Principal and Master of Business Administration with direct accountability for the research, conceptualization, development, and launch of market leading new business models and solutions with twenty-four patents awarded, an additional eight patents filed / in-process, and forty-nine overall innovation disclosures.• Spearhead and direct the research, analysis, insights, solution-vision, strategy, business model definition, financial modeling / analysis, development, program management, and lifecycle facilitation for multiple solutions currently in market and/or under development – Recruit and lead global cross-functional teams for cradle-to-grave solution investigation, execution, and solution life-cycle management – Lead and contribute to multi-platform solutions: Cloud / IoT, Hardware, Software, SaaS, Financial services, Loyalty programs, and Service / Support solutions – Researched, defined and co-lead the prototyping, IP protection, development, and launch of the first-generation multibillion-dollar "HP Neverstop" and subsequent “Tank” based solutions – Executives trusted “go-to person” for ad-hoc strategic analysis and recommendations • EU and US government affairs environmental-impact / green-governance engagement for potential regulations and generational improvements across solution design and development

• Co-lead core team of multiple Global Business Units to analyze and set the strategic direction for key Emerging Markets for current business optimization and future solution strategies• Lead the identification and creation of new solutions and business models for market expansion, share, and top/bottom line maximization for a portfolio generating ~$3B in Revenue• Recommended and drove Regional and Country-level business unit strategies, go-to-market execution investments, channel contractual agreements, and reported overall business performance metrics to top executives for CxO level global investment approvals • Business-customer Insights lead (unique cultural identities, value orientations, socio-economic influences, solution evaluation processes, needs / workflows, purchase methods and mediums, etc.)• Lead on Governmental structures, international trade agreements, and general market influences (Nation-state rule-of-law, IP protection / enforcement, direct-investments, predatory regulations, taxation, etc.)• Geographic sub-regionalization solution strategy lead for optimizing operational execution and go-to-market execution (Four “P’s”, NPS/Net Promotor Score, minimizing gray-marketing, currency advantages, etc.)• Strategic advisor on Reseller/Channel business models to the LaserJet Global Business Unit (services optimization, market pricing, cost structures, logistics, marketing and sales models, etc)• Recommended and drove Anti-counterfeit, international gray-marketing, and competitive strategies

Recruited by EMEA LaserJet category GM - HP’s largest printing market• Color LaserJet Portfolio Category Manager covering 125 countries and protectorates - based near Stuttgart, Germany• Center of expertise in laser printing for hardware, software, and solutions specializing in emerging/ developing market dynamics• Direct accountability for executing on a multibillion-dollar system portfolio from personal through Work-group LaserJet printer categories (Portfolio roll-over planning and coordination, new product introduction and competitive strategies, forecasting, go-to-market planning and execution, market- specific derivatives customization, Third-party solutions integration and co-marketing)• Drove supply/demand matching – owned current and future unit/revenue forecasting, product allocation, rollover management/end of life planning for a total of ten platforms constituting thirty-one mainline product models and their associated accessories and solutions• Owned portfolio pricing strategy and execution to include market and value-based pricing, cross- categorical and organizational seam management, competitive-deal engagements, and price protection/rollover strategy• Delivered go-to-market strategy and execution plans across regional, sub-regional and country-based: Sales management/sales, operations, legal, and LaserJet global business unit MarCom teams; Industry analyst relations, direct customer and channel events, training, and sales response engagements• Delivered on “HQ” sales quota alignment: Portfolio plan of record, annual unit-sales and profit commitments, market sizing, and market-share vs financials optimization• Owned and delivered country-specific competitive analysis and strategic positioning • Development and delivery of the Color LaserJet customer / channel sales training and in-market event key-note speaking engagements

• Accountable for researching, identifying, and driving critical customer, channel, and competitive solution attributes. Accountable for delivering market-leading share growth of four HP Color LaserJet printer platforms that ultimately yielded multibillion-dollar lifetime system returns• Successfully influenced and delivered the development plan of record for the key innovations and features for the first sub-$1k color laser multifunction printing solution• Defined and delivered the individual platform bundle definitions, pricing, go-to-market strategies, and key vertical customer segment solutions for optimal market penetration and system gross margin• Co-defined, regionalized, and evangelized the messaging, positioning, and go-to-market strategy for each category with corporate and regional communications and print-category management teams• Developed and maintained strong professional relationships with executive management, engineering, operations, corporate branding, communications, and regional category management and sales throughout the product lifecycle• Successfully co-chaired, managed and delivered on several strategic corporate transformational global business unit internal efficiency, cost-reduction, and employee engagement initiatives in parallel with product marketing management responsibilities

Recruited by Director of LaserJet Future Product Marketing• Delineated, Integrated, and Managed the PLS solutions portfolio for development/go-to-market investment prioritization, category/platform portfolio line logic, attribute valuation, and value proposition refinement with adjacent global business units, regional, and WW strategy teams• Represented PLS portfolio strategy and defined/implemented cross-organizational business processes for Portfolio Management (seam management, strategic planning and resourcing, regionalization, WW go-to-market investment prioritization, etc.)

Recruited by the Director of New Business Creation, HP Services and Solutions group• Co-authored the “HP Business-Builder” (Biz-Builder) internal business development strategy / process that served to research, define, develop, launch, and optimize or sunset both new and existing business solutions• HP Printing Services Portfolio Manager – Researched, defined, and managed the development and deployment of LaserJet printer contractual supplies and printing services portfolio• Successfully consulted with multiple HP Computing and Printing Services business units for end-to-end solution refinement and new business model investments resulting in significant savings and value creation• Engaged, evaluated, co-defined or reorganized and integrated “HP Outsourcing” solutions and HP Client Computing Managed Services global IT outsourcing portfolio (resulted in substantial savings by consolidating complimentary yet discrete IT services and solutions into a single solution / go-to-market offer)• In 90 days, our team re-architected a dysfunctional cross-organizational portfolio of conflicting services into a solution that eliminated the competition for a multibillion-dollar services contract

• Researched, negotiated, established, and managed the contractual, technological, and cultural integration of essential remote-workforce solution providers with the HP Startup: Corporate Office/Home Office (COHO) outsourcing program• Directly consulted with enterprise customers regarding COHO services, Internet/Intranet integration requirements, and change management processes to ensure successful customer implementations and smooth cultural transitions• HP Imaging and Printing - Personal LaserJet Division (PLD): Defined, established, developed and managed PLD’s third-party solution strategy • Successfully integrated and managed PLD’s extensibility strategy with IPG’s broader third-party Developer/European Jetcaps program• Redefined, established, and managed the division’s derivative product differentiation strategy as a revenue generating portfolio of third-party software/hardware providers from its former cost-center oriented strategy• Partner contracts development and contractual negotiations for optimal win-win relationships

• Multiple marketing and sales development roles for entrepreneurial start-up within Micron Technology chartered with diversification of Micron’s traditional OEM business through direct OEM, government, VAR, and end-customer sales

• Consumer and commercial event production company providing sales and marketing venues as well as market communications consulting

• Co-founder of entrepreneurial start-up company providing revenue generating Nintendo and Sega entertainment systems to the hospitality/leisure travel industry