Sean Manning Email & Phone Number

Washington, Dc, Us

New Britain, Ct, Us

New Britain, Ct, Us

New Britain, Ct, Us

• Led the brand marketing strategy for $600M Hand Tools, Accessories, & Storage brand portfolio • Managed the full portfolio brand marketing budget and leads the development of cross-category brand campaigns, including CRAFTSMAN’s multi-year Made in the USA campaign strategy• Developed commercialization plans for launching new product innovation, working closely with product, channel, and shopper marketing teams• Made consumer-centric strategy decisions, leveraging data from end user research, brand health studies, and Numerator.• Drove brand advocacy in leading teams of subject matter experts to bring to life strategic digital activations that leverage real time moments to grow digital engagement

New Britain, Ct, Us

• Managed and developed an Associate Brand Manager• Led the rollout of the revitalized LENOX visual brand language to all physical and digital touchpoints, working with packaging, industrial design, digital media, and commercial teams• Developed marketing strategy for breakthrough product innovation, working with product development, end user insights, and creative teams to develop an end-user centric campaign communication strategy and commercialization plan for a $5M new product launch

New Britain, Ct, Us

• Owned the brand marketing budget and strategy for the entire LENOX $300M brand portfolio, including both B2B Industrial Band Saw and the B2C Commercial Tools• Revitalized the LENOX brand with a new logo and tagline grounded in semiotics research, end user interviews, and concept testing. Worked with executive leadership to gain internal investment and led the campaign activation.• Led annual global marketing plan development, working with global brand leads to develop strategies and campaigns that could be platformed internationally • Led development of the LENOX Advantage go-to-market strategy for the B2B Industrial Band Saw business, developing a point of difference message that coupled a traditional sell-in process and complex product offering with new to industry digital solutions

New Britain, Ct, Us

• Led the execution of brand marketing plan for the $150M LENOX Commercial Tools portfolio• Led digital marketing, PR, creative, and agency partners in the digital strategy and activation of key product launches, including paid media, influencer event, and KPI reporting• Led global cross-functional teams in the execution of new product launches and key marketing initiatives, ensuring expectations were managed aligned

New Britain, Ct, Us

• Led department’s promotional strategy and supported rebranding efforts through the creation of all marketing collateral for field sales team and 50+ retail locations• Executed department’s internal and external communication strategy and developed a monthly marketing scorecard to track sales team performance• Analyzed and presented sales data to support key business decisions including price optimization, tariff recovery, and retail footprint rationalization

New Britain, Ct, Us

• Assisted with reporting, pricing, analysis, and expansion of key marketing programs• Coordinated the creation of marketing deliverables, programs, and communications, including the maintenance of retail business pages and reviews

Master Of Business Administration - Mba

Bachelor Of Arts - Ba, Major In Writing And Communication, Specialization In Advertising And Pr, Minor In Marketing

Strategic Communication