Sean Emilio Email & Phone Number

Indonesia

Indonesia

Indonesia

• Led and executed local Ramadhan activation in 4 cities & achieved selling and sampling targets across 4 cities.• Developed and proposed innovative brand marketing strategies for the latest product variant, aimed at enhancing product penetration and achieving marketing and sales objectives.• Executed digital amplification for Lifebuoy Shampoo Ramadhan video (best Ramadhan ad in 2023 with 32 million Youtube views) and the amplification for national promotion of Lifebuoy Shampoo through… Show more • Led and executed local Ramadhan activation in 4 cities & achieved selling and sampling targets across 4 cities.• Developed and proposed innovative brand marketing strategies for the latest product variant, aimed at enhancing product penetration and achieving marketing and sales objectives.• Executed digital amplification for Lifebuoy Shampoo Ramadhan video (best Ramadhan ad in 2023 with 32 million Youtube views) and the amplification for national promotion of Lifebuoy Shampoo through TV and digital channels.• Evaluated brand activities performance and extracting key insights from each activity to formulate action plans, ensuring brand competitiveness in the market.• Managed brand team’s collaboration with cross-functions (Agencies, Customer Development, Digital Commerce) to ensure high standard outputs are achieved. Show less

Jakarta, Indonesia

• Developed customer profiles and journeys, market and cultural analysis, and presentation to be used in creating briefs and proposals for clients.• Assisted Accenture Song's strategists in workshops and working sessions to develop brand plans, communication strategies, creative strategies, and case studies.• Collaborated closely with account and creative teams in developing ideas and aligning executions from strategic intent.Projects involved: by.U, Indofood Ice Cream, Indomilk… Show more • Developed customer profiles and journeys, market and cultural analysis, and presentation to be used in creating briefs and proposals for clients.• Assisted Accenture Song's strategists in workshops and working sessions to develop brand plans, communication strategies, creative strategies, and case studies.• Collaborated closely with account and creative teams in developing ideas and aligning executions from strategic intent.Projects involved: by.U, Indofood Ice Cream, Indomilk Kids, Indomie, Softex, Sampoerna, Telkomsel. Show less

Indonesia

• Formulated marketing strategies and communication planning from the pre-event stage until the post-event stage to support brands’ business and marketing objectives.• Created brand activation strategies for brands product launch or initiative to raise awareness with various different budgets, timelines, and stakeholders.• Worked closely with PR, KOL, Activation, and Partnership teams to support brands’ needs and objectives.• Analyzed Hypefast brands competitors' performance and… Show more • Formulated marketing strategies and communication planning from the pre-event stage until the post-event stage to support brands’ business and marketing objectives.• Created brand activation strategies for brands product launch or initiative to raise awareness with various different budgets, timelines, and stakeholders.• Worked closely with PR, KOL, Activation, and Partnership teams to support brands’ needs and objectives.• Analyzed Hypefast brands competitors' performance and strategies, while also crafted a competitive report for Hypefast internal team and brand team. Projects involved: Sabine and Heem Product Launch, Calla the Label Anniversary Campaign, Koze New Product Collaboration, Buiboo Bazaar Event, Hypefast Internal Project. Show less

Support brands & small-medium enterprises in solving their brand & marketing problems.Work:- Research of potential leisure business in Kalimalang, East Jakarta area

Indonesia

• Identified learnings and opportunities for clients by conducting market intelligence research, from competitive analysis to consumer research, covering from Indonesia to APAC market. • Developed strategic recommendations for clients’ business objectives by analyzing & understanding the cultural behavior, consumer behavior, and consumer journey.• Translated insights, challenges, and opportunities into compelling narratives to be presented to clients.• Planned actionable integrated… Show more • Identified learnings and opportunities for clients by conducting market intelligence research, from competitive analysis to consumer research, covering from Indonesia to APAC market. • Developed strategic recommendations for clients’ business objectives by analyzing & understanding the cultural behavior, consumer behavior, and consumer journey.• Translated insights, challenges, and opportunities into compelling narratives to be presented to clients.• Planned actionable integrated marketing strategies to enhance experience in each consumer’s touch points through different channels and media.Clients & Projects: Pantene, Nivea Men, Nivea Hijab, Durex, Heinz ABC, Masako, Intel, Caltex, Fuze Tea, Qianhe Show less

Indonesia

Directed and executed brand management & development strategies for Semu Technology through digital platforms• Collaborated with a team consisted of 7 people • Analyzed insights on customer's trend, culture, wants, and needs to iniate concepts on how Semu Technology's App can provide a digital world for local brands in various categories • Strategized brand strategies & campaigns that will help our client to be relevant and meaningful to the chosen target market as well as build… Show more Directed and executed brand management & development strategies for Semu Technology through digital platforms• Collaborated with a team consisted of 7 people • Analyzed insights on customer's trend, culture, wants, and needs to iniate concepts on how Semu Technology's App can provide a digital world for local brands in various categories • Strategized brand strategies & campaigns that will help our client to be relevant and meaningful to the chosen target market as well as build positive customer perception• Achieved positive feedback & appreciation after presenting the insights and recommendation to the Directors of Semu TechnologyFacilitated a brand identity development project for cloud-kitchen business• Developed the business to find the core of it's brand, what the brand valued the most, and created the ideal brand personification for the brand • Gathered and analyzed customer insights on early Covid 19 trends & culture toward fast food categories• Transformed the insights-driven information into strategies on how our clients can penetrate into cloud kitchen market (from the ideal target market to it's brand names) Show less

Indonesia

• Transcribed and observed in 8 in-depth interviews, then was trusted to lead 4 in-depth interviews as a moderator to assist the Qualitative Research Director throughout one research project• Contributed in analyzing research data and transforming the data to research insights to create insight-driven information for S1 Manajemen Universitas Prasetiya Mulya• Constructed research report & presentation and presented the insights and recommendation to S1 Manajemen Universitas Prasetiya… Show more • Transcribed and observed in 8 in-depth interviews, then was trusted to lead 4 in-depth interviews as a moderator to assist the Qualitative Research Director throughout one research project• Contributed in analyzing research data and transforming the data to research insights to create insight-driven information for S1 Manajemen Universitas Prasetiya Mulya• Constructed research report & presentation and presented the insights and recommendation to S1 Manajemen Universitas Prasetiya MulyaAbout the project:A Qualitative research project in purpose of finding how alumni of S1 Manajemen Universitas Prasetiya Mulya implement their university studies to the professional world and how S1 Manajemen Universitas Prasetiya Mulya can improve their educating processes. Show less