Led the Frontend Rendering Infrastructure team, responsible for Etsy’s internal web framework, extending support for views, templates, and view models, while driving many organization-wide efforts including establishing new metrics, organizing technical leadership, and creating training programs. • Led adoption of server-rendered React technology (Component Islands), covering 90% of Etsy’s buyer funnel and enabling dynamic interfaces. • Delivered major projects on time, including migrating all buyer-facing pages to a new Application Shell, improving load speeds and conversion rates. • Conducted Product User Research, creating a 2-year roadmap with enhanced documentation, tooling, and framework features. • Founded and led the Frontend Architecture Advisory Group, establishing best practices across engineering. • Launched and directed the Frontend Training Working Group, delivering its first training program. • Mentored engineers and managers, earning strong feedback, and fostered a culture of mentorship among direct reports.

Led Design Systems, Frontend Systems, and Web Performance teams, often concurrently. • Managed the Frontend Systems team, delivering key projects like a dynamic CSS server, a React-like interface for PHP templates, and infrastructure for Preact-based Component Islands. • Created and led the JavaScript Modernization Working Group, executing a multi-year roadmap to modernize Etsy’s JavaScript ecosystem across teams. • Recruited and managed contractors to execute multiple technology migration projects successfully. • Founded and scaled the Web Performance team to five members, driving initiatives like relaunching internal metrics tools, upgrading data pipelines, and supporting product teams with performance expertise. • Transitioned leadership of the Web Performance team to a new manager, ensuring team continuity and career growth for contributors.

Managed 12 direct reports across three teams (web and mobile products) as part of Treehouse’s first management cohort during its transition from a flat to hierarchical structure. • Managed software engineers and designers, combining experience in both fields to provide effective leadership. • Grew the engineering team from 3 to 25+ members with innovative hiring practices, achieving near-zero turnover. • Partnered with a VP to accelerate management growth through mentorship, book clubs, and hands-on experience.

Shaped Treehouse’s engineering culture as the third engineering hire, contributing to team growth and defining technical direction.