Sean Sweeney Email & Phone Number

Boston, MA, US

Brighton, MA, US

Lead of Global Athlete Activation and Athlete Strategy

Brighton, MA, US

• Global marketing for New Balance Basketball
• Pod leader tasked w/ strategic growth for NB Hoops throughout 2020 pandemic
• Led global launch of the 550 in 2020 and 2021; now the brand's most searched product globally
• Led the announcement campaign for Jamal Murray in the spring '21, which included partnerships with the Denver Nuggets and the NBA (829M earned media impressions, 1.9M social engagements)
• Drove partnership with Uninterrupted and SLAM on the launch of Darius Bazley's 'Gap Year' documentary, chronicling his groundbreaking 3-month internship at New Balance
• Launched New Balance's re-entry into basketball globally in Q4 19

Los Angeles, CA, US

• Oversaw conception, strategy and direction for Verizon's @go90Sports social platforms
• Led social direction of Oscar and Emmy-winning animated short, Kobe Bryant's Dear Basketball
• Led social direction for Streamy and Webby Award nominee, QB1: Beyond the Lights
• Collaborated with partners such as FC Barcelona, Hendrick Motorsports, VICE, Uninterrupted and Whistle Sports, and sports leagues such as the NBA, NFL and La Liga
• Grew social audience to more than 145K followers since launch in August, 2016
• Content drove more than 38 million social views, more than 1.4 million engagements

Los Angeles, CA, US

• Editor-in-chief of always-on content partnership with Champs Sports
• Led creative direction on campaigns with influencers such as Stephen Curry, Kyrie Irving, Antonio Brown and DJ Khaled, and collaborated with key partner brands such as Nike, adidas and Under Armour
• Led creative direction on digital video franchises and acted as an on-camera host
• Curated industry influencer program and outreach
• Directed a team of freelancers to produce long and short-form online editorial
• Produced over 1,000 pieces of content, including 20 videos, and drove more than 4 million unique visitors to the Champs Sports blog

• Oversaw all online editorial direction, as well as print magazine ideation and production
• Oversaw all social creative content as Social Media Director
• Maintained and handled all interviewing and hiring for intern network
• Led conception of "Best Since 2000" Special Edition Issue 71
• Wrote 5 print cover stories on players such as Kobe Bryant, Kevin Durant and John Wall
• Under my direction, DimeMag.com became the #1 basketball-only destination on the Internet

• Oversaw all online content for nights and weekends
• Produced website's most popular feature article, Smack, 365 nights a year
• Contributed features to print magazine, including a cover story on Kevin Durant for Dime's sister publication, Bounce Magazine
• Formerly as editorial intern, provided digital and editorial content to both online and print publications

Stevenson, MD, US

• Produced online feature content surrounding the team's nationally-ranked lacrosse team and new football program
• Director of all game coverage across social media

New York, NY, US

• Produced editorial content for both print and digital
• NBA columnist for the website and contributed to the PUNKS section of the print magazine

• The publication's first weekly sports blogger

• Community beat writer covering education and events from Syracuse's South Side

US

• Syracuse football beat writer

• Covered regional HS basketball for the HoopHall Report

Springfield, MA, US

• Feature writer and copy editor

* Wrote the cover story for the inaugural issue

* Covered campus athletics and community issues

* Covered area HS and minor league sports

Masters, Magazine, Newspaper & Online Journalism

Bachelors, Communications/Sport Journalism