I am a Partner working in the Business Advisory division at PKF Melbourne. Having joined the firm in 2005, I have developed expertise in providing advisory services to the SME market across a diverse range of industries.For me, the message to my clients is to act on financial information when the time is right but don’t lose the entrepreneurial flair that has got your business to where it is in the first place.I have seen first-hand how my clients have benefited from that message, but it is a challenge to do both well. There is a natural evolution within a business life cycle when the decisions you have made have created rapid growth no longer seem to have the same impact as before. The rewards previously gained either diminish or just don't hit the mark like they used to. It’s not that the old formula is broken, it's simply that the business has reached an inevitable plateau in its life cycle.For clients at this point of their business life cycle, I take them through a valuation process to reset the goals and objectives to drive them off this plateau. But it’s more about educating than advising. To go from good to great, a business needs to clear the distortions that their growth has inherently created. They need to understand what types of decisions need to be made and when, what needs to be measured and why, and what should be implemented and how, to see their entrepreneurial skill return the substantial results they have become accustom to.My clients reap the benefits that come from this ability to simplify the financial decisions that take their business from good to great.I utilise the skills and experience gained in the areas of budgeting, cash flow analysis and KPI performance reporting to help my clients drive growth and build wealth within their businesses.