Genesis Capital is a well established market leader in running finance programmes for Software and Hardware vendors; and in providing competitive, flexible funding to businesses, NFP organisations and public bodies throughout the UK.Initially with expertise in creating and developing finance schemes for software authors, ISVs and VARs throughout the UK, we have added other asset types over recent years and we now have departments who can provide funding for just about every asset class that a business or organisation uses. Put simply we help the vendors of these assets provide innovative, cost effective and tax efficient ways for their clients and prospects to acquire the products and services that they sell.We are creative and respond to the challenges of a particular market by using other product types, offering factoring, invoice discounting, merchant card advances and commercial loans where more traditional asset finance fails to help. Our existing client base of over 8,000 now view us as their first point of contact for all their business finance needs - we have exceptional ratings on our service feedback from them and this is reinforced by action as on average our clients have used us 8 times each!The success of Genesis over the last 16 years has come from the recognition that our people count more than our systems; our own IT and ISO 9001 internal procedures support our consultants but they do not replace them. In a market that is becoming ever-more commoditised we know that a properly trained, knowledgeable, experienced and intelligent team is the key to providing excellent acceptance rates and the great service that our vendor partners, customers and background funding sources have come to expect.