growthr.com• $250M+ ad spend managed• 2,000+ creatives designed• $70M+ in VC raised with partners

2nd hire on Growth team. Acquired by Rocket Companies in $1.3B cash deal. Truebill builds technology to help people to make smarter financial decisions and improve their financial health. Truebill has saved its users over $100M.• Grew ARR 5x, revenue 4.2x, paid subscribers 4x, and user-base 6x -- YoY• Launched 20+ channels and scaled 30x while improving ROAS by +65% (paid social, ad network, display, search, affiliate, influencer, audio, and more)• Expanded growth team from 2 to 6• Led the launch and strategy of Truebill web• Forged strategic partnerships within the fintech space (Chime, Stash, Acorns, + more)• Secured Series B funding ($15M) through rapid and efficient scale of marketing channels with a diverse range of revenue streams.• Developed 1,000+ unique creatives. Iterated concepts based on performance data and A/B testing.

Responsible for all paid social initiatives on accounts generating over $155 billion in annual revenue. Merkle’s clients include AWS, Cisco, Intel, Slack, Qlik, DXC, NetApp, and more.• Owned all aspects of global, multi-million dollar paid social campaigns including campaign theory, buildout, forecast, management, optimization, and competitive analysis.• Outperformed social benchmarks by an average of 74% across all platforms and all accounts on ~$15M campaign budget.• Developed, executed, and optimized; brand, demand gen, lead gen, ABM, and full-funnel digital marketing strategies.• Led client communication through presenting strategy proposals, campaign plans, providing performance updates, data insights, strategic recommendations, and QBRs.• Measured and evaluating the success of social media advertising campaigns across LinkedIn, Facebook, Twitter, and Instagram to inform investment decisions.• Managed team of Social Analysts to ensure proper execution and client communication as well as collaborating across teams to ensure client satisfaction and maximum campaign impact.

Sensai is an artificial intelligence startup specializing in bringing AI-powered insights to digital marketing campaigns.• Reached over 135M+ unique social accounts and acquired 30,000 customers during beta via growth tactics, SEM, content, social media marketing.• Achieved 7x paid user growth through management of a $1 million paid advertising budget across multiple channels, including paid social, search, display, and video.• Identified SLA’s for all service tiers and partnered with Data Science and Engineering team to consistently execute 100% delivery of SLA’s to 25,000+ customers.• Developed monthly and quarterly marketing calendars for Shaun White, Abdul El-Sayed, Ryan Bingham, The Script, 88 Ships, The Orchard, TKO Management & more.• Data-driven PR strategy earned coverage in USA Today, NBC-TV, Crains, Small Business Daily. Launch videos won MARCOM 2018 Awards