Senior Manager - Business Enablement Solutions
Kalamazoo, Mi, Us
Served as a Strategic Business Partner to VPGM’s, Sales and Marketing Leadership. Strengthen Sales Operations and partnered with senior leaders to turn concepts into actionable sales and marketing strategies for Joint Replacement, Medical, Orthopedic Instruments and Surgical Technology Divisions.▪ Developed, executed, and provided strategic analysis and data-driven sales and marketing initiatives and programs that strengthened performance, increased market share, and realized an ROI for outreach efforts in Europe.▪ Produced consulting presentations on existing/new brands for the Sales and Marketing, including utilizing a RFM Model to bring to light the significance of Champion Customers for an existing product. Collaborated with Sales and Marketing executing a targeted campaign to grown/retain those customers ($15M).▪ Collaborated with IT Organization and third-party vendor to develop and launch Joint Replacement Italy Big Data Solution, identifying Stryker Market Share and overall JR Italy Market Opportunity ($407M in untapped potential revenue).▪ Developed market attractiveness opportunities for new brand/product launch leveraging procedural data, identifying a significant revision of customer targets and financial opportunity, $52M.▪ Led the analysis of data, created market insights, and delivered Pricing insights for Joint Replacement Robotic vs Non-Robotic Customers.