Digital Marketing Specialist
Current- Perform ongoing keyword discovery, expansion and optimization- Research and analyze competitor web content and keyword strategies- Optimize copy and landing pages for search engine effectiveness- Develop and implement inbound marketing strategies- Track, report, and analyze website analytics and PPC initiatives and campaigns- Work with the development team to ensure SEO best practices are properly implemented- Manage Social Media Marketing (including paid advertising)- Create and manage Pay-Per-Click (PPC) Advertising (Search, Display, Retargeting)- Participate in sales and marketing activities for Brave River products and services- Assist with support of website hosting and marketing services clients