• Managed entire data and analytics program ($114,000 yearly budget) as team lead since January 2019.• Built state campaign metrics decks for email and SMS programs to help analyze and optimize performance for SUA's work on state legislative and advocacy fights.• Optimized cohort analysis deck to indicate the long-term action-taking value of leads acquired in paid acquisition, presented to key program stakeholders• Established monthly analysis at organization's testing and growth strategy as part of Monthly Analytics Report• Implemented a culture of testing across the organization by presenting a testing deck to entire organization and documenting & actively updating long-term learnings document• Created and actively maintained dashboards for Stand Up America's political partners to help track success of political advocacy campaigns• Partnered with Data & Technology strategists at The Movement Cooperative to build dashboards to optimize action-taking for our broadcast SMS and paid acquisition programs

• Managed contract data consultant during the 2020 election cycle, whose analysis contributed to 2020 Expy “Right on Target” Award from the Analyst Institute. • Managed electoral data program for the 2020 cycle, overseeing over 40 million peer-to-peer text messages, 80,000 voter registration commits, and nearly 68,000 requests for absentee ballots.• Optimized, automated, and presented weekly and monthly analytics reports to analyze Stand Up America's most important cross-channel metrics.• Established action tracking dashboard that reports out advocacy/electoral actions taken by SUA community daily.• Established team benchmarks and measured program performance against benchmarks across channels• Developed postmortem data reports to present to full team on use of data and analytics in 2020 electoral cycle• Organized regular data check-ins with other digital team departments to develop projects that would improve cross-channel understanding.

• Created and optimized weekly analytics reports to analyze Stand Up America's most important cross-channel metrics.• Developed postmortem data reports to present to full team on use of data and analytics in 2018 electoral cycle• Developed and monitored electoral goals for the 2018 cycle: 5,000 voter registration and 10,000 volunteer commits, achieved by the SUA community.

• Produced and deployed The Daily Rally email newsletter every weekday morning• Produced and deployed team-specific Daily Rally email newsletters weekly• Aggregated online sports news and web content to curate best stories for newsletter audience• Analyzed newsletter results in order to make data-driven decisions providing the most relevant content for readers• Spearheaded growth and optimization strategy for daily newsletter, web content pieces, and weekly local editions of newsletter

• Contributed to fundraising strategy that has raised over $246 million online for clients since 2007.• Developed, targeted, and deployed over 145 emails in November 2016, in highest-volume month in company history.• Produced and deployed clients’ e-mails through multiple customer/constituent relationship management (CRM) tools.• Analyzed fundraising and list growth results of clients’ email campaigns.• Expanded clients' online presence through list growth strategies and email campaigns.• Contributed to eight 2014 electoral victories including Jeanne Shaheen, Sean Patrick Maloney and Mark Dayton and 2016 electoral victories including Catherine Cortez Masto, the first Latina in the U.S. Senate, Maggie Hassan, and Michael Bennet.

• Prepared and deployed clients’ e-mails through CRM tools and analyzed results of clients’ email campaigns.• Conducted and analyzed research on social media conversations and strategy for clients’ political campaigns.

Managed communications for candidate’s campaign for Florida State House by writing and deploying e-mail campaigns and creating a web presence for the candidate.

Manage Help Desk employees assisting walk-in clients and directing phone traffic. Troubleshoot laptop, software, and basic hardware issues, in addition to Gatorlink accounts. Help graduate students format their theses and dissertations.

Launched UF Student Government’s in-house public relations firm intended to provide transparency and accountability to Student Government events, activities, and services. • Implemented daily updates on social media, including new innovative ways to broadcast election results and engage students.• Increased web content on SG website by over 3000% and created Student Government blog.• Created notable photographs and compelling videos advertising Student Government events, activities, and services. • Directed design team that created logos, brochures, T-shirts, and banners for SG and SG-funded organizations.

Provided support in the development and implementation of online outreach and advocacy campaigns. • Developed content and implemented social media outreach campaigns, including posting to Twitter, Facebook, Instagram, Pinterest, etc. on behalf of nonprofit organizations• Conducted and analyzed research on online conversations surrounding a variety of issues for nonprofit organizations• Worked with the Fission strategy team to develop strategic outreach recommendations for nonprofit organizations• Wrote and promoted blog posts and social media content to promote Fission Strategy and our work• Conducted research and gave presentations to the Fission team about emerging new media tools and trends• Attended webinars and events in Washington, DC as part of the Fission Strategy team

Contribute multiple pieces on student life, tips and tricks on how to use technology in college.

Promote the events and services of Florida Blue Key, focusing on events produced by Florida Blue Key Divisions. Events include Miss University of Florida pageant, which serves as feeder pageant for Miss Florida, Gator Day, Legal Professions Day, and Health Professions Day. Coordinate event information with media and promote to campus and local community.Previously served as Assistant Director, Public Relations Division, from August 2011 to May 2012.

Handled media relations for the largest student-run pep rally in the nation. • Released information and granted interviews to media on yearly show and talent.• Generated social media campaign with 5,000 Facebook likes and 1,500 Twitter followers to engage students in preparation for the yearly Homecoming pep rally.

Handled the Marihelen Wheeler for Florida House primary campaign for Florida District 20. • Participated in phone banks and canvassing to organize support for candidate.• Edited direct mail pieces for candidate’s campaign.• Compiled weekly press clippings for campaign staffers and invoices for candidates.

Provided support to other high schools in Florida trying to establish Students For Barack Obama organizations. Organized Seminole High School by registering eligible voters and educating them on upcoming elections.