modernized sales, service, and product discovery. Directed agency to create a customer friendly map and zip code-based “Where to Buy” search, as well as an automated lead delivery system.

Led a team of 6 loan originators for the financial services firm. Generated and developed residential mortgage business through lead generation. Managed loan application process from initial contact to official closing.Key Achievements:+ Developed referral relationships with employees at Wells Fargo and Washington Mutual, a strategy that drove nearly 60% of the team’s closed loans and resulted in a rapid promotion to Team Lead.

Managed 385 individual accounts for the building management services provider. In addition to sales and marketing, oversaw customer service, scheduling, travel arrangements, quality control and employee relations.Key Achievements:+ Secured a new corporate account that grew the business 22% and laid the foundation for a multi-state expansion. Introduced GPS solution in order for service technicians to meet critical deadlines despite working in unfamiliar areas. + Led direct mail advertising campaigns targeting greater Philadelphia, an approach that expanded the company’s reach into a wider market, enabled more efficient sales calls and delivered 55 new accounts.+ Cultivated marketing partnerships within the industry, including creating a customer list-sharing program with a local waste hauler that resulted in the addition of 37 new restaurant accounts.