Lead of Global Athlete Activation and Athlete Strategy

• Global marketing for New Balance Basketball• Pod leader tasked w/ strategic growth for NB Hoops throughout 2020 pandemic• Led global launch of the 550 in 2020 and 2021; now the brand's most searched product globally• Led the announcement campaign for Jamal Murray in the spring '21, which included partnerships with the Denver Nuggets and the NBA (829M earned media impressions, 1.9M social engagements)• Drove partnership with Uninterrupted and SLAM on the launch of Darius Bazley's 'Gap Year' documentary, chronicling his groundbreaking 3-month internship at New Balance• Launched New Balance's re-entry into basketball globally in Q4 19• Produced the launch campaign for NB Basketball with Kawhi Leonard in February '19, which included a 16.6% share of all relevant conversation around NBA All-Star Weekend (3.3 million USD in calculated ad value)• Produced "Reign Over LA" global sneaker campaign with Kawhi Leonard in Q4 19 across broadcast, digital/social, retail, OOH in LA and an activation event with Shoe Palace• Led announcement of Dejounte Murray in Nov '19• Oversaw 2020 NBA All-Star Weekend activation with Joe Freshgoods and Kawhi Leonard, which resulted in 100% sell-thru (1.5B media impressions, 75M social impressions)• Produced Q3 2020 launch campaign for Kawhi Leonard's signature sneaker, resulting in 100% sell-thru, (207M media impressions, 35M social impressions)• Established global brand ethos "We Got Now" in 2019• Additionally, lead global marketing across retail, ecomm, digital and social for the Q3 19 launch of FuelCell through Olympian track star Sydney McLaughlin, as well as the Q1 19 launch of MLB All-Star Francisco Lindor's first signature product collection• Oversaw all global marketing for baseball and tennis in 2018• Produced launch campaigns with Dreamville artist Bas, 2017 AL MVP Jose Altuve, and 3-time All-Star Francisco Lindor• Grew baseball's social audience to more than 500K followers since joining NB in March of 2018

• Oversaw conception, strategy and direction for Verizon's @go90Sports social platforms• Led social direction of Oscar and Emmy-winning animated short, Kobe Bryant's Dear Basketball• Led social direction for Streamy and Webby Award nominee, QB1: Beyond the Lights• Collaborated with partners such as FC Barcelona, Hendrick Motorsports, VICE, Uninterrupted and Whistle Sports, and sports leagues such as the NBA, NFL and La Liga• Grew social audience to more than 145K followers since launch in August, 2016• Content drove more than 38 million social views, more than 1.4 million engagements• Named one of Complex's 2017 Employees of the Year

• Editor-in-chief of always-on content partnership with Champs Sports• Led creative direction on campaigns with influencers such as Stephen Curry, Kyrie Irving, Antonio Brown and DJ Khaled, and collaborated with key partner brands such as Nike, adidas and Under Armour• Led creative direction on digital video franchises and acted as an on-camera host• Curated industry influencer program and outreach• Directed a team of freelancers to produce long and short-form online editorial• Produced over 1,000 pieces of content, including 20 videos, and drove more than 4 million unique visitors to the Champs Sports blog

• Oversaw all online editorial direction, as well as print magazine ideation and production• Oversaw all social creative content as Social Media Director • Maintained and handled all interviewing and hiring for intern network• Led conception of "Best Since 2000" Special Edition Issue 71• Wrote 5 print cover stories on players such as Kobe Bryant, Kevin Durant and John Wall• Under my direction, DimeMag.com became the #1 basketball-only destination on the Internet

• Oversaw all online content for nights and weekends• Produced website's most popular feature article, Smack, 365 nights a year• Contributed features to print magazine, including a cover story on Kevin Durant for Dime's sister publication, Bounce Magazine• Formerly as editorial intern, provided digital and editorial content to both online and print publications

• Produced online feature content surrounding the team's nationally-ranked lacrosse team and new football program• Director of all game coverage across social media

• Produced editorial content for both print and digital• NBA columnist for the website and contributed to the PUNKS section of the print magazine

• The publication's first weekly sports blogger

• Community beat writer covering education and events from Syracuse's South Side

• Syracuse football beat writer

• Covered regional HS basketball for the HoopHall Report

• Feature writer and copy editor

* Wrote the cover story for the inaugural issue

* Covered campus athletics and community issues

* Covered area HS and minor league sports