I am providing strategic communications planning and execution supporting Carrier's global digital transformation. My main responsibilities include:1. Strategic Communications Planning, Advisement, & Campaign Management Supporting Key Digital Initiatives Within all Business Units Globally2. Executive Communication Support - Communications, Presentations, Events, Messaging, Strategy3. Analytics - Gathering, Analysis, Application of Learnings for Strategic and Tactical Enhancements4. Content Planning & Development - Writing, Graphic Design, Video Production, Animation5. Personal Content Creation & Delivery - Writing, Graphic Design, Video, AnimationSpecial projects include:Communications Lead & Advisor on the Generative AI Task Force - AI Communications Strategy, Campaign Planning & Management, Content Development

My responsibilities included:1. The creation, development, and implementation of the enterprise's internal editorial and content strategy from the ground up.2. Leading the coordination between team members representing all company business units to ensure important communications from all areas of the business are strategically timed and delivered with the highest quality across all internal communications channels including the SharePoint intranet, email, and digital signage.3. Day-to-day management of all internal communications channels 4. Managing video production for all internal videos across the enterprise5. Creation and execution of communications plans to support - executive communications, change communications, company-wide initiatives and campaigns, and more.6. Project Management - leading the investigation, planning, and implementation of updated communications channels including the company intranet, digital signage, and email communication platforms7. Writing, graphics and visual support - personally supporting communications plans through the development of written, visual, and video content. This includes saving the company tens of thousands of dollars in video editing costs annually.8. Metrics - leading the ongoing collection and analysis of vital metrics to inform strategies on a continuous, adaptive, basis

My responsibilities included:1. Managing regional corporate communications projects to support large-scale communications initiatives, campaigns, employee engagement, executive messages, and more.2. Managing North American region-wide internal communications channels: HondaMobile (mobile communications app), HondaTV (digital signage system), associate newsletter, and lineside monitor content delivery system directly on the manufacturing plant floor (installation in progress). For HondaMobile and HondaTV this includes direct ongoing management of publishing teams to ensure timely publication of content and ongoing utilization of best practices.3. Strategic communications planning and tactical execution for high-priority communications.4. Producing internal and external videos targeted to a North American regional audience to support key objectives as well as managing the video editorial calendar and performance data to develop and refine video strategies.5. Provide creative planning and development support for all forms of content.6. Gathering and analyzing vital division-wide performance statistics to inform communications plans and strategies for communications channels and content.I have directly supported the following communications categories with strategic plans and or written, visual (graphics and video) assets:1. Product launches and mass production starts2. Associate communications3. HR policies, benefits, announcements, and changes4. Executive communications6. Company vision7. Change communications8. Corporate Social Responsibility9. Inclusion and Diversity10. Company statistics11. Special announcements and projectsI have also directly supported the planning and execution of Town Hall and livestream events, which includes supporting North American executives.

As the Digital Marketing Manager for the marketing agency, Whiteboard Marketing, my responsibilities included:1. Digital Marketing Strategies Applied knowledge and experience to identify client specific objectives, and developed short term and long term digital marketing strategies to successfully reach marketing goals. This required the identification of key metrics and demographics, competitive positioning, establishment and reinforcement of brand identity, along with developing the proper communications voice and tone. To stay up to date in the ever changing digital landscape, consistent research and ongoing education was conducted to identify new and upcoming trends in marketing/communications.2. Inbound Marketing (Hubspot)Managed inbound marketing strategies and content development for our largest client. This included developing and maintaining landing pages, promoting webinars through e-newsletters and email marketing, managing the customer portal, lead management, hosting webinars, and creating engaging visual as well as written content to drive participation. 3. Social Media Management Writing, editing, and creating graphic content for blogs and social media channels including Facebook, Twitter, Google +, etc. to promote our client's brand and bolster marketing/communication efforts. This also included the creation and management of social ad campaigns. It was my responsibility to not only develop content, but also to work with clients to identify opportunities for timely and engaging content.4. Online Reputation Management Building and maintaining our clients' 5 star reputations via online reviews. This included acquiring reviews from recent customers, managing response plans to negative reviews, and boosting the reach of positive reviews via client social media outlets, client websites, and relevant review pages.5. Graphic Design Creating engaging graphics to enhance digital marketing strategies for each client.

As the club's first Director of Communications I had the unique opportunity to set the precedent for this position. I developed the club's new communication tone, design standards, and brand image internally to our members, externally in marketing materials targeted to potential members, and also through interaction with the outside community via Social Media. I was the person who initiated, developed, and executed TCC's Social Media program.Job Description (Short Version)-1. Internal and External Communications Development and ongoing management of the club social media pages (facebook/twitter), weekly emails to members, monthly newsletters, re-design and ongoing management of the club website, and direction of change communications involving leadership changes, staff changes, policy changes, and new expenses to the membership. 2. Membership Sales and Marketing Responsible for membership sales and the creation of all marketing materials including advertisements, mailings, and documents. 3. Graphic DesignCreation of club advertisements, mailings, newsletters, promotional materials, and graphics to be used across all platforms: print, web, social media, email, etc. 4. Photography Managed all official club photography which included taking photos at club events as well as photos of the golf course and club facilities for use in marketing materials and club newsletters.Special projects include: 1. Marketing for the club's large scale event "The Bunker" held in conjunction with the PGA Tour Memorial Tournament- Included development of a promotional video (featured below), print advertisements, communication to membership (this was a first time event in 2011), set up and management of an e-commerce store for ticket sales, and photography of the event for future marketing efforts.2. Management of the club's first ever Governing Board elections