Situated under the Data Governance team my tasks include:► Strategic support for clients in development of a Data Governance program► Strategic support for clients in leveraging data catalogs to support data governance► Implementation of data catalogs - technical installation, use case development, trainings► Supporting sales team with technical and strategic insights around data catalogs for potential clients► Maintenance of strong relationships with clients, DM account executives, and partners.

Recruited to manage customer onboarding, operations, logistics, and staffing for 500 teams at peak in New Jersey metro market and later oversaw 300+ leagues in Washington, DC area. Simultaneously tapped to build company’s first data analytics function and grew to a key priority for the company. Staff: 3 full-time and ~40 part-time employees at peak.☑ Led company’s first structured 10-year data analysis of revenue, operating profit, and customer demographics to fuel senior management team business strategy and forecasting.► Uncovered opportunity to improve product and branding towards female population and drive retention of female members. New marketing strategy is expected to pivot a 9:1 male/female ratio to a more gender balanced model. ► Discovered a new revenue opportunity among male prospects and introduced remedy to recapture their interest and engagement with the brand. ☑ Curated data insights and led analysis to unearth market differentiators and improve competitive standing. ► Identified potential for a new niche premium product line based on market strengths.► Program is expected to yield immediate increases in revenues upon release.☑ Introduced inaugural data-enabled strategy and benchmarking for tracking marketing KPIs. ► Sourced, AB tested, and implemented inbound sales, marketing, and customer service software to monitor open and click rates for email campaigns and created more proactive, streamlined, and target customer messaging. ► Analyzed social media (Facebook and Instagram) campaigns to track engagement and conversion.☑ Also fueled growth strategy through operational improvements impacting customer experience, inventory tracking, vendor management, and staff retention.

Managed every aspect of my league portfolio, including marketing, sales, data analytics, communications, logistics and staff management. ► Managed operations, sales, and product quality for 400-500 teams each year, spread over several counties.► Grew market share within focused areas enjoying 100% growth over a 3-year period.► Hired, trained, and managed a staff of 20+ part-time employees.► Exceptional time management skills; demonstrated ability to multitask and juggle multiple priorities.► Participate in charitable events on behalf of ZogSports’ corporate social responsibility efforts with charities including the Boys & Girls Club, Immaculate Conception High School, etc.